Founder & CEO @ Lever Talent | Host of The Lever Show | Helping leaders develop talent strategies that leverage a tech-empowered future.

You’re capable of more than you could ever imagine.

I started my career impatient, driven, and a little naive. In my mid-20s, I was sprinting up the corporate ladder… and got fired.  

That moment forced me to get honest about what actually changes a team: clarity, standards, and the courage to hold them.

My belief is simple: as AI and automation take more transactions, the human work matters more. Technology multiplies what’s already there (judgment, trust, focus). Software doesn’t change a team. Cadence does.

In 2022, I followed that belief and started Lever Talent. I work with CHROs, CPOs, and HR or L&D leaders to align talent with the business so teams get better because of technology instead of being buried by it. We make it practical:

• Lead with Leverage: a manager cadence that makes expectations real (and conversations easier)
• MVV that sticks: values → rituals → behavior change
• AI, but usable: 30-60-90 change plans that turn pilots into ROI
• People-ops command center: fewer dashboards, better decisions

With technology, our leverage is limitless. Let’s build teams that prove it.

DM me to get in touch.

Drew Fortin

Helped 5 agencies and consultancies scale faster by streamlining operations through AI-driven automation, workflow optimization, and end-to-end systems design.

 Key Highlights:
+10,000 Qualified Leads – Built a fully automated outreach engine using Appify, Instaly.ai, and Apollo, boosting monthly appointments by 20%.

70% Faster Hiring – Designed an automated hiring pipeline using Asana, cutting time-to-hire and recruitment costs by over 70%.

50% Faster Fulfillment – Created custom CRM workflows in Monday.com, ClickUp, and HubSpot that streamlined client onboarding and project delivery.

25% Revenue Growth – Developed a blog and content automation system that generated consistent leads and increased revenue within 3 months.

Turned Failing Products into Bestsellers – Used AI-powered product positioning and market research to reposition offers and increase conversions.

+30% Business Growth – Automated proposals, invoicing, and follow-ups to improve client acquisition and operational scale.

30% Increase in Team Efficiency – Implemented multi-department workflow automation that accelerated cross-functional collaboration.

Tools & Expertise:
Asana · ClickUp · Monday.com · HubSpot · Instaly.ai · Appify · Zapier · Airtabl

Project Manager | Program Manager | Automation Specialist

Iscalid Africa

As a dual-role Marketing & Program Manager at IscalidAfrica, I led company-wide marketing programs, cross-functional initiatives, and client projects that drove measurable business growth and operational efficiency. I was responsible for overseeing strategy development, campaign execution, stakeholder collaboration, and program delivery from concept to completion.

Strategic Program Ownership:
Designed and implemented an integrated marketing program that increased market share by 40% in 12 months.

Managed a portfolio of multi-channel campaigns (Facebook, LinkedIn, Instagram), ensuring delivery on KPIs through agile execution and real-time optimization.

Built and scaled internal marketing systems and frameworks to improve team efficiency and client outcomes.

Marketing Strategy & Execution:
Developed data-informed marketing strategies that elevated brand presence, improved acquisition efforts, and increased annual revenue by 60%.

Created a robust, multi-platform content strategy that positioned the brand and clients as industry thought leaders, leading to increased engagement and trust.

Leveraged customer insights and market research to shape messaging that enhanced user satisfaction by 20%.

Program & Team Leadership:
Directed cross-functional teams across marketing, content, design, and sales to ensure strategic alignment and timely project delivery.

Mentored team members and encouraged innovation, contributing to a collaborative culture and improved productivity.

 Process Improvement & Operational Impact:
Optimized campaign performance through ongoing testing (A/B), analytics, and conversion rate improvements.

Streamlined internal processes, reducing overhead and increasing delivery speed, resulting in significant cost savings for the agency.

Supported client onboarding, documentation, and end-to-end project lifecycle management across key marketing initiatives.

Marketing & Program Manger

My Garment Warehouse

As a Business Development Strategist at My Garment Warehouse, I drove growth and innovation within the company. I was responsible for identifying growth opportunities, optimizing processes, and building strategic partnerships that enhance the business market presence and profitability.

I conducted extensive market research to pinpoint emerging trends, customer needs, and competitive landscapes. This data-driven approach enabled me to develop comprehensive business strategies that focused on increasing market share and helped us expand into new markets. I created detailed roadmaps outlining key objectives, timelines, and measurable goals to ensure successful execution.

One of my notable achievements includes collaborating with the R&D team to diversify our product offerings, leading to a 25% increase in product lines. I also implemented targeted marketing campaigns that increased brand visibility and attracted new customers.

I negotiated favourable terms with industry players, suppliers, and distributors, this strengthened our market position and improved supply chain efficiency. Additionally, I enhanced customer engagement by implementing a robust CRM system, developing loyalty programs, and creating feedback mechanisms that significantly improved customer satisfaction and retention rates.

Operational efficiency is another area where I have made significant contributions. By streamlining processes and implementing lean manufacturing principles, I reduced operational costs by 15% and optimized production. My performance tracking systems have ensured continuous improvement and provided valuable insights to senior management.

My efforts have resulted in substantial achievements, including a 30% increase in annual revenue and successful market penetration into three new regional markets. Enhanced customer engagement strategies improved satisfaction scores by 20%, and the operational improvements led to considerable cost savings.

Business Development Specialist

Monalisa Cou

As a Customer Care Representative at Monalisacou, I provided personalized assistance to clients in selecting lifestyle products, managing customer data, processing payments, and supporting store operations. 

My responsibilities included guiding clients through product selections, maintaining accurate customer records, processing payments securely, and collaborating with cross-functional teams to uphold brand standards. Through proactive problem-solving and attention to detail, I contributed to enhancing the customer experience and driving business success.

Customer Service Specialist

Marketing Strategist | Social Media Manager | Content Marketing Specialist | Driving Engagement & Growth with Proven Results

I help marketing, SaaS, and operations teams scale smarter, with systems that don’t break under pressure.

In my last few roles, I’ve led cross-functional programs and automation projects that cut delivery time by 50% and reduced manual tasks by 70% for agencies and tech startups. I specialize in turning chaos into clarity—mapping workflows, integrating low-code automation, and aligning operations with real business outcomes.

I’ve built onboarding systems that improved client satisfaction scores by 20%, automated lead gen pipelines that qualified 10,000+ leads, and implemented scalable PM platforms like Asana, ClickUp, and Monday.com that teams actually enjoy using. My secret weapon? Combining strategic project management with AI tools like Make.com, Appify, and Instaly.ai.

I’m known for simplifying complexity, fixing what’s broken behind the scenes, and helping teams focus on what matters—execution, not firefighting.

→ Cut delivery time by up to 50%
→ Automate repetitive tasks across tools
→ Improve visibility across teams
→ Turn chaos into clarity

🛠️ What I Build
Automated Workflows (ClickUp, Asana, Monday.com)

AI-Powered Ops Systems (Make.com, N8N, Appify, Apollo, Instaly.ai)

Lead Gen & Onboarding Pipelines

CRM & Client Fulfilment Infrastructure

Recruitment Automations

Custom Dashboards for Visibility & Reporting

💡 Results I Deliver
10,000+ leads automated and qualified

25% revenue increase in 3 months via content automation

Hiring time reduced by 70% with an AI-assisted workflow

Cross-functional collaboration improved by 30%

Industries I Work With:
✅ Marketing Agencies
✅ SaaS Startups
✅ Digital Consultancies

Let’s connect if you’re looking to:
✔️ Get out of the weeds
✔️ Build systems that scale
✔️ Make your operations run smoother than ever











Project Manager (Marketing/Tech), AI Automation Specialist, Workflow Automation Expert, ClickUp Consultant / Asana Project Manager, Marketing Operations Manager, Business Process Automation, Digital Program Manager, SaaS Project Manager, Automation Strategy Consultant, Low-Code, Automation (Make.com, n8n)

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Drew Fortin

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