I've lived and breathed cybersecurity sales for 27 years — and know how to get results in your world.

No one needs another generic sales trainer who sold copiers in the 90s. 

Here’s what sets me apart:

1. Built for Execution, Not Theory
I help you fix what’s slowing deals down right now. From tightening your sales motion to sharpening your messaging, my programs are designed to move the needle fast—not six months from now.

2. 100% Focused on Cybersecurity
I’ve spent over two decades selling and leading in cybersecurity. I speak the language of CISOs, understand how technical buyers think, and know how to help your reps win in competitive markets.

3. Repeatable Systems That Scale With You
This isn’t one-and-done training. I build programs your team can use again and again—from onboarding new reps to closing enterprise deals with confidence.

Cybersecurity sales leaders are given lofty revenue goals and need their teams to maximize every opportunity to exceed the goals. I help them do that. I transform their team from product sellers to positioners of business value. 

I've been in the cybersecurity sales world since 1998 and since January 2020, I have worked with numerous companies as their advisor, consultant, and trainer.

"Critical step in changing our business trajectory."   John Mayhall, CRO @ CyberGRX
"An extended member of the team."                            Denise Hayman, CRO @ Sonrai Security
"A new approach that got results."                               Dan Parelskin, VP Sales @ Axis Security
"Improved our effectiveness."                                      Amin Tavana, VP Enterprise Sales @ Bluescape
"An expert at communicating business value."           Tom Fusco, VP Sales @ McAfee / Checkpoint / Imperva
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Experienced sales and sales leadership trainer with a demonstrated history of working in the enterprise software industry. Skilled in sales enablement, sales training, sales effectiveness, sales coach, sales coaching, enterprise sales, channel sales, software industry, infosec market, cyber security, software as a service (SaaS), pre-sales, inside sales, and SDR / BDR. 
_______________________

Andrew Monaghan

Nucleus Selling Ltd

As Chief Product Officer, I spearhead the development of a cutting-edge SaaS platform designed to revolutionise the sales process by enabling real-time lead identification. My leadership drives a skilled team of developers toward the imminent launch of our pioneering platform, ensuring we stay at the forefront of market innovation. This role is a blend of intense challenges and rewarding teamwork, propelling us to lead in our industry.

Chief Product Officer

IdeaLead.io 

I have started a consulting business delivering expert product management, marketing, and content creation services. In this role, I can tailor campaigns, product planning and content solutions for IT security and cybersecurity businesses, enhancing their product strategy and market positioning.

Idealead.io provides freelance writing and enablement outreach, contributing to heightened industry engagement and knowledge dissemination.

Information Technology Contractor

Searchlight Cyber - The Dark Web Experts

At Searchlight Cyber, I led a multidisciplinary team, including product managers, UX designers, and customer support specialists, to drive the development of cutting-edge SaaS cybersecurity products.

- Spearheaded the creation and execution of the product roadmap and vision for Searchlight's dark web intelligence tools, ensuring alignment with strategic business goals.
- partnership with sales and marketing teams for to superior customer experiences and engagement.
- Collaborated to develop product integrations and API extensions.
- Oversaw product quality and led feature enhancements to address user needs effectively.
- Actively engaged in media relations and analyst interactions, positioning the company as a thought leader in the cybersecurity space.
- Embraced the startup environment to expand professional skills across software development, strategic problem solving, and content creation for technical documentation and thought leadership.

Director of Product Management

Juniper Networks

Heading up the Installed Base marketing team with three primary aims:

• Led marketing development of a new automation framework for EOS nurture campaigns.
• Program management of nurture programs for the End of Life/End of Sale product journey. 
• Develop new cross-sell/upsell campaigns for our products across security and networking. 
• Part of the team rolling out a new buyer journey and integrated marketing program
• Sales enablement and content creation and training activities for the MEDDICC rollout.
• Cross-functional team management across marketing, sales and enablement.

Director Enterprise Marketing

I was part of the corporate marketing team and worked on creating a global strategy to establish Juniper Networks' cybersecurity voice and increase its recognition worldwide.

•	Content and thought leadership for security topics and campaigns
•	Enable virtual seller teams with education on and around campaign content 
•	The development and delivery of AI-Driven Enterprise and Datacenter Secure Edge playbooks.
•	Event planning and content delivery in Europe and the US.
•	Third-party speaking, analyst, and press engagement.

Global Security Marketing Director

As a part of the EMEA marketing team, I produced content and engaged in discussions about Juniper Cybersecurity. 

•	Presenting at events for Juniper, partners, and third parties 
•	Creation of content to support global campaigns (articles, podcasts, videos)
•	Responsible for the successful Juniper GDPR marketing campaign
•	Customer meetings as a security subject matter expert
•	Part of the first-line response team in messaging attacks, including Wannacry and Heartbleed.

EMEA Security Marketing Director

Symantec

The EMEA function moved to a corporate role of global solutions marketing and awareness:

•	We team ran security product launches and created security solution packages
•	Global analyst and press engagement for launches, research, and relationships
•	‘How to turn up for events – messaging, and content for RSA and Blackhat from 2014-2016
•	Owned regional callout days – created an $8m EMEA pipeline in Q1/CY16.

Director, Global Solutions Marketing

Led the Security Solutions marketing team in EMEA, creating solutions/messaging for Symantec product launches.
 
•	Own the regional Symantec marketing story; build and accelerate a $200m pipeline annually.
•	Design lead-generation and nurture programs to create qualified sales leads
•	Regular press and analyst engagement, part of the global PR/AR speaker pool.
•	Represent the global marketing team, presenting as a thought leader for Symantec.

Director, Product and Security Solutions Marketing - EMEA

NTT Com Security

Product portfolio responsibility for Managed Security Services, which encompassed:

•	Owned the portfolio strategy for the NTT Security Managed Security platforms. 
•	Worked with vendors on hardware, software, feature and integration plans. 
•	Worked with engineering to ensure that NTT was provided with rich security analytics.
•	Developed the plan for end-of-life NTT MSS, including customer migrations and shutdown
•	Moved existing customers to the new NTT Security platform.

NTT MSS was locally hosted and used legacy technology; NTT Security MSS was a next-generation cloud platform providing data centre hardware PODS and support for on-premises equipment.

Global Product Management Director

Novell

My team ran strategy for the global team of product managers responsible for building products

•	Execution and outbound activities on the release of new products and solutions
•	Analyst and press lead for endpoint products.
•	Manage go-to-market activities globally and run sales enablement for the field.
•	Keynote and content development/speaker for the Novell Brainshare conference

Director, Product Management, End-User Computing

•	Classic Product Management, work with engineering teams on feature development.
•	Develop marketing plans, collateral and sales enablement for product releases.
•	Evangelise technology for partners, sales, and customers. 
•	Create and run lighthouse programs for customers' early adoption of releases.

Senior Product Manager for End-User Computing

•	Design and deploy customer solutions based on NetWare, eDirectory, and ZENworks
•	Developed and grew the end-user computing community of practice into a global group
•	Presented technical sessions at Novell Brainshare in the US and Europe.
•	Designed large-scale customer deployments for the NHS, Leeds City Council, and BT.

UK End-User Computing Practice Lead (Consulting)

Siemens

As Managed Services Team Lead I worked as Technical Design Authority for Superdrug, AG Barr and Queens Hotel Group UK. I had overall strategic consulting responsibility for monitoring both the customer environment and market trends to ensure they were using the right mix of software/hardware for their business.

Managed Services Team Lead

Tech Data

I started at Frontline as a hotline engineer, providing support for operating systems including NetWare and Windows. My expertise expanded to include IBM mainframe connectivity and all types of connectivity, including 3COM and Cisco hardware. After a year, I was promoted to Senior Support Engineer, and eventually, I became a Networking Consultant. I was involved in customer-facing projects in this new role, working on deployment and design initiatives.

Pre-Sales Consultant (Novell, Microsoft, 3Com, Cisco specialist)

GTI Training Centres Ltd

GTI, a training company, had contracts with nearby schools. As part of my job, I created and conducted training sessions that covered various skill levels, ranging from intermediate to advanced. These courses were designed for the education sector and covered all Microsoft products.

Training Consultant

I enjoy breaking down projects into manageable tasks to ensure success for everyone on the team. Clear communication is essential because it establishes strong relationships and motivates essential teamwork for working together repeatedly.

In my career, I have managed product marketing and product management in EMEA and globally. Additionally, I had the honour of being a security spokesperson across AR and PR. I also managed a full portfolio for a globally managed security platform and created the Installed-Base marketing function at Juniper Networks. 

Here are some fun facts about me: Since 2007, I have owned and restored a historic 1967 Mini Cooper. I cannot resist the urge to pull apart electronics to see what can be improved. Lastly, my wife and I bought a dilapidated Victorian house during lockdown, and we have been restoring it ever since!

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