Unstoppable.do

I believe cybersecurity sales teams have demanding jobs and are underserved with the help they deserve. I'm fixing that. 

Unstoppable provides the first and only sales effectiveness programs designed specifically for cybersecurity companies.

Founder & CEO

Cyber GTM Talk

The podcast that tackles the question: How can Cybr Donut get to $10m ARR by the end of 2025? 

Listen to get proven strategies to help cybersecurity companies get more leads, get more customers, and optimize their marketing and sales processes.

FKA Sales Bluebird podcast

Host of the Cybersecurity Go-To-Market Talk Podcast

SmartBound

Strategic Advisor

Venture in Security

Building Cyber Collective Advisor

Symantec

Director, Sales Effectiveness

Incorta

Director, Global Sales Enablement

Tanium

Ionic Security

Director Strategic Accounts

McAfee

Director - Sales

NetFlow Auditor

Sales Leader

No one needs another generic sales trainer who sold copiers in the 90s. 

I've lived and breathed cybersecurity sales for 27 years — and know how to get results in your world.

Here’s what sets me apart:

1. Built for Execution, Not Theory
I help you fix what’s slowing deals down right now. From tightening your sales motion to sharpening your messaging, my programs are designed to move the needle fast—not six months from now.

2. 100% Focused on Cybersecurity
I’ve spent over two decades selling and leading in cybersecurity. I speak the language of CISOs, understand how technical buyers think, and know how to help your reps win in competitive markets.

3. Repeatable Systems That Scale With You
This isn’t one-and-done training. I build programs your team can use again and again—from onboarding new reps to closing enterprise deals with confidence.

Cybersecurity CROs are given lofty revenue goals and need their teams to maximize every opportunity to exceed the goals. I help them do that. I transform their team from product sellers to positioners of business value. 

I've been in the cybersecurity sales world since 1998 and since January 2020, I have worked with numerous companies as their advisor, consultant, and trainer.

"Critical step in changing our business trajectory."   John Mayhall, CRO @ CyberGRX
"An extended member of the team."                            Denise Hayman, CRO @ Sonrai Security
"A new approach that got results."                               Dan Parelskin, VP Sales @ Axis Security
"Improved our effectiveness."                                      Amin Tavana, VP Enterprise Sales @ Bluescape
"An expert at communicating business value."           Tom Fusco, VP Sales @ McAfee / Checkpoint / Imperva
_______________________
Experienced sales and sales leadership coach with a demonstrated history of working in the enterprise software industry. Skilled in sales enablement, sales training, sales effectiveness, sales coach, sales coaching, enterprise sales, channel sales, software industry, infosec market, cyber security, software as a service (SaaS), pre-sales, inside sales, and SDR / BDR. 
_______________________

Andrew Monaghan

So, what are founders doing wrong when deciding how to start a sales function? Wrong roles? Wrong timing? Wrong experiences?

Maybe all this and more.

Eyal Worthalter and I discussed what he's seen in the latest episode of the Cyber GTM Talk podcast. We talk about...

 👉 The crucial distinction between sellers and sales leaders at different company stages
👉 Why timing, founder credibility, and expectations can make or break your first sales hire
👉 The importance of trust and alignment at the C-suite level for long-term go-to-market success

Listen in all the usual podcast places and at  https://lnkd.in/gicD37Xr

Founder @ Unstoppable.do Host of the Cybersecurity Go-To-Market Talk podcast. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 living in 🇺🇲 107 quarter ends in cybersecurity sales.

Aspiron Search

Aspiron Search is a forward-thinking niche-focused Cybersecurity Search firm that helps VC-Backed Early and Growth Stage Cybersecurity firms attract, recruit and retain exceptional Technical and Go-To-Market Cybersecurity talent in North America.

We founded with a core mission to be the most recognised and sought-after Cybersecurity staffing firm in the market acting as the competitive advantage to our candidates and clients.

We execute searches in the following areas: 

Go-To-Market
•	Sales
•	Pre-Sales & Post Sales 
•	Customer Success 
•	Product Management
•	Marketing

Enterprise
•	Security Leadership (CSO/CISO/VP) 
•	Offensive Security
•	Defensive Security
•	OT and Industrial Cybersecurity 
•	Governance, Risk & Compliance

If you would like to get in touch please feel free to contact me at Joseph.cooper@aspironsearch.com 
www.aspironsearch.com

Cybersecurity Recruiter & Co-Founder | We're Hiring! 🚀

Aspiron Ventures

Strategic Investment & angel investing in early-stage Cybersecurity companies.

Co-Founder & Angel Investor

FirstStep Cybersecurity Initiative

Check out our Non-Profit Initiative Kick Starting Cybersecurity Careers. 

We are always looking for new mentors to join the programme

Co-Founder & Mentor

Iceberg (Cyber Security)

Cybersecurity Recruitment Team Lead

Sr Cybersecurity Recruitment Consultant

Radley James

Infra & InfoSec Recruitment Consultant

**The Competitive Advantage for Cybersecurity firms**

🎖 I'm an award-winning British Cybersecurity obsessed Head-Hunter and Co-Founder of Aspiron Search, a niche-focused Cybersecurity Search firm based in Bournemouth, UK. 🔍

🌏 Although currently living in the UK, I work exclusively with VC-backed early and growth-stage Cybersecurity firms placing Technical & GTM talent in North America and have found my niche focus and deep subject matter expertise puts me in a commanding position with both my clients and candidates globally. 🌏

🎙 I host CyberBytes: The Podcast where I interview Cybersecurity thought leaders on their career journeys, uncovering their challenges faced and secrets to success, whilst showcasing some of the most innovative Cybersecurity startups in the world in the hope of educating and inspiring others ⚡

🎉 I'm also an active contributor to the Cybersecurity community, I host multiple events throughout the year including meetups, happy hours, lunches and dinners and it's likely you will bump into me at a majority of the Cybersecurity conferences in UK, USA and Israel. 🧲

🎓 Aspiron are the ONLY Cybersecurity search firm reinvesting their profits into early stage careers. So if you are you looking for your first Cybersecurity job? Check out our Non-Profit FirstStep Cybersecurity Initiative 🎓 https://aspironsearch.com/firststep/ 

If you are reading this, I hope you have a great day!

📧 joseph.cooper@aspironsearch.com
🎙  https://open.spotify.com/show/3H4WRBF0yZRQe2m5p1AXku
🎥 https://www.youtube.com/@cyberbytes-the-podcast

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Likes

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