Coinbase

Senior Sales Associate | Coinbase Prime

Founded in 2012, Coinbase is the leading cryptocurrency exchange platform in the United States. The company intends to be the safe and regulation-compliant point of entry for retail investors and institutions into the cryptocurrency economy. Users can establish an account directly with the firm, instead of using an intermediary, and many choose to allow Coinbase to act as a custodian for their cryptocurrency, giving the company breadth beyond that of a traditional financial exchange.

Account Manager | Coinbase Prime

Credit Suisse

• Responsible for client relations on a day-to-day basis and maintaining a service culture of excellence

• Structuring Asset Management solutions, coordinating trust management services, coordinating compliance and regulatory support, and providing general corporate services to family offices, multi-family offices and independent wealth managers

Relationship Manager - EAM Desk Europe at Credit Suisse (Lux)

• Cross-book services to sophisticated EAM clients

• Responsible for client relations on a day-to-day basis and maintaining a service culture of excellence

• Structuring Asset Management solutions, coordinating trust management services, coordinating compliance and regulatory support, and providing general corporate services to family offices, multi-family offices and independent wealth managers

Assistant Relationship Manager - EAM Desk Europe at Credit Suisse (Lux)

• Cross-book services to sophisticated EAM clients
 
• Supported RMs with client relations on a day-to-day basis and maintaining a service culture of excellence 

• Supported team head and RMs to achieve ambitious NNA, AuM growth and revenue targets throughout FY 2017 and Q1 2018.

Assistant Relationship Manager - EAM Desk Europe at Credit Suisse (CH)

• Assisted senior management (department head and MDs) in gaining financial transparency of the business area and maximizing sales potential for PB Advisory and Sales.

• Supported weekly and monthly NNA, AuM growth and revenue reporting and financial analysis

• Provided in-depth analysis and specialist advice to investment consultant, relationship management, and wealth planning divisions

Advisory & Sales Private Banking IWM Europe Team 

GRANA

•   Lead a market expansion strategy in Singapore for a fast-growing, Hong Kong based 
    e-commerce fashion start-up

•   Streamlined the company’s supply chain management to meet just-in-time requirements 
    for temporary point of sale (POS)

•   Re-structured data management system to reflect KPI needs and performed cross-reference 
    analytics for new market customer base in order to optimize the pop-up store model 

•   Controlled for expenses and cash flows and advised management as well as on-the-ground
    sales teams

External Business & Sales Consultant

Silverhorn Advisors

•	Lead sales initiatives and supported several multi-strategy in-house funds and two portfolio managers with reporting, reconciliation & client services

•	Performed financial valuation analysis through the use of DCF, trading comparables, and leveraged buyout methodologies

•	Performed in-depth portfolio and benchmark analytics in response to market events and client requests

•	Oversaw daily cash flows and managed asset reconciliations of FI products, stocks, options, futures, and swaps

•	Prepared materials for equity offering and financial advisory presentations and internal presentations

Analyst

Swisspro SR SA

•	Delivered impactful and positive business change by leading sales campaigns and developing a robust market expansion strategy within a team for a leading Southeast Asian based water filtration systems firm in conjunction with the University of St. Gallen. The strategy was successfully implemented to the client’s fullest satisfaction

External Sales Consultant

TalkPool Network Services AB

•	Data entry, client relations, accounting, maintaining filing systems, taking dictation, operating office equipment.

Sales Specialist

Institutional sales leader with 10+ years managing key client relationships across North America, Europe, and Asia (ex-Japan), maintaining a 95%+ retention rate.

I’m part of Coinbase’s core institutional sales team, working directly with our UHNWI segement and strategically critical clients. I grow and manage a high-performing institutional book at the heart of the platform.

Transitioned from TradFi to crypto in 2021 and now help clients confidently enter and scale in the digital asset space—while educating 26k+ LinkedIn followers, with 15M+ content views.

Andrew Axelrod

Proficio

Strategic Planning & CX Specialist

Marketing & Sales / Business Development consultancy

Clientology Institute

- Customer Journey mapping
- Design sprints
- Service design 
- Project lead

CX & Marketing Consultant

CEMEX Czech Republic, s.r.o.

Introduced a customer segmentation process enabling segment-based management and automated reporting of segment profitability (digital enablement) for Europe (NS USD 3bn, +2%; GP +5%; EBIDTA +19%, 2019 vs.PY)
• Revised European Value Propositions and organized 3 workshops with followup work streams (Price up for RMX +4%, AGG +3%, CEM +6%, 2019 vs.PY).

Value Proposition Developer - Europe

CEMEX Commercial Academy Trainer - trained 5 modules a' 50-60 partcicipants
Organised SANDLER SALES SYSTEM(R) Foundation training for 57 participants 
As Internal SANDLER SALES SYSTEM(R) trainer led reinforcement training and training for new hires.

Commercial Skills Trainer & Sandler Ambassador 

Increased profitability by introducing Component Pricing that doubled RMX service charges collection (+95%), increased services (+41%) and product (+6%) price/m3. (2018 vs. 2013) Cemex CZ became the most profitable in Europe!
• Established KPIs and Commercial Data Analysis & Reporting (supervised BI & Data Warehouse set-up)
• Developed tailor-made CRM (focus on Pipeline & Funnel management), set processes, KPIs and Reporting that improved sales performance (+38% volume)
• Defined Segmentation and classified 50,000 customers with differentiated segment-based approach and Value Propositions.
• Implemented Customer Journey Experience visits to improve service

Commercial Performance Manager (CZ&SK)

Bacardi

Marketing & Route to market responsibility for Bacardi Martini portfolio on 3 markets (Czech Republic, Slovakia and Slovenia.) Role covered management of contracted distributors, Strategic Planning, P&L, logistics, media & PR.

Area Marketing Manager Central Eastern Europe

Beyond Interactive Communications

New Business Development, Prospecting & Strategic Account Planning & PR
Development of new services (research, ad production), agency team competencies and processes.

Biz Development Director / Deputy Managing Director

Tesco Stores Ltd

- Evaluated promo leaflet performance, Trade activities planning
- Responsible for marketing of new store openings and minimizing impacts of competitive openings on existing ones in CZ and SK.

Local Stores Marketing Manager - Trade Planning

Kraft Foods

Marketing Manager with responsibility for Coffee Brands division.

Marketing Manager - Coffee category

The Coca-Cola Company

Marketing Planning, Advertising, Media, Promotions, PR, Market Research and grass roots activations.

Group Brand Manager - COCA-COLA, Diet Colas

Unilever Bestfoods

Knorr brands management covering new product development, ATL and BTL advertising production, market research, promotion.

Product Manager - KNORR brand portfolio

I am Marketing & Sales professional with varied background in a corporate world that enables me to connect the dots and come up with effective Brand Building Strategies and unique selling Value Propositions.

I’m available for marketing consulting, sales training, coaching and interim marketing director roles.

DISCLAIMER: This is my personal Linkedin Profile. The content on this page is based solely on my personal views and opinions. Views expressed are my own and do not reflect on my employer.

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Andrew Axelrod

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