LeaderLev Consulting

Sales Growth Consulting.

What We Do:
Rapid Growth Assessments
Sales Growth Consulting (4-week sprints)
CRM Overhaul Services. (Streamline and simplify)

Resulting in:
	- Clarity, Alignment, Better Execution

Outcomes:
	- More Pipeline, Bigger Deals, Faster Sales Cycles

Principal

GTM Partners

Solving challenges and making things simple with the Go-to-Market Operating System.

Learn more and take the GTM Assessment Below.

https://www.leaderlev.com/gtmos

https://themovebook.com/?assessments=move&ptoken=leaderlev#assessment

GTM Partners, a leader in go-to-market strategy. We help businesses grow through insights, smart strategies, and team alignment. Let’s connect!

GTM Partners Certified Implementation Partner

How the Deal was Done | Deal Stories Podcast

Interview with CEOs, entrepreneurs, and Executives to hear their story. We cover the early days, the challenges, and the learnings they picked up along the way.

Podcast Creator & Host

Skaled Consulting

Full Time Go-To-Market Strategy Consultant. Designed and implemented modern sales and Go-To-Market strategies.

Worked with 12+ companies to accelerate and optimize their sales processes.

- Sales Playooks
- Sales Tech Optimization
- Sales Operations
- Fractional Leadership & Coaching

GoToMarket Strategy Consultant

Protegrity

Operations-focused sales development & GoToMarket leader.
Strong technical, data, and process acumen.
Global manager with international experience (based in EMEA/London, UK: 2019-2020)


Manage a team of Global Business Development Managers focused on providing "pipeline-generation-as-a-service" (meetings & opportunity creation/advancement) for Region Directors and Account Execs. Complex sales to F1500 enterprise clients.

Books:
-The Challenger Sale
-COMBO Prospecting
-New Sales. Simplified. by Mike Weinberg
-Cracking the Sales Management Code
-The Lean Startup
-That Will Never Work: Story of NetFlix, by Co-Founder Marc Randolph

Global Manager - Business Development

Protegrity specializes in providing Software Data Protection to Data-driven Financial Services, Healthcare, Insurance, and Technology companies providing the best possible protection for PII, PCI and PHI data, at rest, in use and in transit.

Enterprise Account Executive

Business Development Specialist - Marketing

Sprout Connections

Early stage startup aiming to better connect podcasters with their audience!

Sales & Business Development

Reed Exhibitions US

Responsible for bringing in business revenue for Reed Exhibitions portfolio of Tradeshows and B2B Events.

126% of Quota Achieved for 2016 PGA Fashion & Demo Experience

105% of Quota Achieved for 2016 PGA Merchandise Show. Brought in over $1 million in new business revenue made up of companies looking to grow their business in the golf industry via the PGA Golf Shows.

150% of Quota Achieved - (New Business) for 2015 PGA Fashion & Demo Experience

Sales Account Executive

Major League Baseball

Assist account leaders with the day to day business operations, national promotions, and sponsor ticket and hospitality packages for Major League Baseball's corporate partners.

Corporate Sales and Marketing

CBS Radio

Promotions Assistant

Sales Growth Consulting for Complex B2B

We help B2B CEO's and Revenue Leaders optimize Pipeline Effectiveness. Both Strategy and Execution.

What: Create, Convert, and Expand.

Resulting in: More Deals, Better Conversion. Faster Sales Cycles.

Also, an aspiring marathoner/men's rec basketball player, podcaster (2x), and new father/husband.

Interested in talking Go-to-Market strategy or hoops (Go UConn)? Let's connect.

Andrew Kappel

Thread

Vice President of Business Development

Kintsugi

Fractional CRO

IrisAgent

GTM and Growth Advisor

Spinach.io

GTM & Growth Advisor

Shift

CEO & Founder 

OpTonal, Inc.

Co-Founder

Clerk.dev

Trunk

GitLab

Enterprise and Mid-Market Sales Development

The old startup playbook is dead 

I help founders design a new one. 

Become the hero of their own story. 

Build successful businesses. 

I work with early-stage founders to rethink how they build, grow, and sell. At every company I’ve touched, I’ve created a dynamic shift — sharpening messaging, designing bold GTM strategies, and helping teams generate traction that actually converts.

Over the last 10+ years, I’ve done the work:

Built outbound from scratch

Closed enterprise deals 

Scaled PLG motion at a16z-backed and YC startups

Raised $2.1M as a founder (OpTonal)

Advised 5+ Seed-stage and multiple Series A startups on GTM and sales strategy

But more importantly — I believe in where things are going.

The future of startups isn’t bloated teams and bloated funnels. It’s lean, creative micro-startups where the founder and a small team generate leads, close revenue, and build brand through precision messaging, authentic content, and founder-led growth.

I help founders:

🎯 Nail their core positioning

📣 Build thought leadership that sells

🧲 Design lead magnets and content that create demand

🧠 Reverse-engineer their customer’s problem stack

🚀 Build momentum before hiring or raising

Whether you're pre-revenue, post-raise, or stuck in the middle — I’ll help you find the highest leverage points in your GTM strategy, and make sure every move creates compounding value.

taplio

The Battle

Andrew Kappel

Shawn Winters

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