LeaderLev Consulting

Sales Growth Consulting.

What We Do:
Rapid Growth Assessments
Sales Growth Consulting (4-week sprints)
CRM Overhaul Services. (Streamline and simplify)

Resulting in:
	- Clarity, Alignment, Better Execution

Outcomes:
	- More Pipeline, Bigger Deals, Faster Sales Cycles

Principal

GTM Partners

Solving challenges and making things simple with the Go-to-Market Operating System.

Learn more and take the GTM Assessment Below.

https://www.leaderlev.com/gtmos

https://themovebook.com/?assessments=move&ptoken=leaderlev#assessment

GTM Partners, a leader in go-to-market strategy. We help businesses grow through insights, smart strategies, and team alignment. Let’s connect!

GTM Partners Certified Implementation Partner

How the Deal was Done | Deal Stories Podcast

Interview with CEOs, entrepreneurs, and Executives to hear their story. We cover the early days, the challenges, and the learnings they picked up along the way.

Podcast Creator & Host

Skaled Consulting

Full Time Go-To-Market Strategy Consultant. Designed and implemented modern sales and Go-To-Market strategies.

Worked with 12+ companies to accelerate and optimize their sales processes.

- Sales Playooks
- Sales Tech Optimization
- Sales Operations
- Fractional Leadership & Coaching

GoToMarket Strategy Consultant

Protegrity

Operations-focused sales development & GoToMarket leader.
Strong technical, data, and process acumen.
Global manager with international experience (based in EMEA/London, UK: 2019-2020)


Manage a team of Global Business Development Managers focused on providing "pipeline-generation-as-a-service" (meetings & opportunity creation/advancement) for Region Directors and Account Execs. Complex sales to F1500 enterprise clients.

Books:
-The Challenger Sale
-COMBO Prospecting
-New Sales. Simplified. by Mike Weinberg
-Cracking the Sales Management Code
-The Lean Startup
-That Will Never Work: Story of NetFlix, by Co-Founder Marc Randolph

Global Manager - Business Development

Protegrity specializes in providing Software Data Protection to Data-driven Financial Services, Healthcare, Insurance, and Technology companies providing the best possible protection for PII, PCI and PHI data, at rest, in use and in transit.

Enterprise Account Executive

Business Development Specialist - Marketing

Sprout Connections

Early stage startup aiming to better connect podcasters with their audience!

Sales & Business Development

Reed Exhibitions US

Responsible for bringing in business revenue for Reed Exhibitions portfolio of Tradeshows and B2B Events.

126% of Quota Achieved for 2016 PGA Fashion & Demo Experience

105% of Quota Achieved for 2016 PGA Merchandise Show. Brought in over $1 million in new business revenue made up of companies looking to grow their business in the golf industry via the PGA Golf Shows.

150% of Quota Achieved - (New Business) for 2015 PGA Fashion & Demo Experience

Sales Account Executive

Major League Baseball

Assist account leaders with the day to day business operations, national promotions, and sponsor ticket and hospitality packages for Major League Baseball's corporate partners.

Corporate Sales and Marketing

CBS Radio

Promotions Assistant

Sales Growth Consulting for Complex B2B

We help B2B CEO's and Revenue Leaders optimize Pipeline Effectiveness. Both Strategy and Execution.

What: Create, Convert, and Expand.

Resulting in: More Deals, Better Conversion. Faster Sales Cycles.

Also, an aspiring marathoner/men's rec basketball player, podcaster (2x), and new father/husband.

Interested in talking Go-to-Market strategy or hoops (Go UConn)? Let's connect.

Andrew Kappel

Imagine if there was an easy way to see all of the exact customer information you needed in one place. That's what Immersa does.

Sales leader with a strong foundation in mathematics and a passion for driving results through strategic outbound sales initiatives. With a proven track record in pipeline generation, coaching, and multichannel outreach, I've successfully built and mentored high-performing sales teams across various SaaS companies. My experience includes implementing AI-based automation, developing effective sales processes, and delivering training that has generated significant pipeline growth. 

Before entering sales, I was a mathematics teacher, where I honed my skills in problem-solving and critical thinking. Notably, my team tied with Harvard in a prestigious math contest sponsored by the NSA. 

Visit my website www.thejoyce.net to schedule some time and discuss sales coaching and subscribe to my newsletter at thejoyce.substack.com

Patrick William Joyce

Contract signed Friday. Onboarding Monday. First meeting booked Tuesday.
We’re hitting our stride.

Signed 3 clients in 3 days last week. Now comes the real work: getting all three campaigns live at the same time.

One onboarding call today reminded me why most outbound campaigns fail.

The client originally wanted to build a lookalike list based on a big customer they had just landed.

On paper it made sense.

When we pulled the companies, the logos looked right. Same size. Same industry. Similar profiles.

But once we looked closer, a lot of them were not actually good buyers for the use case.

If we had just run the campaign as planned, it probably would have struggled.

So we pivoted and rebuilt the company list based on slightly different criteria.

This is the make or break moment in outbound.

I’ve been in sales development for 10 years and the same rule keeps showing up:

The quality of the list determines the outcome.

People think campaigns fail because of messaging or cold calls. Most of the time the real problem is simpler. You are calling the wrong companies.

There are a few things working in our favor on this campaign.

First, we have the perfect rep for this audience.

Jessy Rupra is running the calls and the guy is an absolute killer on the phone.

Second, we match reps to the audience.

We signed another client last week selling into wastewater utilities. The rep we assigned literally has years of experience selling to that exact audience. 

This is not a fluke. Did we get a little bit lucky? Yeah, but I have spent the last 10 years building a network that allows me to get that lucky. I have access to 30+ contract reps categorized by industry experience.

Most scaled agencies do the opposite.

They build a machine.
A mid level account manager reads the intake form.
A list gets pulled from a database.
And the campaign gets assigned to whichever SDR is available.

We run it differently.

1) We diagnose the problem first.
2) Build the right list.
3) Then match the right rep to the audience.

That combination makes a huge difference.

Outsourced Cold Calling for B2B That Actually Works | CEO @ Outboundless

B2B SaaS Founders: We’ll help you book qualified demos with your EXACT ICP every week using the Outboundless Lead Engine™. First meeting in 14 days or you can walk.

Proof:
 • $200M qualified pipeline in 90 days (Global IT services client)
 • $6M pipeline increase in 6 weeks (Payments SaaS)
 • Founder asked us to slow down due to meeting volume
 • Demo booked with a national pet retailer for Ekom.ai in their first week

Most founders try:

Hiring an SDR → 90-day ramp + $100K gamble
Offshore agencies → low quality, no visibility
Email-only → saturated, ignored
Doing it themselves → unsustainable

Outbound doesn’t fail because cold calling is broken.

It fails because it’s slow to launch, talent is inconsistent, and there’s no transparency.

Here’s what changes:

You get a seasoned US based sales rep making 200+ calls a day for you.

We're EXTREMELY transparent in the sales process -- I will not tell you something I know we can't do.

You get actual interested prospects in your exact ICP

That’s the difference between hiring experiments and hiring execution.

If you’re wondering whether this works in your niche or if the rep will actually be strong on the phone, let’s map it out.

Book a 30 minute strategy call -- leave a comment or send me a DM.

We’ll break down your ICP, show you the 7 day launch plan, and match you with the right rep.

First meeting in 14 days. Easy exit if it’s not working.

Build outbound the right way.

If anyone needs a cold caller, hit me up! We're cooking with gas over here!

Salespeople probably shouldn’t be worried (yet), but people who’s entire job can be automated should. I’m it convinced the AI hype means anything in sales, other than the whole SaaS industry contracting onto itself. I saw one guy build his own internal slack for their team. Spending is down, it seems the wellspring of profiting on subscription based software may be sputtering a bit.

Obviously software isn’t going anywhere, but the 10000 versions of 100 different apps thing can’t continue when you have non programmers spinning up bespoke bootleg versions of the same stuff. 

Bootleg will never be mainstream, but it will take a chunk out of the existing paradigm and eventually the Netflix effect will happen to us, too. 

Hard to see into the future. I don’t think it involves prompt engineering an outbound sales motion with voice agents. I do think a bunch of paper and pen businesses will go the way of the whaling industry when electric lights came out though.

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DiscoLike just bailed me out again - in addition to lookalike lists, now you can search ICP with natural language/keywords.

So for example if you want specifically SaaS companies, they have an actual industry tag associated with each company.

Historically difficult with every database, zoominfo and even sales nav etc. the industry tags are always all over the place.

Crunchbase has the best ones, but they charge so much money and only allow 2k exports on the base plan. 

With discolike, I got my 2k exports in about 3 seconds, export to CSV and the I can slice it from there.

Kellen Casebeer Christian Oland Enzo Carasso 🧲 🦾Eric Nowoslawski you guys should check this out, last update they pushed is 🔥

Happy Friday thought. A weird pattern I’ve noticed over the years in sales development.
A lot of the best SDRs I’ve worked with come from combat sports.
Boxing, wrestling, jiu jitsu, muay thai 

Cold calling is basically a combat sport.

Most rounds don’t go your way.

Sometimes you get punched in the face in the first 10 seconds.

If you can’t handle that emotionally, the job eats you alive.

People who train combat sports are already wired for this.

You don’t win every exchange.

You just stay in the fight long enough to find the opening.

Same thing on the phone.

Most dials go nowhere.

Most conversations end fast.

But every once in a while you catch something.

The people who improve the fastest are the ones who treat it like practice.

Watch tape.

Drill the basics.

Anyway.

If you run a sales team and you see someone with a boxing background, a wrestling background, or a jiu jitsu background…

You might have just found your next killer SDR.

Happy Friday.

Stress, to me, is simple. Stress happens when there’s conflict between what you want to happen and what is actually happening.

That’s it.

You wanted the leads to be better. Ops left you hanging out to dry.
You wanted the hire to work out. Someone else mis-hired and you have to deal with it.
You wanted the promotion. Someone who didn't deserve it got the nod.

Now you have two ways to process it.

Option 1:

Get frustrated.
Point the finger.
Build a case in your head about why you’re right and everyone else is wrong.

You start collecting evidence.

“This should have been obvious.”
“I told them this would happen.”
“They dropped the ball.”

It feels justified. Sometimes it even feels powerful.

But it doesn’t change the facts.
The deal is still lost. The numbers are still the numbers. The situation is still the situation.

What does change is how people experience you.

When you default to blame, you become heavy to work with.

People get cautious around you. Nobody wants to bring you bad news. Now you’ve added a second problem on top of the first one.

—

Option 2:

Assume everyone means well.
Assume they’re doing their best with the information they had.
Assume they’re rational, even if you don’t understand their reasoning yet.

This doesn’t mean you avoid accountability.
It doesn’t mean you lower standards.
It doesn’t mean you ignore reality.

The facts are still the facts.

But your posture changes.

Instead of “Who screwed this up?”
It becomes, “What did we miss?”
Instead of “Why didn’t they listen?”
It becomes, “Where did the communication break?”

Same external situation.

Completely different internal experience.

And here’s the kicker:

The second approach feels better.

You think more clearly.
You stay constructive.
People stay open with you.

Over time, that compounds.

In leadership, in sales, in marriage, in parenting, in startups, in anything high pressure, you are constantly living in the gap between expectation and reality.

You don’t control the gap.
You do control how you interpret it.

Every product is suddenly an “AI product.”

AI note taker.
AI CRM.
AI outbound platform.
AI SDR.

Especially the AI SDR. This is the one that confuses me the most. 

Because the whole point of an SDR is judgment.

Who is actually worth pursuing?
When to push and when to back off?
What to say?
What not to say?

These decisions come from context, experience, and understanding how businesses actually operate.

What I’m seeing instead is a lot of automation wrapped in an AI label.

Messages that look personalized, but aren’t.
Sequences that technically run, but don’t create real conversations.
Activity that exists, but doesn’t produce pipeline.

It reminds me of every bubble. The label gets ahead of the outcome.

Capital floods in.
Everyone rushes to attach themselves to the trend.
Buyers adopt hoping for leverage.

Then eventually, reality sorts it out.

The tools that actually help people do their jobs survive. The rest quietly disappear.

Replacing the core human function of creating trust and starting real conversations is a much harder problem than it’s being sold as right now.

Curious how others are seeing this play out.

Disclaimer: I don’t actually do this. I just send them one by one

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Andrew Kappel

Patrick William Joyce

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The Battle

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Patrick William Joyce

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Engagements

Likes

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