LeaderLev Consulting

Sales Growth Consulting.

What We Do:
Rapid Growth Assessments
Sales Growth Consulting (4-week sprints)
CRM Overhaul Services. (Streamline and simplify)

Resulting in:
	- Clarity, Alignment, Better Execution

Outcomes:
	- More Pipeline, Bigger Deals, Faster Sales Cycles

Principal

GTM Partners

Solving challenges and making things simple with the Go-to-Market Operating System.

Learn more and take the GTM Assessment Below.

https://www.leaderlev.com/gtmos

https://themovebook.com/?assessments=move&ptoken=leaderlev#assessment

GTM Partners, a leader in go-to-market strategy. We help businesses grow through insights, smart strategies, and team alignment. Let’s connect!

GTM Partners Certified Implementation Partner

How the Deal was Done | Deal Stories Podcast

Interview with CEOs, entrepreneurs, and Executives to hear their story. We cover the early days, the challenges, and the learnings they picked up along the way.

Podcast Creator & Host

Skaled Consulting

Full Time Go-To-Market Strategy Consultant. Designed and implemented modern sales and Go-To-Market strategies.

Worked with 12+ companies to accelerate and optimize their sales processes.

- Sales Playooks
- Sales Tech Optimization
- Sales Operations
- Fractional Leadership & Coaching

GoToMarket Strategy Consultant

Protegrity

Operations-focused sales development & GoToMarket leader.
Strong technical, data, and process acumen.
Global manager with international experience (based in EMEA/London, UK: 2019-2020)


Manage a team of Global Business Development Managers focused on providing "pipeline-generation-as-a-service" (meetings & opportunity creation/advancement) for Region Directors and Account Execs. Complex sales to F1500 enterprise clients.

Books:
-The Challenger Sale
-COMBO Prospecting
-New Sales. Simplified. by Mike Weinberg
-Cracking the Sales Management Code
-The Lean Startup
-That Will Never Work: Story of NetFlix, by Co-Founder Marc Randolph

Global Manager - Business Development

Protegrity specializes in providing Software Data Protection to Data-driven Financial Services, Healthcare, Insurance, and Technology companies providing the best possible protection for PII, PCI and PHI data, at rest, in use and in transit.

Enterprise Account Executive

Business Development Specialist - Marketing

Sprout Connections

Early stage startup aiming to better connect podcasters with their audience!

Sales & Business Development

Reed Exhibitions US

Responsible for bringing in business revenue for Reed Exhibitions portfolio of Tradeshows and B2B Events.

126% of Quota Achieved for 2016 PGA Fashion & Demo Experience

105% of Quota Achieved for 2016 PGA Merchandise Show. Brought in over $1 million in new business revenue made up of companies looking to grow their business in the golf industry via the PGA Golf Shows.

150% of Quota Achieved - (New Business) for 2015 PGA Fashion & Demo Experience

Sales Account Executive

Major League Baseball

Assist account leaders with the day to day business operations, national promotions, and sponsor ticket and hospitality packages for Major League Baseball's corporate partners.

Corporate Sales and Marketing

CBS Radio

Promotions Assistant

Sales Growth Consulting for Complex B2B

We help B2B CEO's and Revenue Leaders optimize Pipeline Effectiveness. Both Strategy and Execution.

What: Create, Convert, and Expand.

Resulting in: More Deals, Better Conversion. Faster Sales Cycles.

Also, an aspiring marathoner/men's rec basketball player, podcaster (2x), and new father/husband.

Interested in talking Go-to-Market strategy or hoops (Go UConn)? Let's connect.

Andrew Kappel

Justin Michael

Unleashing Your Sales Superpowers @HSE

Most revenue problems are not tactical. They are structural.
Performance ceilings are rarely skill-based. They are identity-based.

RLOA replaces force and control with identity alignment and performance architecture, a shift explored in my April 2026 book.

I build operating systems for leaders carrying real accountability.

Over the past decade I have coached more than 200 sales teams and 1,000 operators. The models behind this work have generated more than $1B in revenue and inform my advisory practice.

Former record-setting pipeline producer across Salesforce, LinkedIn, and venture-backed startups. Author of 10 books. My work sits at the intersection of execution, psychology, and leverage.

The focus is durability.

Systems that hold under pressure.
Control of the top of the funnel instead of constant chasing.

Durability is not only operational. It is personal.

Identity precedes execution. Alignment precedes performance. When identity evolves, outcomes compound.

I work with:

• CROs and VPs accountable to forecasts, boards, and promotion outcomes
• Founders scaling pipeline and deal flow
• Fractional executives expanding leverage across portfolios
• Consultants converting expertise into revenue velocity

Outcomes follow a pattern, not a playbook:

• 4.6X pipeline growth in 90 days at HubSpot
• 5X increase in new business meetings in 60 days for a B2B SaaS AI team
• $148K closed in one week by a consultancy CEO
• $144K closed in one week by an executive coach
• 2–5X pipeline and income growth with promotion inside six months
• Seven-figure advisory businesses and $10K–$20K parallel monthly income

Through the Justin Michael Method, many of today’s seven-figure sellers and senior consultants were trained.

This is not a side project.
It is what happens when serious operators stop treating revenue like a hobby.

The frameworks are public.
The leverage is not.

If this reflects the pressure you carry, we should talk.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

300 million books sold.
Not one asked if the Law of Attraction might be wrong.

Think positive.
Visualize it.
Feel it.
Attract it.

And if it didn’t work?

Try harder.
Stay positive.
Fix your mindset.

So people forced optimism, suppressed doubt, and performed happiness while quietly feeling like they were failing.

Here’s the uncomfortable truth:

Pressure isn’t creation.
Control is resistance wearing spiritual clothing.

High performers feel the friction:

doing the mindset work
staying “positive”
still hitting the same ceiling

Not from lack of belief.
From forcing life to cooperate.

What if the issue isn’t attraction…

but identity?

Thinking → Feeling → Attracting
keeps you chasing.

Being → Thinking → Becoming
changes who you are – and what becomes possible.

When identity shifts, decisions shift.
When decisions shift, actions align.
When actions align, results compound.

You stop chasing.
You start becoming.

Less forcing.
More congruence.
Less performance.
More presence.
Less control.
More power.

The paradox:
When you stop trying to control reality,
reality stops resisting you.

This is the foundation of Rewriting the Law of Attraction.

Not manifest harder.
Become differently.

What this diagram reveals is not a productivity model. It is a hierarchy of reality.

Most people attempt to change their lives at the outer ring. They chase new actions, new habits, new routines, new systems. They optimize calendars, morning rituals, workflows, and goal trackers. Yet results remain fragile because they are built on unstable foundations.

Doing is visible. It is measurable. It produces outcomes. But doing is downstream.

Inside doing lives Thinking: the layer of beliefs, interpretations, emotional associations, and meaning-making. This is where reality is filtered. Two people can experience the same event and produce opposite results because they are not responding to the event; they are responding to the meaning they assign to it.

But thinking is not the root.

At the center sits Being.

Being is identity.
Being is presence.
Being is awareness.

Being is the silent architecture from which thought emerges.

You do not think your way into a new identity. Your identity generates the thoughts you consider believable.

A person who sees themselves as powerful does not repeat affirmations to feel confident. Confidence is their baseline state. Their nervous system does not debate action; it authorizes it.

This is why transformation fails when attempted from the outside in.

Behavior modification without identity shift produces tension.
Mindset work without identity integration produces oscillation.
Visualization without embodied congruence produces frustration.

But when Being shifts, thinking reorganizes naturally.
When thinking reorganizes, action becomes coherent.
When action becomes coherent, results become inevitable.

This is not motivation. It is alignment.

Presence alters perception.
Perception alters interpretation.
Interpretation alters behavior.
Behavior alters outcomes.

And outcomes reinforce identity.

This loop is either unconscious… or intentional.

The world teaches you to force results.

Masters redesign identity.

Because when Being changes, effort collapses.

You no longer try to act like the person you want to become.

You become the person whose actions are inevitable.

This is the paradox: transformation does not begin with effort.

It begins with awareness.

As you are, you think.
As you think, you act.
As you act, you become.

But the deepest truth runs in reverse:

Become… and action follows.

The universe is not a machine. It is a mirror.

In an era crowded with books promising mastery over reality, "Phoenix Rising: Rewriting the Law of Attraction" reads less like a guide and more like a quiet act of disarmament. It does not teach manifestation. It asks a more unsettling question: what if the life you want cannot begin until you stop negotiating with it?

The prose moves with contemplative stillness rather than self-improvement urgency. Chapters unfold as luminous parables braided with memoir, mysticism, Stoic philosophy, and trauma science. Addiction, grief, ambition, loss, and spiritual exhaustion appear not as confession but as pressure beneath the language, giving the work an authority that cannot be manufactured.

At its center is a precise distinction. Focus shapes attention. Identity sets the baseline. Force is where energy leaks. What many call manifestation is often anxiety disguised as intention, an attempt to control uncertainty through ritualized optimism. The harder we try, the more life feels like negotiation.

From this unfolds the "Law of Becoming." Reality does not respond to repetition. It mirrors coherence. The nervous system broadcasts truth louder than the mind can declare it. One cannot affirm abundance while radiating scarcity or pursue love while inhabiting fear. The universe is not a machine. It is a mirror.

Rather than prescribing positivity, the book suggests unfelt emotion distorts the signal of one’s life. Grief, anger, and shame, when resisted, repeat. When fully felt, they transmute into clarity, humility, and compassion. Pain is not the obstacle to creation. It is the ignition.

Where most self-help promises control, "Phoenix Rising" insists on relinquishment. Where others offer strategies, it dismantles the strategist. By the final pages, the reader is not given a method but relieved of the need for one. Life begins to rearrange itself when you stop interfering with it.

This is not a book about attracting butterflies. It is a meditation on becoming the garden.

The phoenix does not rise through effort. It rises when nothing false remains to burn.

What lingers is not inspiration but orientation, the quiet recognition that nothing essential is missing and that the fire we avoid may have been illumination all along.

APRIL

The biggest lie in self-improvement is that action creates results.
It doesn’t.

Action only reveals the identity underneath.

Two people can follow the exact same strategy.

Same book.
Same advice.
Same opportunity.

One becomes unstoppable.

The other stays exactly where they started.

The difference is not intelligence.
It’s not discipline.
It’s not information.

It’s ontology.

Who they are being.

Neuroscience is beginning to confirm something philosophers have argued for centuries.

Your brain is not perceiving reality.

It is predicting it.

The cortex builds a model of who you believe yourself to be, then filters the world through that model.

Opportunities appear or disappear.
Risk feels tolerable or terrifying.
Possibilities look obvious or impossible.

Not because reality changed.

Because the observer did.

Which leads to a disturbing realization.

Most people are not living in reality.

They are living inside a self-model created years ago.

A story about who they are.
A story about what is possible.
A story the brain now protects at all costs.

This is why effort alone rarely changes anything.

You can force new behaviors for a while.

But eventually the system snaps back to the identity it recognizes as “you.”

This is why transformation always looks violent.

The old identity collapses.

The nervous system reorganizes.

And a different version of you walks into the same world… and suddenly everything is different.

From the outside it looks like discipline.

From the inside it feels like inevitability.

Because once identity shifts, the brain literally begins selecting different evidence from reality.

Doors appear that were invisible yesterday.

Decisions become obvious that once felt impossible.

This is the missing layer behind performance, wealth, leadership, relationships, and spiritual growth.

Not tactics.

Not affirmations.

Being.

You don’t create a new life by forcing better actions.

You create a new life by becoming the person for whom those actions are normal.

That’s why every real transformation follows the same pattern.

The old self burns.

And something stronger rises from the ashes.

Not improved.

Rewritten.

You are not seeing reality.

You are seeing your identity.

So the real question is not what you want to achieve.

The real question is:

Which version of you needs to die for that life to exist? 🔥

Everyone keeps asking the same question.

If manifestation actually works…
what is the real process?

Not the Instagram version.
The real one.

Here is the sequence almost nobody explains.

Reality does not respond to thoughts.

Reality responds to identity.

The real order has always been this.

Being → thinking → action → results.

Change identity and everything downstream reorganizes.

This is the core of RLOA – Rewriting the Law of Attraction.

And the process looks nothing like what most people were taught.

It looks like a Phoenix.

Because something has to burn first.

Here is the mechanism.

First
The old identity collapses.

The one built on fear.
Approval.
Scarcity.
Trying to control outcomes.

Second
Define the identity for whom the outcome is normal.

Not the goal.

The person who naturally produces the result.

Third
Start making decisions from that identity before the evidence appears.

Different standards.
Different conversations.
Different risks.

Fourth
Reality reorganizes around who you are being.

Thinking changes.
Behavior changes.
Opportunities appear.

From the outside, it looks like a manifestation.
From the inside it feels like inevitability.

Reality didn’t suddenly cooperate.

You changed.

Manifestation was never creation.
It was identity selection.

You do not attract the future.

You become the person the future recognizes.

That is the Phoenix process.

Burn the old identity.

Rise as the one the future was waiting for.

Hundreds of millions believed the Law of Attraction.

Almost no one examined whether it was structurally wrong.

Hundreds of millions bought books that promised better thoughts produce better outcomes. Entire industries were built on the premise that visualization and emotional intensity could bend reality. What few stopped to examine was whether the sequence itself had been misunderstood.

In "Rewriting the Law of Attraction," Justin Michael offers one of the most disciplined structural challenges to modern manifestation philosophy in years.

He does not mock the genre. He does not dismiss the inspiration it provided to millions. Instead, he interrogates its underlying causality and proposes a reordering that reframes the entire conversation.

The traditional model suggests that thoughts create feelings and feelings attract results. Michael argues that outcomes do not follow thought alone. They follow identity. Being shapes thinking. Thinking shapes action. Action produces results. When this order is inverted, effort becomes strain and belief quietly turns into self-blame. Many high performers who tried to think more positively or visualize more vividly did not fail because they lacked faith. They were operating from a misaligned foundation.

Drawing from performance psychology, neuroscience, leadership under accountability, and philosophical influences that echo Heidegger’s insight that our way of being determines what shows up as possible, Michael positions manifestation as architecture rather than affirmation. Surrender is reframed not as passivity but as structural coherence. Faith becomes alignment instead of force.

The strength of the book lies in its restraint. The prose is measured and assured. The argument is not mystical but methodical. It bridges contemplative philosophy with measurable performance, offering a framework that integrates inner alignment with external execution. Readers expecting slogans will find something more rigorous. Readers seeking durability will find a system.

In a genre that sold hundreds of millions of copies without materially revisiting its core mechanism, "Rewriting the Law of Attraction" feels less like a rebuttal and more like an evolution. It does not reject manifestation. It matures it.

Some readers will resist the premise. That resistance is part of the point. By shifting the focus from attracting outcomes to transforming identity, the book invites a deeper responsibility and a different kind of power.

For those ready to move beyond wishing and into becoming, this is not simply another entry in the self-development category. It is a serious attempt to reset its foundation.

300 million books taught the Law of Attraction.
Not one questioned it.

April.

Law of Attraction got one thing catastrophically wrong.

Arc reactor sold separately.

https://lnkd.in/dvRtpqtG

The Law of Attraction is broken.
 In April, I prove it.

The Law of Attraction sold the world a beautiful lie.

It told people thoughts create reality.

Think wealth.
Think success.
Visualize the future you want.

And the universe will deliver.

It’s a comforting idea.

It’s also why millions of people are stuck.

Because if thoughts created reality, every broke person thinking about money would already be rich. Every entrepreneur staring at a vision board would be unstoppable. Every affirmation would work.

They don’t.

Because thoughts are not the source.

Thoughts are downstream.

Reality doesn’t respond to what you think.

Reality responds to who you are being.

This is the missing layer almost every manifestation philosophy skipped.

The real sequence looks like this:

BEING → THINKING → ACTION → RESULTS

Identity determines thinking.

Thinking determines decisions.

Decisions determine actions.

Actions determine results.

This is why two people can hear the exact same advice and create completely different lives.

One becomes unstoppable.

The other stays exactly where they started.

Not because of intelligence.

Not because of opportunity.

Because of identity.

Identity is the invisible architecture behind every result you produce.

It filters what you notice.
It shapes what you believe is possible.
It determines how boldly you move.

A powerful identity generates powerful thinking.

Powerful thinking generates decisive action.

Decisive action generates results.

And those results reinforce the identity again.

It becomes a loop.

This is why most self-improvement fails.

People try to change their results.

Some try to change their actions.

Others try to force new thoughts.

But the operating system underneath never changes.

So the old identity quietly pulls everything back to where it was.

Change identity and the system reorganizes.

Your thinking shifts without effort.

Your tolerance for risk expands.

Your actions become faster and more decisive.

Opportunities that were invisible yesterday suddenly appear obvious.

From the outside it looks like luck.

From the inside it feels inevitable.

The world is not responding to what you want.

It is responding to who you are being.

You do not attract what you want.

You produce what you are.

The moment identity shifts, reality begins rearranging itself in ways that feel almost impossible to explain.

Not because the universe suddenly decided to reward you.

Because you finally became the person capable of producing those outcomes.

That is the real law.

Not attraction.

Identity.

You don’t get the life you want.

You get the life your identity can produce.

Manifestation culture didn’t empower people.
It made them obsessed with controlling their thoughts.

Watch what happens when someone believes thoughts create reality.

They monitor every thought.
Correct every doubt.
Force positivity.
Police their own mind.

They call it manifestation.

But look closely.

It’s just anxiety dressed up as spirituality.

Because if thoughts created reality, the hardest thinkers would win.

They don’t.

The people who actually transform their lives rarely look like they’re forcing anything.

They move calmly.
Decide quickly.
Act without hesitation.

Which exposes the flaw in the entire model.

Reality does not respond to what you think.

Reality responds to who you are being.

Thoughts are not the engine.

Thoughts are the exhaust.

They are the last thing that changes when a life changes.

Two people can repeat the same affirmations.
Read the same books.
Visualize the same future.

One becomes unstoppable.

The other stays exactly where they started.

The difference is not belief.

The difference is identity.

Identity shapes thinking.
Thinking shapes decisions.
Decisions shape actions.
Actions compound into results.

The real sequence has always been hiding in plain sight.

Being → Thinking → Action → Results

Which means the entire manifestation industry made one critical mistake.

It tried to change people’s thoughts first.

But thoughts are an output.

Change the output and nothing happens.

Change the source and everything reorganizes.

This is the foundation of RLOA: Rewriting the Law of Attraction.

Not manufactured manifestation.

Surrendered manifestation.

Not forcing reality with positive thinking.

Becoming the person reality reorganizes around.

The old paradigm said:

Change your thoughts and your life will change.

RLOA says something far more confronting.

You cannot think your way into a new life.

You must become someone new.

Stop manifesting.
Start becoming.

Different altitude. Different rules.

https://lnkd.in/dqwTzVK9

There are books you read, and books that rearrange how you see.

To encounter "The Frame" and "Phoenix Rising" in succession is to sense not the arrival of two books but the unfolding of a single meditation on power and transformation. Each work stands complete in itself, yet together they form a unified vision of becoming. One concerns the visible theater of human interaction, the other the hidden interior from which that theater derives its force.

"The Frame" attends to the invisible mechanics of influence. It studies status, signal, tension, and the subtle physics through which authority is perceived rather than declared. Presence replaces persuasion, and power emerges not from assertion but from felt certainty. The work belongs to a lineage of strategic and psychological inquiry that reveals the architecture beneath negotiation, leadership, and desire.

"Phoenix Rising" turns inward and dissolves the illusion of control that modern self-creation so fervently reveres. Where the former charts interpersonal gravity, the latter explores inner coherence. It challenges manifestation as performance and proposes alignment in its place. Striving yields to resonance, force to signal, and identity is no longer fabricated but uncovered.

Read together, the two works complete a circuit of perception. Identity shapes presence. Presence shapes perception. Perception shapes reality. One clarifies the field in which power moves. The other becomes the signal that moves within it.

In an age intoxicated by technique and acceleration, these books argue for something rarer and more enduring: integration. They restore the idea that true authority arises when the inner life is no longer divided from the outer act, and that transformation begins at the moment one ceases to perform and consents, instead, to be.

Manifestation did not fail you.
Control did.

For decades, hundreds of millions of books have promised the same idea:

Think it. Visualise it. Feel it.
And the universe delivers.

From The Secret to Think and Grow Rich, an entire belief system formed around one premise:

Control your thoughts.
Control your reality.

It gave people hope.
But almost no one challenged the premise.

And if we are honest, many high performers still feel the friction:

working harder
staying positive
doing the mindset work

and hitting the same ceiling.

Not from lack of belief.
From pressure.
From trying to force life to cooperate.

That tension led me to the most important shift in my work.

Rewriting the Law of Attraction (RLOA) releases in April.

It begins with a simple truth.

Manifestation did not fail people.
Control did.

Traditional manifestation taught us to force positivity, override doubt, and engineer outcomes.

But control is resistance wearing spiritual clothing.
Control is not creation.

When visualisation becomes pressure
when positivity becomes suppression
when outcomes become identity

anxiety rises.

Not freedom.

This is not a dismissal of The Secret.
It gave people hope when they needed hope.

But hope was step one. Not the destination.

RLOA introduces a distinction rarely discussed.

manufactured manifestation versus surrendered creation

One grips.
The other allows.

One exhausts.
The other expands.

This shift is not about getting more.

It is about becoming someone different.

Early readers have described it as:

The Surrender Experiment meets The Alchemist.

Not a technique.
A transformation.

The timing is not accidental.
The world is changing.

AI is making intelligence abundant and execution automated.
What once made you valuable is becoming universal.

Information is infinite.
Tools are instant.
Output is accelerated.

What cannot be automated is identity.
Presence.
Inner alignment.

The advantage is no longer control.

It is coherence.

You do not attract what you want.

You attract what you stop resisting.

If the last decade was about manifesting,
the next decade will belong to those who become.

April.

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Justin Michael 🦸🏻

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The Battle

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Justin Michael 🦸🏻

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Michael 🦸🏻's LinkedIn Performance

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