LeaderLev Consulting

Sales Growth Consulting.

What We Do:
Rapid Growth Assessments
Sales Growth Consulting (4-week sprints)
CRM Overhaul Services. (Streamline and simplify)

Resulting in:
	- Clarity, Alignment, Better Execution

Outcomes:
	- More Pipeline, Bigger Deals, Faster Sales Cycles

Principal

GTM Partners

Solving challenges and making things simple with the Go-to-Market Operating System.

Learn more and take the GTM Assessment Below.

https://www.leaderlev.com/gtmos

https://themovebook.com/?assessments=move&ptoken=leaderlev#assessment

GTM Partners, a leader in go-to-market strategy. We help businesses grow through insights, smart strategies, and team alignment. Let’s connect!

GTM Partners Certified Implementation Partner

How the Deal was Done | Deal Stories Podcast

Interview with CEOs, entrepreneurs, and Executives to hear their story. We cover the early days, the challenges, and the learnings they picked up along the way.

Podcast Creator & Host

Skaled Consulting

Full Time Go-To-Market Strategy Consultant. Designed and implemented modern sales and Go-To-Market strategies.

Worked with 12+ companies to accelerate and optimize their sales processes.

- Sales Playooks
- Sales Tech Optimization
- Sales Operations
- Fractional Leadership & Coaching

GoToMarket Strategy Consultant

Protegrity

Operations-focused sales development & GoToMarket leader.
Strong technical, data, and process acumen.
Global manager with international experience (based in EMEA/London, UK: 2019-2020)


Manage a team of Global Business Development Managers focused on providing "pipeline-generation-as-a-service" (meetings & opportunity creation/advancement) for Region Directors and Account Execs. Complex sales to F1500 enterprise clients.

Books:
-The Challenger Sale
-COMBO Prospecting
-New Sales. Simplified. by Mike Weinberg
-Cracking the Sales Management Code
-The Lean Startup
-That Will Never Work: Story of NetFlix, by Co-Founder Marc Randolph

Global Manager - Business Development

Protegrity specializes in providing Software Data Protection to Data-driven Financial Services, Healthcare, Insurance, and Technology companies providing the best possible protection for PII, PCI and PHI data, at rest, in use and in transit.

Enterprise Account Executive

Business Development Specialist - Marketing

Sprout Connections

Early stage startup aiming to better connect podcasters with their audience!

Sales & Business Development

Reed Exhibitions US

Responsible for bringing in business revenue for Reed Exhibitions portfolio of Tradeshows and B2B Events.

126% of Quota Achieved for 2016 PGA Fashion & Demo Experience

105% of Quota Achieved for 2016 PGA Merchandise Show. Brought in over $1 million in new business revenue made up of companies looking to grow their business in the golf industry via the PGA Golf Shows.

150% of Quota Achieved - (New Business) for 2015 PGA Fashion & Demo Experience

Sales Account Executive

Major League Baseball

Assist account leaders with the day to day business operations, national promotions, and sponsor ticket and hospitality packages for Major League Baseball's corporate partners.

Corporate Sales and Marketing

CBS Radio

Promotions Assistant

Sales Growth Consulting for Complex B2B

We help B2B CEO's and Revenue Leaders optimize Pipeline Effectiveness. Both Strategy and Execution.

What: Create, Convert, and Expand.

Resulting in: More Deals, Better Conversion. Faster Sales Cycles.

Also, an aspiring marathoner/men's rec basketball player, podcaster (2x), and new father/husband.

Interested in talking Go-to-Market strategy or hoops (Go UConn)? Let's connect.

Andrew Kappel

Bank Square Books

Event Manager

Ground Rule

Special Projects/Knowledge Management

Project Manager

MKTG

•	Researched and oversaw implementation of a new online registration system for The New York Times Company Board of Directors Meeting.  Created a timeline and ensured that the team hit all deadlines, troubleshot technical issues, and executed a successful launch to the Board of Directors. Led all planning aspects and worked directly with the Board to secure their travel for the annual meeting in addition to facilitating the meeting space needs and off-site functions.
•	Managed the Charles Schwab client relationship and lead a team to execute a series of golf clinics with Hank Haney. Directly responsible for the Hank Haney Golf relationship, created training tools and guides for pre-planning and on-site execution to manage client expectations and ensure consistency across all events, recommended branding/signage, and determined the on-site staffing plan.
•	Provided support for the planning and on-site execution for the Mars Wrigley Confectionery signature VIP hospitality event during Super Bowl LII weekend. The event hosted 230 people for a live concert from the Goo Goo Dolls, a local cover band, premium giveaways, branding, interactive activities, unique décor, and F&B.  
•	Known to colleagues and clients as the ‘Budget Master’ from my error free management and reconciling of multi-million dollar and multi-event budgets.

Manager, Hospitality and Events

•	Revamped the approach to branding and creative for the Mars Wrigley Confectionery Super Bowl program across all events and printed/digital collateral pieces, surpassing our client’s expectations.  While it was outside of my roles and responsibilities, I saw a problem and rose to the occasion to take over a process that needed a refreshed approach.
•	Managed a proprietary NFL training camp VIP experience with three NFL players for 150 VIPs at California Memorial Stadium and BBVA Compass Stadium during Super Bowl 50 and LI, respectively. Including all pre-planning and logistics, branding, and oversight of a staff of 25 colleagues/clients/vendors.
•	Hospitality lead for PGA TOUR and Champions Tour events for Charles Schwab.  Responsible for pre-planning, on-site execution, post event reports, and tracking event costs against the overall budget for all Charles Schwab events.
•	For two consecutive years, with no support, I led a C-Level, high end hosting program at the Masters for Russell Reynolds Associates.

Associate, Hospitality and Events

•	Event management, sponsorship activation, and integral team member on two of Team Epic’s major accounts: Charles Schwab – PGA TOUR and Mars Chocolate – NFL.
•	Hospitality lead for PGA and Champions Tour events for Charles Schwab.  Responsible for pre-planning, on-site execution, post event reports and tracking event costs against the overall budget for all Charles Schwab events.
•	Host top Mars customers and associates at a VIP Super Bowl Weekend.  Responsibilities include: collateral design and management, premiums oversight, event management for an interactive event with current NFL players, and reconciling the budget post event. 
•	Account management for some one time client events at The Masters and a charity golf event.  Account work includes transportation logistics, creating a run of show, managing properties/vendors, and creating a budget. 

Trainee Roles and Responsibilities:
•	Conducted venue research and composed recommendations. 
•	Proposed food and beverage menus; taking into consideration clientele and the guest experience. 
•	Recommended event gifts; including product sourcing and fulfillment. 
•	Organized, distributed and managed client ticket allocations. 
•	Developed and maintained relationships with outside vendors. 
•	Managed shipping and receiving logistics.

Coordinator, Hospitality and Events (Trainee from 1/14 - 6/14) - Formerly Team Epic

Octagon

• Implemented a mobile marketing campaign at various locations in the Chicago area, including activating at over 50 events.
• Worked with the in-market manager to determine on-site execution procedures including checklist of site plans, supplies, communications, premiums, etc.
• Served as a marketing ambassador and effectively communicated brand initiatives to consumers.
• Helped to troubleshoot on-site challenges and serve as an on-site liaison between local event locations and Octagon.
• Provided written event summaries.

Event Coordinator - Sprint XM (Contract)

New York Yankees

• Generated over $200,000 in revenue by identifying and selling available ticket inventory by generating leads via inbound and outbound calls, meetings, in-game entertainment and networking events.
• Managed and serviced over 200 accounts.
• Averaged 85 calls per day and one appointment per week with a C-level decision maker at the stadium.
• Assisted with sales and retention efforts including, but not limited to, servicing and up-selling existing and new accounts.
• Managed interactions with clients and prospects by utilizing a customer relationship management database (CRM).
• Participated in sales promotions and game day activities.

Inside Sales Associate

Travelers Championship

•	Coordinated and administered the Chip In for Charity program, a ticket sales fundraiser program for nonprofit organizations.
•	Managed all donation requests and ticket distribution/packaging on-site during advance week and tournament week.
•	Worked with sales team to fulfill all sponsorship packages. Provided hands on assistance at all tournament golf outings and events.

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The Battle

Andrew Kappel

Lindsay Makowicki

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