I'm a Senior Content Designer/UX Writer who works effectively in small teams. I love planning information architecture and content systems as much as hitting the perfect phrase. Previous experience in content marketing and SEO makes me an excellent UX partner for product growth experiments.

Andrew Webb

Blue Rhine Industries

PR Strategist - GCC

• B2B Content Marketing Strategy: Developed and executed B2B content marketing strategy encompassing technical blogs, case studies, and podcasts to establish thought leadership.
• Brand Exhibits Management: Conceptualized and managed brand exhibits at industry-leading events (e.g., Airport Show, Cityscape Global) to generate qualified leads and foster strong customer relationships.
• Market Research and Strategy: Conducted comprehensive market research across the GCC region, with a deep focus on UAE and KSA, to identify key target audiences and develop tailored marketing strategies for market penetration.
• LinkedIn Marketing: Increased LinkedIn reach by 80% through strategic brand messaging and audience segmentation, resulting in a 40% increase in engagement rate and a 25% improvement in conversion rate.
• Ad Campaign Management: Managed high-performing Google and LinkedIn ad campaigns with a 5% click-through rate (CTR) and a 30% lower cost per acquisition (CPA).
• Conversion-Focused Copywriting: Spearheaded conversion-focused copywriting, including Arabic versions, to drive traffic and engagement.
• Customer Journey Optimization: Strategized a comprehensive overhaul of the experience center and digital assets to optimize the customer journey.
• PR Partnerships and Collaborations: Forged strategic PR partnerships and collaborations to strengthen media coverage in UAE. 
• Award Proposals: Identified opportunities and drafted award proposals for industry recognition (e.g., AV Awards, Absen Awards & Digital Signage Awards) showcasing the company's achievements and enhancing brand credibility.

Sr. Marketing Executive - B2B Innovation

Chevening Awards

Chevening Scholar 

Cigma

Growth Marketing Consultant

The Start-up Cafe

Marketing & Community Engagement 

Tkxel

• Award Nominations and Recognitions: Crafted award-winning brand narratives, resulting in recognitions such as "Top 100 People Leaders" and "Top 1% Global Service Providers" on platforms such as Mogul and Clutch.
• Thought Leadership and Content Strategy: Led content strategy and distribution to develop thought leadership across multiple channels, including high-profile publications like Forbes.
• Niche-Specific Targeting and Pilot Projects: Identified the need for niche-specific targeting to boost lead generation. Spearheaded pilot projects, such as QA.io, Accufin, and A1AI, to A/B test and gauge market reach and ICP mapping as part of this initiative.
• Employer Branding Initiatives: Strategized the Upskill Program as a cultural branding initiative, which subsequently scaled into a long-term project, expanding talent reach by 100%.
• Generative AI and Marketing Automation: Conceptualized a generative AI pilot project for marketing automation, increasing operational efficiency by 200%.
• Digital Presence and B2B Platforms: Exclusively managed and enhanced digital presence on global B2B platforms, including optimizing company profiles on leading industry directories.
• Website Overhaul and User Experience: Led a website revamp to improve user experience, using customer intelligence for journey mapping and optimizing the lead generation pipeline. Managed design and development teams for this project.
• Email Marketing Campaigns: Developed a high-performing email cadence for bi-annual campaigns, generating 80% of total leads.
• Pre-Sales and Customer Experience: Participated in pre-sales discovery calls to gather insights, A/B test customer experience methodologies, and ensure consistent brand messaging.

Digital Marketing Analyst - SaaS & Emerging Tech

Creative Chaos

Developed and implemented a LinkedIn personal branding strategy for a C-suite executive to increase visibility, foster thought leadership, and cultivate strategic partnerships.

Executive Brand Strategist

Software Finder

• Team Development and Management: Developed and managed a team of 10+ individual contributors, facilitating the execution of marketing initiatives and projects, resulting in an 80% upscaling.
• Branding Projects and Partnerships: Initiated branding projects by liaising with marketing agencies and fostering partnerships.
• Public Relations and External Collaboration: Collaborated with external entities such as IT associations to promote initiatives and cultivate public relations, leading to a nomination for the ICT awards.
• Conversion-Focused Copywriting: Developed conversion-focused copy for marketing and email campaigns, contributing to a 60% increase in click-through rates (CTRs) and a 10% improvement in conversion rates.
• Thought Leadership Promotion: Strategized and led the promotion of thought leadership content, coordinating its distribution via email marketing, DRIP campaigns, LinkedIn outreach, PR, and blogs in collaboration with specialists.

B2B Content Lead - SaaS

OLX Group

• Social Media Marketing: Led social media marketing for OLX Pakistan, OLX Motors, and OLX Mall, ensuring alignment with overall brand objectives.
• Brand Campaigns: Conceptualized and implemented brand campaigns, including DVCs to resonate with target audiences and drive brand affinity.
• Partnerships and Collaborations: Fostered partnerships and collaborations with leading external stakeholders such as Toyota, Honda, and Reckitt for co-branding initiatives and PR projects, enhancing market presence.
• Platform Growth: Drove exponential reach across various social media platforms, achieving a milestone of acquiring up to 100,000 followers within two months.
• Content Development: Spearheaded content development, crafting compelling blogs, articles, push notifications, social media captions, newsletters, ad copies, and video scripts.

Communications Specialist - Strategy & Campaign 

Karkao Studios

• IMC Campaigns: Developed and executed Integrated Marketing Communication (IMC) campaigns for a diverse clientele across the GCC region. 
• Brand Strategy: Spearheaded brand and content strategies for the successful launch of multiple UAE-based tech and e-commerce startups.
• Account Management: Managed key accounts within the real estate, lifestyle, and FMCG sectors, driving a 60% uplift in website traffic and a 25% surge in sales revenue.
• Copywriting: Crafted compelling brand narratives and content that resonated with target audiences, resulting in a 40% increase in click-through rates (CTRs).
• Data-Driven Optimization: Monitored, analyzed, and optimized marketing performance metrics, achieving a 35% boost in conversion rates and a 10% reduction in cost per acquisition (CPA).

ABM Strategist

DUNYA NEWS

• Production Operations: Contributed to all phases of production, from pre-production planning to post-production editing, including tasks like script development, equipment management, and shot list creation.
• Develop Content: Participated in creative brainstorming, conducted research, and assisted in developing original content concepts for various media platforms.
• Build Industry Relationships: Assisted in identifying and reaching out to potential collaborators, including influencers, politicians and celebrities, to expand the network.

Broadcast Intern

Part brand strategist, part creative fixer.

Gen Z default settings: question the brief, sharpen the story, build with intent.

I specialize in B2B marketing and strategy. I’ve led award-winning campaigns, scaled early-stage brands, and worked across tech and innovation-led sectors. From leading cross-functional teams to running lean solo setups, I’ve navigated both ends of the marketing spectrum.

With a background in media studies, I write like an editor and style like a creative director. The headline matters and so does the layout. 

My work spans UK, MENA and North America, focused on building data-driven marketing strategies for real business growth, not just vanity metrics. 

Currently pursuing a Master’s in Innovation and Entrepreneurship as a Chevening scholar. I’m exploring how AI can enhance, not dilute, creative strategy and thought leadership.

I'm open to connect and collaborate for "all things marketing".

taplio

The Battle

Andrew Webb

Zarish Sajid

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?