WestJet

UX Writer / Content Designer

- Left to gain experience in other industries, but invited back for a future role.
- Worked on product updates for Aeroplan, TD Rewards, and Cash Back loyalty programs.
- Started the Loyalty and Rewards team's guide for content style, terminology, and partner guidelines.
- Established consistency between mobile and responsive web apps to reduce translation and maintenance costs.
- Built a competitive research board analyzing design patterns from other loyalty and rewards
programs.
- Documented a complex FAQ submission process for the content team.
- Reviewed and revised mobile design system documentation.

- Co-designed an informational "mortgage renewals" page that generated a 26% sign in rate, as well as 189% more started renewals and 150% more completed renewals vs. the existing product page.
- Saved $7K in monthly translation costs by creating a repository of CTAs, accessibility content, and their translations.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.
- Worked with product owners and business partners to negotiate strategic goals for UX projects.
- Won an award for excellence and culture (the "Lucille Award").
- Developed a net-new tone framework for the content design system.
- Worked in an agile team. Balanced daily, weekly, and monthly deliverables.
- Created new "Phase 0" guidelines to equip content designers with a better preparation process.
- Created learning and troubleshooting documentation for the Contentful enterprise CMS platform.
- Developed financial product knowledge and legal expectations for writing about them.
- Created information architecture for bank account products, driving higher product adoption rate for in-branch customer onboarding flows.

Employed Historian

Employed Historian was a creator brand that I started to show liberal arts graduates how to build their careers in a job market that wants 3 years of experience from entry-level candidates. I've paused it for now to focus on growing in the UX field.

Creator

Shopify

Here's what I did with my time at Shopify:

- Authored product pages for Shopify Fulfillment Network relaunch.
- Co-designed fulfillment pricing calculator.
- Reduced monthly newsletter production time by two weeks, helped reach open rate of 45%, and wrote the signup page.
- Co-wrote app onboarding experience and drafted a detailed email flow operating in tandem, handing off leads to sales.
- Co-authored UX writing for app's onboarding flow.
- Co-scripted four internal product vision videos that guided the the UX team's product design efforts.
- Authored content guidelines for Shopify Fulfillment Network. Actively interviewed content design candidates for UX teams across Shopify.
- Article featured by Shopify's employer brand on LinkedIn. Scripted soon-to-be-released video case study.
- Led concept development and copywriting on Shopify Fulfillment Network's first formal ad campaign.
- Led copywriting on multiple A/B test campaigns to determine most effective value propositions.
- Created a suite of content and copywriting for Black Friday/Cyber Monday.

aha insurance

I joined the team at aha insurance as an in-house search engine marketer after spending years in agency roles. Here's what we accomplished:

- Increased search engine traffic by 2,100%
- Increased on-site click-through rate from organic search by 440%
- Increased conversions from organic search traffic by over 200%
- Halved the paid search cost per acquisition in 30 days with landing pages
- Tripled site speed (reduced it to one-third of previous load time)
- Maintained a Quality Score of 7 and above with landing page copy
- Solved 954 indexing and site issues in under 45 days with the development team
- Reduced paid search bounce rate by 12% in first 30 days
- Rebuilt the front-end website in Divi on WordPress

Content and SEO Manager

Webb Content

Business owners can't spend their days trying to game the latest hack for 23 additional views on their Facebook posts.

Results matter, and so do your most important resources: your time and money. That's why Webb Content focuses on generating the website traffic that matters for your online sales and marketing funnel. It's consistent, it's reliable, and it creates client-driven sales conversations.

Skeptical? Check out the case studies.

Content Strategist

Honeypot Marketing

I joined Honeypot in the midst of a client’s Black Friday campaign, and I knew it was where I wanted to be. 

This is where I learned to merge creative content with the analytical tools needed to scale marketing operations—all without sacrificing a lead’s experience throughout the Buyer’s Journey.

The highlights of my role at Honeypot include:

- Developing an earned media audience of 80 million viewers for a new media company
- Converting 24 small businesses to attend a single seminar event for the agency
- Converting over 30 qualified leads for a small client's first month of email marketing
- Achieved email click-through rate of 6.5% on cold email campaign
- Managing and growing a Facebook page of 600,000 followers
- Writing asset copy for a Black Friday campaign that generated $70,000 USD in sales
- Contributed blogs to multiple sites with over 50,000 unique monthly visitors
- Leading content development of a knowledge subscription platform for marketers

Content Marketing Specialist

DDE Media

I joined DDE Media right out of grad school, where I began as a writer and evolved into an account manager for the company's expansion into content creation services.

Accomplishments included:
- Learning and writing a textbook for supply chain management logistics.
- Promotion to head of the content marketing division worth two-thirds of the company's revenue.
- Managing $372,000 in accounts across 12 clients.
- Supervising and mentoring a team of 7 writers.
- Developing and launching a company writing course and peer mentoring program.

Writer and Account Manager

Thanks for stopping by! I'm a content designer and UX writer with chops in SEO and content marketing.

I thrive in small teams that tackle ambiguous UX problems, and I'm comfortable in that awkward space between your marketing, sales, and design teams to make your product experience cohesive.

I've worked with Shopify and Meta, and I'm always open to hearing about new projects.

Andrew Webb ✏️

Chris MacLean

EducatedExit.com

[𝘼𝙣 𝙤𝙥𝙚𝙣 𝙡𝙚𝙩𝙩𝙚𝙧 𝙩𝙤 𝙚𝙙𝙪𝙘𝙖𝙩𝙤𝙧𝙨 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚]
 
Transitioning from teaching is about reclaiming your life.

We approach the journey in a way that prioritizes autonomy, purpose, and growth, rather than staying in a system that feels restrictive.

You’re not asking, “How can I endure another year?”

You’re asking, “What kind of future do I want to create?” and building a career that aligns with that vision.

You're not running away from teaching; you're stepping into a new career that values your experience and supports your growth

We focus on providing clear guidance, efficient strategies, and building momentum with personalized support.

At the end of the day, what binds us together is a simple goal:

Build a career that values your skills, offers balance, and provides fulfillment, while leaving the stress of teaching behind.

𝘊𝘳𝘦𝘢𝘵𝘦 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦 𝘣𝘺 𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘶𝘱 𝘧𝘰𝘳 𝘰𝘶𝘳 𝘸𝘦𝘦𝘬𝘭𝘺 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳, 𝘛𝘩𝘦 𝘌𝘹𝘪𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺.  

𝘠𝘰𝘶'𝘭𝘭 𝘨𝘦𝘵 𝘱𝘳𝘰𝘷𝘦𝘯 𝘢𝘥𝘷𝘪𝘤𝘦, 𝘵𝘪𝘱𝘴, 𝘢𝘯𝘥 𝘵𝘢𝘤𝘵𝘪𝘤𝘴 𝘵𝘰 𝘢𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘫𝘰𝘣 𝘴𝘦𝘢𝘳𝘤𝘩 𝘴𝘦𝘯𝘵 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘪𝘯𝘣𝘰𝘹 𝘦𝘷𝘦𝘳𝘺 𝘚𝘶𝘯𝘥𝘢𝘺 𝘢𝘵 7𝘱𝘮 𝘌𝘚𝘛.

𝙎𝙩𝙖𝙧𝙩 𝙝𝙚𝙧𝙚: 𝙝𝙩𝙩𝙥𝙨://𝙬𝙬𝙬.𝙚𝙙𝙪𝙘𝙖𝙩𝙚𝙙𝙚𝙭𝙞𝙩.𝙘𝙤𝙢/

𝙊𝙣𝙬𝙖𝙧𝙙!

Founder

Accelerated Sales Inc.

I teach SMB Founders & CEOs how to consistently drive revenue using Lean & Agile principles to build scalable sales processes & playbooks.

Founders & CEOs engage me when:

•	Revenue growth is unpredictable
•	New market opportunities are not being captured by the sales team
•	They realize their sales process is not codified, teachable, or scalable

I take a pragmatic approach to each client engagement by assessing your current selling environment and gaining a deep understanding of how your customers actually want to buy from you. 

I then work with you to apply Lean & Agile principles to your current sales process through a DMAIC approach.

Define 
•	your ideal customer and their unique buying requirements
•	your sales process map

Measure
•	collect your relevant sales data 
•	determine how your current sales process is actually performing against sales targets

Analyze 
•	review your sales data to identify potential process flow problems 
•	confirm identified causes of the problems
•	verify the impact the problems are having on your sales results

Improve
•	develop your improved sales process map solution
•	implement and verify the solution 
•	measure improvement against sales targets/results

Control 
•	teach you how to ensure the sales process is managed and monitored 
•	teach you how to continuously improve the sales process using Six Sigma principles 

No Sales Process in place today? No problem!

We leverage a DMADVO approach to Define, Measure, Analyze, DESIGN, VERIFY, & OPTIMIZE your customized sales process.

Are you opposed to learning more?

Detonate Labels Inc.

Increased annual revenue from $500,000 to $5.6 million (1,020% growth) by improving processes, fostering a strong workplace culture, and managing full P&L responsibilities to drive sustainable profitability while attracting, motivating, and retaining top talent.

Led all aspects of the business, including strategy, operations, and market expansion, to establish a competitive foothold in the label manufacturing & print industry.

Built and scaled a high-performing team, growing from 5 to 25 employees, and implemented streamlined processes that enhanced operational efficiency and long-term sustainability.

Successfully positioned the company for a strategic exit in 2024, transitioning ownership to a key industry partner while ensuring the business was primed for continued growth and success.

Ensured a smooth ownership transition, leaving the business well-equipped for continued growth and success under new leadership.

President

Dye & Durham Corporation

Vice President, Sales

Director, Sales

TeraGo

Why is my inbox empty and phone not ringing?  So, you're saying this is a full-cycle hunting role?  No problem! This. Place. Was. FUN!🕺

Senior Key Account Executive

This is where I learned how to be a leader.   This is where I made lifelong friendships.  This company launched my rocket ship.🚀

Client Unit Executive

Do you know how frustrating it feels to apply to 100’s of jobs and get rejected daily? With EducatedExit[dot]com, you learn how to target your ideal employers and land interviews without customizing 100’s of resumes. 🙌

Hey, I’m Chris.

I’ve helped 20,000+ teachers, counselors, and admins transition into careers where they’re valued, respected, and paid what they’re worth—without starting over.

With 25+ years in hiring and leadership, I’ve led 6,000 interviews, hired 3,000 people, and closed $300M in sales. 

I know what hiring managers want and how to make you their top choice.

How can I help you? 

Through my ‘1:1 Empowered Exit Corporate Coaching Program’, where 85% of clients land jobs within 90–120 days, 82% secure remote roles, and most see a 25% salary increase—giving you the clarity, strategy, and support to transition with confidence.

You’ve poured yourself into others, leaving you exhausted, overlooked, and stuck.

Now it’s time to reclaim your life and build a career that truly values you.

Start for free at www.EducatedExit.com.

Deep down, you already know this.....

It's time to leave education. 

But when it comes to job search, the curriculum is outdated.

And you don't know where to start. 

If you are an educator yearning to leave the classroom but don't know where to start your journey, then we should connect. 

I'll teach you how to: 

• Stop wasting time trying to craft the perfect resume.
• Stop wasting time applying to dozens of jobs without results.
• Start identifying what you love to do, who benefits, and who offers what you need.
• Start building relationships with decision makers at the companies that need what you offer.
• Generate referrals into the companies you want to work with.
• Start landing interviews
• Land multiple job offers
• Increase your income
• Regain control over your life/work balance


I do this by sharing the strategies that enabled me to:

• Quit working as a dishwasher for $6/hour
• Build a lucrative Sales & Leadership career without traditional experience and no formal education
• Consistently earn a high-six figure annual income
• Land multiple promotions into senior leadership positions
• Manage thousands of people and scale teams of 300+ headcount in Tech, SaaS, Telecom, Legal, & Print 
• All without industry specific experience or applying online

Learn more ➡️ https://educatedexit.com/

✌️

taplio

The Battle

Andrew Webb ✏️

Chris MacLean

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