Andrew Constable, MBA, LSSBB

Do you have a real strategy or just a plan that looks like one? 

Most organisations fail because their strategy isn’t clearly defined or it isn’t consistently executed.

Leaders tell me the same thing again and again:

“We are not confident our strategy is the right one and even when it is, it’s not being delivered. 

This dual challenge - strategy design and execution - is the core problem I help organisations with. 

𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡

CEOs, Chief Strategy Officers, transformation leaders, and senior teams who want to:

↳ Clarify strategic choices and sharpen where-to-play/how-to-win
↳ Align functions and break down siloed execution
↳ Turn Balanced Scorecards, KPIs, OKRs into performance drivers—not reporting tools
↳ Build a culture of discipline, focus, and accountability using EFQM
↳ Strengthen innovation and business model design
↳ Move from “strategic plans” to measurable, sustainable results

Whether working in Europe, North America, Asia, or the GCC, these challenges show up everywhere—and the costs are universal.

𝐇𝐨𝐰 𝐈 𝐇𝐞𝐥𝐩

I partner with leadership teams in:

1. Strategy Formulation
Clear choices, evidence-based design, and actionable strategic narratives using tools like Play-to-Win, Blue Ocean Strategy, and strategic foresight.

2. Strategy Execution Systems
Balanced Scorecards, OKRs, KPI and EFQM systems built to activate action—not bureaucracy.

3. Business Model Innovation
Helping organisations reimagine how they create, deliver, and capture value using Strategyzer, Lean Startup, and evidence-based innovation practices.

My approach blends practical execution expertise with the rigour of academic research and global experience.

𝐖𝐡𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞

↳ Thinkers360 Top Voice 2023–2025 for strategy / innovation
↳ International experience with organisations including IBM, Roche, Symrise, NEC, and Informa
↳ Deep expertise across strategy formulation, execution, and business model innovation
↳ 2x Master's degrees, MBA & Master of Professional Practice  + DBA candidate researching the root causes of strategy–execution failure
↳ Certified in the world's leading strategy / Innovation frameworks

Credentials matter only because they help me solve the problem that matters most:

👉 Closing the gap between strategy design and strategy delivery.

When organisations fix that gap, they move faster, innovate smarter, and sustain higher performance.

If your strategy isn’t fully translating into results, let’s talk.

📩 andrew.constable@visualisesolutions.co.uk
🌐 www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

Andrew Constable, MBA

Most companies don’t fail because of poor strategy.

They stall because their internal systems are misaligned.

☑ Strategy says one thing.
☑ Structure supports another.
☑ Culture, leadership, and capabilities aren’t in sync.

↳ The result? Confusion. Friction. Lost momentum.

Michael Beer makes this clear: organisational effectiveness depends on a high-fit system, where every part of your business reinforces the others.

And the fix isn’t a new framework or consultant deck.

It’s open, honest, and public conversations across all levels of the org. That’s how you expose misalignment—and start closing the gap.

Key takeaways for leaders:

1. Alignment isn’t a one-and-done. It’s ongoing.
2. Silence is riskier than candour.
3. Fitness = adaptability. Not perfection.
4. Your employees see the cracks before you do.

Organizational fitness is a moving target—but it’s one worth chasing.

Is your company built to compete?

P.S. If you like content like this, please follow me.

Andrew Constable, MBA, Prof M

Strategy fails long before execution.

It fails at posture.

Most organisations don’t have a strategy problem.
They have a strategic posture problem.

Here’s what that actually means:

☑ Strategic posture is your dominant orientation.
↳ Are you aggressive or defensive?
↳ Shaping markets or reacting to them?
↳ Optimising for efficiency or innovation?
↳ Protecting the core or exploring new growth?

It reflects:
↳ Risk appetite
↳ Growth ambition
↳ Competitive intent
↳ Innovation intensity
↳ Resource allocation bias

It’s the umbrella logic behind every " where to play " and " how to win " choice.

And most leaders never make it explicit.

The 4 classic postures (Miles & Snow model):

☑ Prospector
↳ Constant innovation
↳ First-mover behaviour
↳ High risk tolerance
↳ Heavy R&D investment

Example: Tesla in its early EV push.

☑ Defender
↳ Protects core markets
↳ Cost discipline
↳ Operational efficiency
↳ Limited innovation

Example: Ryanair.

☑ Analyzer
↳ Hybrid model
↳ Defends the core
↳ Selectively innovates
↳ Follows proven breakthroughs

Example: Apple.

☑ Reactor
↳ No consistent logic
↳ Strategy by pressure
↳ Internal misalignment

This isn’t a posture.
It’s a warning sign.

Now here’s where most companies get it wrong:

They confuse posture with strategy.

Strategic posture = broad stance.
Strategy = specific choices.

Posture shapes:
☑ Investment decisions
☑ KPI design
☑ Org structure
☑ Talent profile
☑ OKRs

If your KPIs reward Defender behaviour…
But leadership declares a Prospector ambition…

You don’t have a performance issue.

You have structural hypocrisy.

That’s how the strategy–execution gap widens.

Posture must be visible in:

☑ Capital allocation
☑ Leadership behaviour
☑ Performance systems
☑ Capability building

If it’s not embedded in systems,
it’s just rhetoric.

Another lens to think about posture:

☑ Offensive vs Defensive
☑ Growth vs Harvest
☑ Differentiation vs Cost Leadership
☑ Exploration vs Exploitation

At its core:

Strategic posture is your organisation’s attitude toward uncertainty and competition.

Make it explicit.
Align systems to it.
Or accept drift.

Strategy doesn’t fail in PowerPoint.
It fails in posture.

Ps. if you like content like this, please follow me.

Terry Heath

Helping B2B Sales Teams Win on LinkedIn | Social Selling & Sales Navigator Training | Expert in LinkedIn Strategy, Content, & Lead Generation

I help B2B sales leaders and consultants turn LinkedIn from a posting habit into a reliable source of sales conversations.

Most teams are active on LinkedIn but see little return. Content goes out. Engagement looks fine. Pipeline does not move.

I work with B2B sales and marketing teams to use LinkedIn and Sales Navigator in a practical, confident and measurable way. The focus is simple. Prospect more effectively, start better conversations, and build a predictable pipeline using social selling skills that feel natural, not forced.

This typically helps teams who are struggling with:
▶ Posting regularly but not generating inbound conversations
▶ Sales teams unsure how to use LinkedIn to create opportunities
▶ Sales Navigator being underused or misused
▶ Over-reliance on automation instead of genuine engagement
▶ Turning content into a structured outreach plan

With over 30 years of leadership experience, I take a straightforward approach that makes LinkedIn accessible across the team. No fluff. No jargon. Just clear actions that produce results.

If you want LinkedIn to become a proactive, consistent part of your sales strategy, follow me here.

I share practical insights every weekday that teams can apply immediately.

 _________________________________________________

Join over 11.5k subscribers to the Practical Guide To LinkedIn newsletter for clear, usable guidance on LinkedIn and social selling.

Managing Director

I'm a very proud Dad today!

I'm at Rochester Cathedral to see my daughter graduate as a fully qualified Paramedic.

She has overcome many challenges in the last three years to fulfil her dream.

Couldn't be prouder!

LinkedIn Trainer & Social Selling Coach | Helping B2B Sales & Marketing Professionals amplify leads and engagement on LinkedIn | Maverrik has generated over £252 million in new business.

Here’s the truth most people miss about LinkedIn 👇

LinkedIn is not social media in the way Instagram, TikTok, or Facebook are.

It’s a professional networking platform.

And the moment you treat it like a content stage instead of a relationship engine, your results stall.

Likes don’t pay invoices.
Followers don’t book calls.
Conversations do.

If you want to get more from your LinkedIn experience and attract the right clients, you need to play the platform for what it is, not what it looks like.

Here are 𝟱 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 👇

𝟭. 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗻𝗼𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆
Your profile is not a bio. It’s a positioning document.
Make it immediately clear who you help, what problem you solve, and why someone should trust you. If a potential client lands on your profile, they should know within 10 seconds if you’re relevant.

𝟮. 𝗕𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝘄𝗶𝘁𝗵 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵
Random connections dilute your network.
Strong networks compound.
Connect with people you could genuinely do business with, partner with, or learn from. Quality beats volume every time.

𝟯. 𝗣𝗼𝘀𝘁 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀, 𝗻𝗼𝘁 𝘁𝗼 𝗽𝗲𝗿𝗳𝗼𝗿𝗺
The best LinkedIn posts invite dialogue.
They share insight, challenge thinking, and give people something to respond to. If your post doesn’t open the door to a conversation, it’s just noise.

𝟰. 𝗧𝗿𝗲𝗮𝘁 𝗗𝗠𝘀 𝗹𝗶𝗸𝗲 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴
No pitch slapping. No scripts.
Approach messages like you would a conversation at an event. Curious, respectful, human. Relationships first. Business follows.

𝟱. 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗯𝗲 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗮𝗯𝗹𝗲
Trust is built through repetition.
Not necessarily posting daily.
But showing up regularly with a clear point of view, relevant insight, and steady engagement with your network.

LinkedIn rewards professionals who understand one thing:
𝗧𝗵𝗶𝘀 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗿𝘂𝗻𝘀 𝗼𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗻𝗼𝘁 𝗿𝗲𝗮𝗰𝗵.

If you build genuine connections and position yourself clearly, the right clients don’t need convincing. They already trust you.

Curious, which of these do you feel you’re underusing right now? 👀

5 principles to build a strong LinkedIn presence that actually drives business

High LinkedIn impressions might be why you’re not winning clients.

I know that sounds backwards.... But stay with me. 

When you treat LinkedIn like a traditional social media platform, you optimise for likes, reach, and a 'dopamine-rush'. And that often creates the exact opposite of what you want.

Noise instead of network.
Attention instead of trust.
Activity instead of opportunity.

Here’s the hidden cost 👇

When you chase engagement, you attract people who like content, not people who buy outcomes.
Your network fills up with spectators, peers, and other creators.
And the people who could actually become clients quietly scroll past because nothing signals relevance to them.

LinkedIn is not designed to reward popularity.
It rewards professional relevance.

That means:

Being clear about who you help, not trying to appeal to everyone

Sharing insight that speaks to real business problems, not generic motivation

Building familiarity with the same right people over time, not constantly chasing new eyeballs

The strongest LinkedIn profiles I see are not the loudest ones.
They are the most intentional.

Their posts spark conversations with decision-makers.
Their comments build recognition with the same names week after week.
Their network feels curated, not crowded.

So, if your content is getting attention but not conversations, don’t ask how to get more reach.

Ask a better question.

Are you building an audience…
or a network that actually leads somewhere?

Curious, which one do you think your LinkedIn activity is optimised for right now? 👀

High LinkedIn impressions might be why you’re NOT winning clients.

What Good Looks Like When the Goal Is a Sales Conversation, Not a Reply

Most people using LinkedIn for business are chasing the wrong outcome.

They want replies.

A response.
A thumbs up.
A “Sure, happy to connect”.

And when they get one, they think it’s working.

It isn’t.

A reply is not the goal.
A sales conversation is.

And the difference between the two is where most people quietly get stuck.

Check out the full article...

View newsletter: Practical Guide to LinkedIn

What Good Looks Like When the Goal Is a Sales Conversation, Not a Reply Most people using LinkedIn for business are chasing the wrong outcome. They wa

Open article: Turning LinkedIn Replies into Sales Conversations by Terry Heath • 5 min read

Turning LinkedIn Replies into Sales Conversations

I honestly thought this was fake.

It’s not 😬

There’s a tool that lets you search the publicly released Epstein court documents and cross reference them with your LinkedIn network.

Yes. Your LinkedIn network.

I’m not making accusations. I’m not naming names.

But it is a sharp reminder of how small the world is and how carefully we should choose who we trust online.

I looked out of pure curiosity. Mostly because I couldn’t believe it existed.

Now I’m curious…
Have you checked? Or are you firmly in the “I wish I didn’t know this was a thing” camp? 😅

Here's the link: https://lnkd.in/eY7eCKnw




Credit goes to Mark P. for making me aware of this 👍

I honestly thought this was fake.
It’s not 😬
There’s a tool that lets you search the publicly released Epstein court documents and cross reference them with your LinkedIn network.
Yes. Your LinkedIn network.
I’m not making accusations. I’m not naming names. But it is a sharp reminder of how small the world is and how carefully we should choose who we trust online.
I looked out of pure curiosity. Mostly because I couldn’t believe it existed.
Now I’m curious…
Have you checked? Or are you firmly in the “I wish I didn’t know this was a thing” camp? 😅

Most people who try Sales Navigator, only to give up before they’ve even seen what it can really do.

Not because the tool doesn’t work...
But because no one shows them how to unlock it.

You start a 30-day trial, click around, run a few searches…
And before long, you’re thinking: “Isn’t this just a glorified directory?”

It’s frustrating, especially when you know there's got to be more to it.
And there is!

When you understand how to use Filters, Lists, Alerts and everything else strategically, Sales Navigator becomes more than a search tool... it becomes your lead engine.

It helps you find, warm up, and build relationships with your ideal clients.

So I’m curious…
How confident are you in using Sales Navigator effectively?


Ps. Did you know there's more than one version of Sales Navigator?

How confident are you in using Sales Navigator effectively?

The author can see how you vote. Learn more

One day you'll tell your story of how you've overcome what you're going through now, and it will become part of someone else's survival guide.

I don’t usually post screenshots of reviews.

But looking back at the five-star feedback from LinkedIn training delivered throughout 2025 for Maverrik, a pattern stood out that’s worth talking about.

Across different sessions, companies, and roles, the comments weren’t praising hype or flashy tactics.

They were calling out three things, over and over:

Clarity.
Practicality.
Confidence in what to do next.

One review talked about finally understanding how to run a company LinkedIn page without guessing.
Another mentioned leaving with actionable insights they could apply immediately.
Another highlighted something I think matters most — that the approach felt tailored to their business, not generic advice lifted from the internet.

That’s not accidental.

Most teams aren’t failing on LinkedIn because they’re lazy or resistant.
They’re failing because they’ve been handed fragments instead of a system.

So they post.
They engage.
They use the tools.

But without knowing:

what actually moves the needle

what to ignore

and how LinkedIn fits into revenue, not just visibility

The feedback that stuck with me most wasn’t “great workshop.”

It was:

“This makes sense now.”
“I know what to focus on.”
“I can actually implement this.”

That’s always been the bar for the training I deliver with Maverrik.

Not more content.
Not more noise.
But helping companies master LinkedIn in a way that’s practical, sustainable, and aligned with how they actually sell.

If LinkedIn has felt busy but unproductive this year, that’s rarely a motivation issue.

It’s almost always a clarity issue.

And clarity changes everything.

What would making LinkedIn finally make sense change for you right now?

I don’t usually post screenshots of reviews.

But looking back at the five-star feedback from LinkedIn training delivered throughout 2025 for Maverrik, a pattern stood out that’s worth talking about.

Across different sessions, companies, and roles, the comments weren’t praising hype or flashy tactics.

They were calling out three things, over and over:

Clarity.
Practicality.
Confidence in what to do next.

One review talked about finally understanding how to run a company LinkedIn page without guessing.
Another mentioned leaving with actionable insights they could apply immediately.
Another highlighted something I think matters most — that the approach felt tailored to their business, not generic advice lifted from the internet.

That’s not accidental.

Most teams aren’t failing on LinkedIn because they’re lazy or resistant.
They’re failing because they’ve been handed fragments instead of a system.

So they post.
They engage.
They use the tools.



I’ve been paying close attention to the conversations I’ve been having lately.
In comments. In DMs. On calls.

Different industries. Different roles.
But the same underlying theme keeps showing up.

People are busy on LinkedIn.
Posting. Engaging. Trying to stay visible.

Yet very few feel confident that it’s actually doing what they need it to do.

Some are getting likes but no traction.
Some know they should be more consistent but don’t trust what they’re doing.
Some quietly wonder if LinkedIn just isn’t for them.

So, rather than guessing, I’m curious to hear it straight from you.

What best describes your current LinkedIn experience?

Turning visibility into conversations that lead to new business

Getting noticed on LinkedIn feels good.
But visibility alone doesn’t pay the bills.

I’ve spoken with so many coaches, consultants, and business teams who are active every week... posting, connecting, commenting... yet their inbox stays quiet.

They’re visible, not valuable.

Here’s the shift that changes everything:
Stop chasing reach. Start building relevance.

When your content, profile, and conversations all point to a clear offer that solves a real problem, people stop scrolling and start talking.

Visibility becomes authority.
Authority becomes conversation.
And conversation becomes new business.

That’s what a LinkedIn system should do for you... turn the time you’re already spending here into genuine client opportunities.

If your posts are getting attention but not enquiries, it’s time to fix the system behind them.

Where do you think most people lose the conversion...
1. Content
2. Message
3. Offer

Turning visibility into conversations that lead to new business

Getting noticed on LinkedIn feels good.
But visibility alone doesn’t pay the bills.

I’ve spoken with so many coaches, consultants, and business teams who are active every week—posting, connecting, commenting—yet their inbox stays quiet.

They’re visible, not valuable.

Here’s the shift that changes everything:
Stop chasing reach. Start building relevance.

When your content, profile, and conversations all point to a clear offer that solves a real problem, people stop scrolling and start talking.

Visibility becomes authority.
Authority becomes conversation.
And conversation becomes new business.

That’s what a LinkedIn system should do for you—turn the time you’re already spending here into genuine client opportunities.

If your posts are getting attention but not enquiries, it’s time to fix the system behind them.
Where do you think most people lose the conversion—content, message, or offer?

taplio

The Battle

Andrew Constable, MBA

Terry Heath

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Performance ScoreAndrew Constable, MBA's LinkedIn Performance

Performance ScoreTerry Heath's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andrew Constable, MBA

Terry Heath

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Constable, MBA's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreAndrew Constable, MBA's LinkedIn Performance