Andrew Constable, MBA, LSSBB

Visualise Solutions

Visualise Solutions is a boutique strategy consultancy firm based in Leicestershire, UK. We specialise in businesses that thrive by providing innovative solutions and achieving measurable progress towards their desired outcomes.

Our proven processes have generated tangible business outcomes in just 12 weeks for companies like Roche and IBM.

With experience working with businesses of all sizes, we offer an enjoyable experience that builds internal capabilities while delivering results.

Managing Partner

I’m an MBA-qualified strategist with accreditations in the Palladium K&N Strategy Execution Premium Process (XPP), BSI Balanced Scorecard Master Professional (BSMP), BSI Strategy Execution Professional (SEP), Advanced Strategyzer & Leanstack, and Blue Ocean Strategy. ROK's Blackbelt and BSI KPI professional, Senior OKR accreditations with BSI and OKR mentors and a Lean Six Sigma Blackbelt. 

Strategy Formulation, Execution and Innovation to Drive Results

Strategy Formulation – Leveraging proven frameworks like the Strategy Execution Premium Process (XPP), BSI 9 steps, Play-to-Win (PTW), and Blue Ocean Strategy (BOS) to design tailored, effective strategies.

Strategy Execution – Implementing Balanced Scorecards, KPI development, OKRs, and OGSM ensures that plans become tangible outcomes.

Business Innovation – Rethinking how your organisation creates, delivers, and captures value using Business model innovation frameworks such as Strategyzer and Lean Startup.

Senior Strategy Consultant & Facilitator 

Informa Connect Academy

Delivering the Balanced Scorecard programs, OKR programs, KPI Management, and Strategy Execution programs across the Middle East and Australasia.

Course Director - Strategy Management

Balanced Scorecard Institute

Assist for-profit and not-for-profit organizations in developing and implementing the Balanced Scorecard strategy management framework, Strategy Execution Professional,  KPI, and OKR programs.

Senior Associate - Strategy Management 

Made to Measure KPIs

I help organisations design high-impact KPIs that turn strategy into measurable results. By moving beyond basic metrics, I support teams in identifying indicators that reflect what truly drives success: financial performance, customer outcomes, operational efficiency, and team capability.

The correct KPIs shape behaviour, align teams, and clarify priorities. When done well, they connect strategic intent with day-to-day execution, ensuring everyone knows what matters and how to contribute.

ROKS KPI Black Belt Professional 

Strategyzer

Helping corporate teams develop new growth business models & value propositions via Innovation sprints.  

Strategyzer is the producer of the best-selling business books Business model generation, Value proposition design, Testing business ideas, The invincible company and High impact tools for teams. 

Build an Invincible Company Stop risking your future with business as usual. Uncover your teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform.

Lead Strategy Coach

LEANSTACK

Principal business designer on the Leanstack pre-accelerator programs under Ash Maurya. These are for aspiring entrepreneurs, innovators and people who want to level up and build the next generation of products that matter.

I help new pre-accelerator and accelerator entrepreneurs understand how to use the LEANSTACK Accelerator program to best effect to develop and manage their process and portfolio. I also help teams going through the LEANSTACK curriculum to use the tools effectively and ask themselves better questions in their search for a successful business model.

Senior Innovation Coach

Harvard Business Review

Advisory Council Member

Loughborough University

Advising teams on business model design practices, value proposition design and revenue modelling.

Innovation & Strategy Lecturer & Advisor

OKRmentors

I am pleased to introduce my new OKRs course! 🚀

Learn the application of OKRs with the course "Practical OKRs" in English, and implement them quickly to get up and running quickly. 

This course is ideally suited for #startups and small businesses. 

In this course, you will find 44 lessons, 5 quizzes, an OKR quick start guide, and a copy of the slides used for the lessons!

Senior OKR Coach

IKE Group Ltd

Fellowship is a prestigious honour only granted to individuals who have sustained high levels of achievement for at least five years within the innovation discipline.

Innovation Fellow

Awarded Top Voice 2023 & 2024 Thinkers360 🏆, the world’s largest and premier marketplace for B2B thought leaders and influencers.

I’m an MBA-qualified strategist, with experience across industries, such as blue chip companies, such as IBM, Symrise AG, Informa PLC, NEC, and Roche, to name a few, with accreditations in:

- The Palladium K&N Strategy Execution Premium Process (XPP)
- BSI Balanced Scorecard Master Professional (BSMP)
- ROK's KPI Black Belt
- EFQM Certified 
- BSI Strategy Execution Professional (SEP)
- BSI OKR (OKR-P) and KPI Professional (KPI-P) 
- Blue Ocean Strategy Practitioner 
- Senior Strategyzer Coach Certified
- Senior Leanstack Coach Level 3 Certified
- Lean Six Sigma Blackbelt.  

What I Do:

Strategy Formulation – I leverage XPP, Blue Ocean Strategy, Play-to-Win (PTW), and BSI’s 9-step process to architect actionable, differentiated strategies.

Execution Excellence – From cascading Balanced Scorecards to robust KPI and OKR systems, I ensure strategy turns into sustainable results.

Business Innovation – I guide organisations in reimagining how they create, deliver, and capture value with frameworks like Lean Startup and Strategyzer.

Is this you and your organisation? 👇

As the leader of your organisation, team, or department, your goals are clear:

• Deliver exceptional value to your customers
• Keep your team focused, motivated, and inspired
• Maintain a balance between performance and organisational health
• Align with long-term purpose and ensure sustainability
…and so much more

Even with a plan in mind, unexpected challenges often arise, derailing progress and keeping your organisation from reaching its full potential. Research shows that nearly two-thirds of strategic plans fail. To overcome these odds, you need an actionable and inspiring strategy that resonates with your employees and stakeholders.

I specialise in helping companies create and execute strategies and design winning business models that achieve this. When we work together, I’ll support you in sharpening your strategic and innovation skills, helping you define, refine, and implement the right plan for your organisation. 

Whether it’s fine-tuning your current strategy or starting fresh, I bring proven tools and structured steps to guide the process. We’ll identify your pain points and uncover your most significant opportunities.

For collaborations and inquiries, andrew.constable@visualisesolutions.co.uk
Explore more at: www.visualisesolutions.co.uk

Principal Managing Partner

We are a consulting firm headquartered in the heart of Leicestershire, UK.

We help medium-sized businesses innovate and make measurable progress towards their business outcomes so their companies thrive.

Over the years, we’ve used proven and guaranteed Innovation and strategy execution processes to generate tangible business outcomes in 12 weeks ⏱️ for companies including Roche, IBM and many others.

Our services include

Innovation Programmes 🌟
Strategy Execution Programmes 🌟
OKR Programmes 🌟
Strategic Management 🌟

Working with a budget? Let’s talk.

Andrew Constable, MBA

We build world-class tools, content, and coaching resources that help entrepreneurs succeed.

Authored Running Lean
Authored Scaling Lean
Created Lean Canvas

Founder/CEO

WiredReach

WiredReach enables the creation of dead-simple peer to web applications that blur the boundaries between the desktop and web. Our flagship product is BoxCloud - a dead-simple way for creatives to share large files with clients and co-workers.

Founder

Sonus Networks

Prior to founding WiredReach in 2002, Ash was Director of Software Development at telecom technologies inc., which was subsequently acquired by Sonus Networks in 2001. Ash built and led the development team responsible for tti’s distributed Voice over IP Softswitch product.

Director of Software Development

telecom technologies inc

He joined tti as a local number portability (LNP) expert at a time when tti was transitioning from a professional services company to a product company. He help put together a team and led the development project for their flagship product.

Nortel

Was part of an initial team of 5 people that later grew to 70 working on a local number portability administration system.

Software Engineer

Founder/CEO @ LEANSTACK | Bestselling author and founder

I have bootstrapped several products to millions of users and worked with thousands of early-stage entrepreneurs worldwide - helping them systematically find repeatable and scalable business models using my battle-tested playbooks. 

Instead of:
-Spending several months building a product you hope people will buy.

Imagine a world where you:
- Spend several weeks defining a product you know people will buy.

For aspiring or early-stage founders:

If you’re looking to bootstart your idea, consider joining my 30-day Business Model Design Challenge below: 

You'll learn how to:
- Find or test a big idea worth pursuing,
- Design a business model blueprint,
- Stress-test your idea before investing time, money, and effort. 

Join the next Business Model Design Challenge:
https://runlean.ly/challenge

Ash Maurya

“Startups don't starve. They drown...”

They drown in too much information, too much analysis, too much conflicting feedback, too much "important" work.

Where do you start?

Even mantras like "right action, right time," I espouse, run up against practical ground realities.

Most people simply guess or vibe their way, but here’s the expensive reality: When you don’t have a systematic way to prioritize and pick what feels most urgent or what the loudest customer complained about, you end up burning time, cash, and momentum.

In this week's YouTube video, I outline a 4-step prioritization framework I use for picking where to focus. It combines a popular product priorization framework, RICE, with Fermi Estimations.

RICE stands for:
• Reach: How many customers will this impact?
• Impact: What's the value per customer?
• Confidence: How certain are we?
• Effort: What's the cost to build?

The formula: (Reach × Impact × Confidence) ÷ Effort

But here's the problem most people face: How do you score objectively without fooling yourself?

Should onboarding be a 7 or an 8? Is that feature worth $5,000 or $7,500?

This is where Fermi estimation comes in...

Instead of false precision, I use order-of-magnitude scales:
• Reach: 1, 10, 100, 1,000, 10,000, 100,000
• Impact: $100, $1K, $10K, $100K
• Confidence: 20%, 50%, 80%
• Effort: 2 hours, 2 days, 2 weeks, 2 months

You go from fudging numbers to justify the thing you want to build to prioritizing the right work. More in the full video...

Running Lean & Lean Canvas | Helping first-time founders (everywhere) succeed through battle-tested playbooks.

The biggest mistake in launching a startup isn't moving too fast.

It's validating for too long.

After validating hundreds of business models, I've seen a pattern: Most founders get stuck chasing validation—surveys, interviews, feedback loops—hoping that one more data point will finally give them certainty.

But here's the truth: You'll never have perfect validation because startups are not an exact science. And no funnel ever converts anywhere near 100%.

The real question isn't "How do I get perfect validation?"

It's "How do I know when I have SUFFICIENT evidence to move forward?"

Three validation traps that waste time:

Trap #1: Confusing Learning with Traction
I've had founders tell me: "I ran over 50 customer interviews!" That's great—but when I ask "How many customers did you convert?" the number is disappointingly low or zero. In startups, you don't get a gold star for following a process. You get results from traction.

Trap #2: Waiting for Statistical Significance
Some founders dismiss customer conversations as "not statistically significant" and instead chase landing page experiments. Here's reality: When 10 out of 10 people tell you they don't want your product, that IS statistically significant. Plus, people grossly underestimate how much traffic and conversions you need for statistical significance. With limited runway, you can't afford to wait.

Trap #3: Over-Planning
Founders spend months creating pixel-perfect pitch decks, 5-year financial models, comprehensive competitive analysis, and elaborate business plans. Then they launch and learn it's all wrong. This isn't "being thorough." This is analysis paralysis disguised as validation.

The solution? The Minimum Success Criteria Framework.

You don't need perfect validation. You need minimum sufficient evidence at three levels:
- Founder level (3-year goal)
- 90-day cycle (quarterly traction)
- Experiment level (2-week tests)

Define your minimum threshold BEFORE you start, not AFTER. Make it specific, measurable, and tied to traction—not vague vibes like "everyone loved it."

Full framework breakdown in this week's YouTube video.

First-time founders obsess about their

- company/product name,
- domain name,
- logo.

Good names and domains are hard to come by and premature optimization. 

Second-time founders obsess about building something worth naming. 

Then they buy whatever name they want. 

Starting Risks  Scaling Risks.

Stop Obsessing Over Your Startup Name

You can teach an AI agent to code, but can you teach it to build, measure, and learn? 

We just did. 

Check out the latest LEANSpark episode here: 
https://lnkd.in/gDcqKPwz

Next unlock achieved: 
LEANSpark can now design and run 90-day cycles and LEAN sprints. 

It has full memory of your business model, metrics, and experiments... So you don't have to do context/prompt sit-ups... It's ready to hit the ground running when you are.

Stop building MUPs
MUP = Maximally Undifferentiated Product

Most MVPs Fail Because Founders Build the Wrong Thing

When there's lots of uncertainty, you need light-weight dynamic models, not heavy-weight static plans.

Choose
- a Lean Canvas over a Business Plan
- a Fermi Estimate over a financial forecast spreadsheet
- a Traction Roadmap over a Product Roadmap

Yesterday: Episode 1 went live.

146 founders got full access to the first behind-the-scenes validation session.

What they're watching: The backstory behind the most ambitious project I'm undertaking: Build a daily AI-cofounder for systematic startup validation.

This isn't theory. It's real work. Real uncertainty. Real decisions.

13 weeks of systematic validation, completely over-the-shoulder.

You can watch Episode 1 (the pilot) here: https://lnkd.in/g9WvtG9H

Full access (all 13 weeks): https://lnkd.in/gBSar2bS

Next Friday: Week 2 - Business Model Stress-testing

 #LeanStartup #ProductValidation #BuildingInPublic

Open article: Your AI co-founder for systematic validation by leanspark.leanfoundry.com

Your AI co-founder for systematic validation

You have a starting business model. You know what needs to be tested.

But you're staring at 50 different experiments you could run.

Which one do you start with?

Most founders freeze. Analysis paralysis sets in.

Or worse - they try running all 50 at once and make slow progress on everything.

Time is your scarcest resource. 

And you make the most progress by focusing on the right actions, not all actions, at the right time. 

---

Episode 3 of the LEANSpark Over-the-Shoulder series (dropping Friday) shows you how I solve this:

✓ Why 90-day cycles are the "Missing Middle" between your 3-year goal and daily tasks

✓ How to design a validation cycle that prioritizes your riskiest assumptions

✓ The actual 90-day plan LEANSpark designed for me 

✓ Real results: 142 paying customers in 14 days using this framework

Practice trumps theory. 

I'm documenting the entire LEANSpark launch in real-time - the decisions, the pivots, the lessons learned.

Watch the full series:
👉 https://lnkd.in/gDcqKPwz

Episode 1: How LEANSpark started (the origin story)
Episode 2: Business Model Stress Testing (finding blind spots)
Episode 3: 90-Day Cycle Planning (drops Friday)

If you're building a startup and tired of guessing which experiment to run next, this is for you.

Open article: LEANSpark - Over the Shoulder Series by leanfoundry.com

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Andrew Constable, MBA

Ash Maurya

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Ash Maurya

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