Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Senior Director of Product at Krisp

I'm now leading the product at Krisp -  a unique AI-based voice productivity app. 

In the last 3 years 

- Built the product management & product design teams, hired & developed a team of 5 PMs & 5 product designers working on different parts of the product

- Developed a clear two-pronged product vision and strategy focusing on sales-led growth in b2b call centers and PLG growth in b2c prosumer markets 

- Helped grow the company and the product from zero to $15M+ ARR and 5M+ MAU 

- Grew the Customer Support team to 10 reps covering 24/7 operations in the middle of pandemic, reduced the First Response time from several hours to 15 minutes

- As the first PM of a growing startup, led the development and release of the AI-based noise-cancellation app on Windows, Mac, Chrome, and iOS platforms. 

- Discovered the PMF and the key customer profile & validated the key hypotheses by participating in customer support, sales, customer engineering & discovery calls & mapping out the results

- Worked closely with GTM teams to establish the product in B2C and B2B segments, and played a key role in the team responsible for big enterprise deployments, including compliance, security, maintainability, and easy deployment at scale. 

- Reported directly to the CEO & co-founder

- ... and jumped with a parachute from 4000 meters above the sea :)

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The Battle

Andrew Capland

Karapet Gyumjibashyan 🚀

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