Andrew Capland

Camp Solo

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Co-Founder

Delivering Value

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message!

I've supported clients from amazing companies like:
copy.ai
Notion
Sprout Social
Pendo
Lusha
Whimsical
Motion

Founder

Delivering Value Podcast

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success.

No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges.

Subscribe 👇

Podcast Host

Proof-of-Skill

Product-led Growth Advisor

Protocols

Navattic

Advisor

Happeo

Product-led growth advisor

Contingent

Advisor: product-led growth

Expel

Avrios

Product-led growth Advisor

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

I'm helping a bunch of people update their resumes. And I'm seeing a new format that’s working right now - it's different from the advice we've been told for years.

The old way was all about results:

- took [thing] from A --> B 
- increased conversion rate of [thing] Z%
- scaled to $XX,XXX MRR

Good stuff for sure.

But without the context of the business (size, stage, gtm model) the reader can't tell if those results are a single, triple, or a home run.

And the same title in growth can mean five different things depending the stuff above too. 

That is why strong candidates keep getting overlooked.

After working with several growth leaders on their job searches in 2025, I started testing a different way to structure their resumes.

What emerged from that experimentation became the CATER framework.

(ironic because everyone says to “cater” your resume to the role. But this actually helps you cater it to what you actually did.)

Here's the gist:

Use one bullet for each
- context: what kind of company you were at (size, stage, GTM)

- accountability / ownership: the KPIs you were responsible for + the surface area you owned

- team: who you managed, how the team changed, who you worked with

- execution + results: what you did and how it went (most resumes start here… which is why they fall flat)

Then you can go deeper with 3-4 bullets for the E/R part of the acronym.

Once you stack your resume in this order, it reads like a cohesive story - and it allows your future interviewers to ask much better questions. 

Curious if anyone else has tried this. It’s been working really well for the folks I’m helping.

ps - I just did a deep dive about this on substack + youtube: https://lnkd.in/edC7NWWB

Coach for heads of growth | PLG advisor | Former 2x growth lead (Wistia, Postscript) | Co-Founder Camp Solo | Host Delivering Value Pod 🎙️

I’m 39. Have 2 kiddos. And run two businesses from Massachusetts 👋

Before this, I spent 12 years growing B2B SaaS companies like Wistia, Postscript, and HubSpot.

Now, I'm growing my own stuff.

Delivering Value (my core business):
- 1:1 coaching for people who lead growth teams
- advising product-led companies on scaling systems
- podcast where growth leaders share their toughest career moments

Camp Solo (my second business):
- private community for ambitious solopreneurs
- members share wins, losses, and build together

Here’s what that looks like day to day 👇

5:45am - wake-up to screaming 17mo old
6-8 am - get everyone fed, dressed, and out the door
9-10 am - workout and shower
10–2 pm - coaching & advisory calls
2–5 pm - creative work and business ops
5:30 - 8 - dinner and family time

Organic content is my growth engine. I:

- share lessons from my 13 yrs in the tenches
- give insights from 85+ coaching clients
- build in public, even though my college friends think its cringy

Running solo looks polished from the outside, but I ride a roller coaster of emotions depending on the moment.

Still, I wouldn’t trade it.

That's a small tax to pay for the freedom of being an entrepreneur.

ps - if you're thinking of going solo, drop your questions below. Happy to share what I’ve learned so far.

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If you like to…

explain your job to everyone you work with (again and again)
constantly beg for resources (and get told “not this quarter”)
feel like you’re the only one prioritizing the business over personal agendas

…might I recommend a career in growth?

The great paradox of career growth: 
People who get promoted fastest tend to do less, not more.

- they're not volunteering for every new opportunity
- they're not working the most hours
- they're not the most responsive

They’re choosing the right opportunities. And making sure everyone knows WHY those choices matter.

I’ve seen this pattern again and again.

First as someone who climbed from IC to Head of Growth.
Now as a coach to dozens of growth leaders doing the same.

Promotions don’t go to the hardest workers doing the most units of work.
(at least not once you reach Director or VP level)

They go to the people who create the most impact. 

I recorded an 11-minute video breaking down the four habits that separate high performers from everyone else, including how to:

align perfectly with your boss
protect your focus
manage up like a pro
make your work visible (without playing politics)

watch it here: 
https://lnkd.in/evABPJ8T

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

I’ve made all of these mistakes as a former 2x head of growth:

- I created sweet dashboards nobody used.
- I kept weak experiments alive way too long.
- I over-engineered work that could’ve been quick/scrappy.
- I wasted time on projects when I should have pushed back instead.
- I scoped work to the resources I had (instead of advocating for the resources I really needed)

Each seemed small at the time. 

But over months and years, these little mistakes add up. Learning to spot (and fix) them was a turning point. 

Sometimes the most important lessons aren’t the latest tactics, channels, or frameworks.

What’s the small mistake you wish you had caught earlier?

Krisp

- Working cross functionally to develop an end-to-end product strategy from AI technology development to market positioning. 

- Closely collaborating with amazing teams in AI research, engineering, design, marketing and sales to deliver magical customer experiences, drive growth and maximize value.-

Senior Director of Product Management

- Built the product management & product design teams, hired & developed a team of 5 PMs & 5 product designers working on different parts of the product

- Developed a clear two-pronged product vision and strategy focusing on sales-led growth in b2b call centers and  PLG growth in b2c prosumer markets 

- Helped grow the company and the product from zero to $15M+ ARR and 5M+ MAU 

- Grew the Customer Support team to 10 reps covering 24/7 operations in the middle of pandemic, reduced the First Response time from several hours to 15 minutes

- Reported directly to the CEO & co-founder

Director of Product 

- As the first PM of a growing startup, led the development and release of the AI-based noise-cancellation app on Windows, Mac, Chrome, and iOS platforms. 

- Discovered the PMF and the key customer profile & validated the key hypotheses by participating in customer support, sales, customer engineering & discovery calls & mapping out the results

- Worked closely with GTM teams to establish the product in B2C and B2B segments, and played a key role in the team responsible for big enterprise deployments, including compliance, security, maintainability, and easy deployment at scale. 

- Started and led the Customer Support team.

Senior Product Manager

Hexens

Helped clarify the product strategy for a new product launch in the Web3 crypto security space

Ginosi Hospitality Management

- Built a team of 9 engineers and guided the technical, architectural and product decisions

- Set up meaningful Agile processes in two Scrum teams (Android and JavaScript) and increased development velocity

- Achieved 87% reduction of monthly costs of call center by designing and deploying our own in-house solution

- Increased the usage of the Company's internal mobile app for housekeeping and communication by 41% in one quarter

-> Initiated and led the creation of a number of mobile and web products from automated guest check-in solution to IoT products and contactless payments system which resulted in considerable cost reductions and increase of operating efficiency of the business

- Reported directly to the co-founder & CTO

Product Innovation Manager

European Youth Parliament

Developed, set up and maintained the IT infrastructure (servers, email accounts, cloud software and tools) of the organization

Took active part in the high-level strategic decision making process of the organization and consulted the Executive Board on the technology-related matters

Member of the Executive Board

Synopsys

Developed DDR2, DDR3, DDR4, LPDDR2, LPDDR3, LPDDR3M, LPDDR4 Memory PHY interface solutions,

Achieved 60% quicker characterization and verification flow through development and deployment of optimized automation methods. 

Created a pioneering toolset for the creation of a merged all-in-one logical library, which was a novelty at the time of creation and had significant positive impact on the operations and sales of our business unit. 

Developed characterization automation environment based on Perl, Tcl and bash scripts for DDR, SSTL, DDL, ITM, and DLL libraries

Maintained and supported library generation infrastructure, including the scripts, utilities and tools.

R&D Engineer I

Conducted of on-site and teleconference trainings for R&D Engineers on the courses of "Perl/Tcl Scripting", "Chip Design" and "Physical Design Automation"

Teaching Assistant

Participated to the development of Educational Design Kits and Interoperable Process Development Kits for SAED90nm and SAED32/28nm technologies

Developed a number of courses, presentations, laboratory guidelines and educational materials

Conducted trainings and workshops with university students and external customers about Perl and Tcl scripting, digital design automation, digital design toolflow and debugging of the problems.

Intern at Educational Department

Senior Director of Product at Krisp

I'm now leading the product at Krisp -  a unique AI-based voice productivity app. 

In the last 3 years 

- Built the product management & product design teams, hired & developed a team of 5 PMs & 5 product designers working on different parts of the product

- Developed a clear two-pronged product vision and strategy focusing on sales-led growth in b2b call centers and PLG growth in b2c prosumer markets 

- Helped grow the company and the product from zero to $15M+ ARR and 5M+ MAU 

- Grew the Customer Support team to 10 reps covering 24/7 operations in the middle of pandemic, reduced the First Response time from several hours to 15 minutes

- As the first PM of a growing startup, led the development and release of the AI-based noise-cancellation app on Windows, Mac, Chrome, and iOS platforms. 

- Discovered the PMF and the key customer profile & validated the key hypotheses by participating in customer support, sales, customer engineering & discovery calls & mapping out the results

- Worked closely with GTM teams to establish the product in B2C and B2B segments, and played a key role in the team responsible for big enterprise deployments, including compliance, security, maintainability, and easy deployment at scale. 

- Reported directly to the CEO & co-founder

- ... and jumped with a parachute from 4000 meters above the sea :)

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