Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Perfectly Good LLC

I help Brand Marketers and agency teams showcase their products in ways that feel thoughtful, genuine, and relevant.

I do this through tangible skills like: 
-Event Production
-Creative Strategy
-Photography

Plus intuitive skills like: 
-Prioritizing tasks 
-Hiring the best-fit vendors using my trusted network
-Asking the right questions 
-Delivering a plan that is aligned with the Brand vision.

When we work together, you can count on me for the below. Take what capabilities you need, leave the rest: 

Event Photography - I provide interactive, candid photos combined with polished product photos to create visual brand stories with multiple end uses such as sales decks, pitches, social, editorial, and advertising.

End to End Event Management - from ideation to execution, we’ll build a concept based on short-term/long-term goals and construct a detailed path to the finish line. 

Budgeting & Logistics - I’ll help cut prep time by understanding the real market costs of materials, services, and labor. Knowing where to look and who to ask is a big part of the battle.

Onsite Staff Training - If you are hiring brand contractors for your event, I’ll help facilitate day-of staff education, ensuring everyone onsite can answer questions about the brand intelligently and thoughtfully, promoting a well-rounded and memorable consumer experience. 

Expertise:

Beverage/CPG Activations 
Experiential Photography
Branded Experiences/Entertainment

Experiential Photographer / Producer

Danny Wimmer Presents

Brand Manager

Senior Account Manager

JuneShine

- Refresh existing systems by adding in more efficiency, collaboration, and strategy
- Ignite brand loyalty and maintain connection with supporters by remaining curious and open to creative collaborations
- Design concepts and execute build-outs/production/staffing for large-scale events in the alcohol space
- Source and secure partnerships in alignment with sponsorship strategy
- Recruit, hire, train, and lead a team of brand builders in the highest-volume market in the country
- Partner with marketing and sales teams on development and implementation of sponsorship assets across live events, social/digital promotions and retail tastings 
- Track all incoming sponsorship inquires weekly, discern which sponsorships align with brand goals
- Facilitate product seeding across a wide variety of influential businesses, partners, consumers, and ambassadors

Brand Manager / Event Producer

Salt Studios, NYC

- Build community with target audience through art, stories, trial, and brand education 
- Institute internal LinkedIn Learning tutorials to drive organic engagement between reps and prospects 
- Optimize sales-enablement and sales-marketing alignment strategy consistently week over week
- Spearhead development and execution of website re-build w/teams across 3 continents, increased web traffic by 80%
- Ideate, plan, and execute virtual and live events to generate awareness and leads

Director of Marketing

Instructrr Fitness

- Developed an email campaign plan that increased conversions by over 50% 
- Collaborated with design and community team to create & execute social media campaigns
- Ideated a process to demo our app to fitness creators/thought leaders that increased registrations 
   significantly and built brand equity over a very short time
- Assisted with lifestyle/fitness shoots to promote Instructrr

Marketing Manager

Oshi Health

- Responsible for crafting brand voice, feel, and creative on all major digital channels including FB, TW, IG, and LinkedIn.
- Develop messaging and growth plan for 9 Oshi Health ambassadors. 
- Execute creative strategy concerning new feature launches, B2B events, and all digital ads across FB, TW, and LinkedIn.
- Build reputable list of reliable vendors to utilize for large-scale activations and trade shows

Marketing Manager, Events Lead

Momentum Worldwide

- Drive awareness for globally-loved brands such as Hendrick’s Gin, Balvenie Single-Malt Scotch and Milagro Tequila.
- Plan, organize and execute 50+ events per year in Las Vegas and Colorado on behalf of both consumers and members of the trade.
- Host and connect William Grant & Sons executives and ambassadors to industry thought leaders.
- Optimize use of discretionary budget exceeding 100k annually for innovation launches, samplings, creative bar programming, and key account support.

Field Marketing Manager (Spirits) - William Grant & Sons

William Grant & Sons

Brand Ambassador

MKTG

Brand Ambassador/Photographer

Wynn Las Vegas

Resort Host

I’m fiercely passionate about building magic and wonder into the human experience.

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The Battle

Andrew Capland

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