Andrew Capland

Camp Solo

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Co-Founder

Delivering Value

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message!

I've supported clients from amazing companies like:
copy.ai
Notion
Sprout Social
Pendo
Lusha
Whimsical
Motion

Founder

Delivering Value Podcast

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success.

No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges.

Subscribe 👇

Podcast Host

Proof-of-Skill

Product-led Growth Advisor

Protocols

Navattic

Advisor

Happeo

Product-led growth advisor

Contingent

Advisor: product-led growth

Expel

Avrios

Product-led growth Advisor

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

I'm helping a bunch of people update their resumes. And I'm seeing a new format that’s working right now - it's different from the advice we've been told for years.

The old way was all about results:

- took [thing] from A --> B 
- increased conversion rate of [thing] Z%
- scaled to $XX,XXX MRR

Good stuff for sure.

But without the context of the business (size, stage, gtm model) the reader can't tell if those results are a single, triple, or a home run.

And the same title in growth can mean five different things depending the stuff above too. 

That is why strong candidates keep getting overlooked.

After working with several growth leaders on their job searches in 2025, I started testing a different way to structure their resumes.

What emerged from that experimentation became the CATER framework.

(ironic because everyone says to “cater” your resume to the role. But this actually helps you cater it to what you actually did.)

Here's the gist:

Use one bullet for each
- context: what kind of company you were at (size, stage, GTM)

- accountability / ownership: the KPIs you were responsible for + the surface area you owned

- team: who you managed, how the team changed, who you worked with

- execution + results: what you did and how it went (most resumes start here… which is why they fall flat)

Then you can go deeper with 3-4 bullets for the E/R part of the acronym.

Once you stack your resume in this order, it reads like a cohesive story - and it allows your future interviewers to ask much better questions. 

Curious if anyone else has tried this. It’s been working really well for the folks I’m helping.

ps - I just did a deep dive about this on substack + youtube: https://lnkd.in/edC7NWWB

Coach for heads of growth | PLG advisor | Former 2x growth lead (Wistia, Postscript) | Co-Founder Camp Solo | Host Delivering Value Pod 🎙️

I’m 39. Have 2 kiddos. And run two businesses from Massachusetts 👋

Before this, I spent 12 years growing B2B SaaS companies like Wistia, Postscript, and HubSpot.

Now, I'm growing my own stuff.

Delivering Value (my core business):
- 1:1 coaching for people who lead growth teams
- advising product-led companies on scaling systems
- podcast where growth leaders share their toughest career moments

Camp Solo (my second business):
- private community for ambitious solopreneurs
- members share wins, losses, and build together

Here’s what that looks like day to day 👇

5:45am - wake-up to screaming 17mo old
6-8 am - get everyone fed, dressed, and out the door
9-10 am - workout and shower
10–2 pm - coaching & advisory calls
2–5 pm - creative work and business ops
5:30 - 8 - dinner and family time

Organic content is my growth engine. I:

- share lessons from my 13 yrs in the tenches
- give insights from 85+ coaching clients
- build in public, even though my college friends think its cringy

Running solo looks polished from the outside, but I ride a roller coaster of emotions depending on the moment.

Still, I wouldn’t trade it.

That's a small tax to pay for the freedom of being an entrepreneur.

ps - if you're thinking of going solo, drop your questions below. Happy to share what I’ve learned so far.

No alternative text description for this image

If you like to…

explain your job to everyone you work with (again and again)
constantly beg for resources (and get told “not this quarter”)
feel like you’re the only one prioritizing the business over personal agendas

…might I recommend a career in growth?

The great paradox of career growth: 
People who get promoted fastest tend to do less, not more.

- they're not volunteering for every new opportunity
- they're not working the most hours
- they're not the most responsive

They’re choosing the right opportunities. And making sure everyone knows WHY those choices matter.

I’ve seen this pattern again and again.

First as someone who climbed from IC to Head of Growth.
Now as a coach to dozens of growth leaders doing the same.

Promotions don’t go to the hardest workers doing the most units of work.
(at least not once you reach Director or VP level)

They go to the people who create the most impact. 

I recorded an 11-minute video breaking down the four habits that separate high performers from everyone else, including how to:

align perfectly with your boss
protect your focus
manage up like a pro
make your work visible (without playing politics)

watch it here: 
https://lnkd.in/evABPJ8T

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

I’ve made all of these mistakes as a former 2x head of growth:

- I created sweet dashboards nobody used.
- I kept weak experiments alive way too long.
- I over-engineered work that could’ve been quick/scrappy.
- I wasted time on projects when I should have pushed back instead.
- I scoped work to the resources I had (instead of advocating for the resources I really needed)

Each seemed small at the time. 

But over months and years, these little mistakes add up. Learning to spot (and fix) them was a turning point. 

Sometimes the most important lessons aren’t the latest tactics, channels, or frameworks.

What’s the small mistake you wish you had caught earlier?

Mike Fiorillo

Temporal Technologies

Driving adoption, engagement, and retention of Temporal Cloud.

Staff Product Manager, Growth & Self-Service

variant

Helping startups optimize conversions to drive growth.

“Mike is an outstanding growth consultant." – VP Demand Gen, Apollo

"Mike has a keen sense of design thinking and growth principles." – VP Product, Swing Education

"One of the brightest people I know in the world of growth" – VP Growth, InVision

Learn More  → variant.agency

DuckDuckGo

• Worked on a variety of growth initiatives focused on virality, DuckDuckGo's #1 growth channel. 
• Launched viral growth experiments that increased organic sharing rate by more than 25%.
• Worked with CEO & leadership team to build a survey-based measurement framework for tracking viral growth improvements over time.

Senior Manager, Product Growth

InVision

As a founding member of InVision's growth team, I implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.

Launched personalized onboarding flows based on user personas and jobs to be done, leading to significant improvements in product adoption and retention.

Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.

Optimized in-app sharing experience, helping make virality one of InVision's top 3 user acquisition channels.

Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).

Sr. Product Manager, Growth

Optimized self serve and enterprise growth rate for the world's #1 cloud-based design collaboration and workflow platform.

Ran high-velocity experimentation program across marketing site and product, driving significant gains in user acquisition and enterprise lead flow/quality.

Head of Optimization

FreshBooks

Led CRO initiatives to drive conversion rates throughout marketing website and product.

Sr. Product Manager, Growth & Optimization

Adobe

Projects focused on customer analytics and developing a digital growth strategy targeting channel partners.

Digital Marketing Manager

Social media analytics consultant for CPG brands.

Social Media Marketing Manager

Pixelmaniacs

Built marketing websites for companies in the mining and financial services sectors.

Web Designer

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Growth PM at Temporal, focused on user activation and PLG. 10+ years experience in growth (prev DuckDuckGo, InVision, FreshBooks) and as a consultant (clients included Apollo, Spruce Health, Sauce Labs, Sudowrite, Preset, Shortcut and more).

Principal Consultant and Founder

Mike Fiorillo 🚀

Hot take: AI-moderated customer interviews are actually good.

Anthropic sent me an interview link to learn about my experience with Claude Code (plus a $50 gift card, so I figured why not). It was all done via AI 🤖

The AI asked me a series of questions about my experience, and actually  listened and asked smart follow-up questions along with way. 

The whole thing felt pretty conversational.

The problem this is solving is twofold:

1/ we don't do nearly enough user research. Why? Because it's hard and annoying. You need to schedule calls, show up on Zoom, and deal with no-shows, etc.

2/ you can get around that by sending surveys, but they lack the rich feedback you get from open-ended conversations.

The cool thing about AI-moderated interviews is you get the convenience of a survey with the richness of a user interview.

So my prediction is we're going to see a ton more companies doing user research. 

And when you combine that with the speed of AI driven development, products are just gonna keep getting better, faster.

Interesting time to be in tech.

You built the value. I make sure they see it.

taplio

The Battle

Andrew Capland

Mike Fiorillo 🚀

Followers

Posts

Engagements

Likes

Performance ScoreAndrew Capland's LinkedIn Performance

Performance ScoreMike Fiorillo 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andrew Capland

Mike Fiorillo 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Capland's LinkedIn Performance

Performance ScoreMike Fiorillo 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrew Capland's LinkedIn Performance