Andrew Capland

Camp Solo

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Co-Founder

Delivering Value

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message!

I've supported clients from amazing companies like:
copy.ai
Notion
Sprout Social
Pendo
Lusha
Whimsical
Motion

Founder

Delivering Value Podcast

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success.

No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges.

Subscribe 👇

Podcast Host

Proof-of-Skill

Product-led Growth Advisor

Protocols

Navattic

Advisor

Happeo

Product-led growth advisor

Contingent

Advisor: product-led growth

Expel

Avrios

Product-led growth Advisor

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

I'm helping a bunch of people update their resumes. And I'm seeing a new format that’s working right now - it's different from the advice we've been told for years.

The old way was all about results:

- took [thing] from A --> B 
- increased conversion rate of [thing] Z%
- scaled to $XX,XXX MRR

Good stuff for sure.

But without the context of the business (size, stage, gtm model) the reader can't tell if those results are a single, triple, or a home run.

And the same title in growth can mean five different things depending the stuff above too. 

That is why strong candidates keep getting overlooked.

After working with several growth leaders on their job searches in 2025, I started testing a different way to structure their resumes.

What emerged from that experimentation became the CATER framework.

(ironic because everyone says to “cater” your resume to the role. But this actually helps you cater it to what you actually did.)

Here's the gist:

Use one bullet for each
- context: what kind of company you were at (size, stage, GTM)

- accountability / ownership: the KPIs you were responsible for + the surface area you owned

- team: who you managed, how the team changed, who you worked with

- execution + results: what you did and how it went (most resumes start here… which is why they fall flat)

Then you can go deeper with 3-4 bullets for the E/R part of the acronym.

Once you stack your resume in this order, it reads like a cohesive story - and it allows your future interviewers to ask much better questions. 

Curious if anyone else has tried this. It’s been working really well for the folks I’m helping.

ps - I just did a deep dive about this on substack + youtube: https://lnkd.in/edC7NWWB

Coach for heads of growth | PLG advisor | Former 2x growth lead (Wistia, Postscript) | Co-Founder Camp Solo | Host Delivering Value Pod 🎙️

I’m 39. Have 2 kiddos. And run two businesses from Massachusetts 👋

Before this, I spent 12 years growing B2B SaaS companies like Wistia, Postscript, and HubSpot.

Now, I'm growing my own stuff.

Delivering Value (my core business):
- 1:1 coaching for people who lead growth teams
- advising product-led companies on scaling systems
- podcast where growth leaders share their toughest career moments

Camp Solo (my second business):
- private community for ambitious solopreneurs
- members share wins, losses, and build together

Here’s what that looks like day to day 👇

5:45am - wake-up to screaming 17mo old
6-8 am - get everyone fed, dressed, and out the door
9-10 am - workout and shower
10–2 pm - coaching & advisory calls
2–5 pm - creative work and business ops
5:30 - 8 - dinner and family time

Organic content is my growth engine. I:

- share lessons from my 13 yrs in the tenches
- give insights from 85+ coaching clients
- build in public, even though my college friends think its cringy

Running solo looks polished from the outside, but I ride a roller coaster of emotions depending on the moment.

Still, I wouldn’t trade it.

That's a small tax to pay for the freedom of being an entrepreneur.

ps - if you're thinking of going solo, drop your questions below. Happy to share what I’ve learned so far.

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If you like to…

explain your job to everyone you work with (again and again)
constantly beg for resources (and get told “not this quarter”)
feel like you’re the only one prioritizing the business over personal agendas

…might I recommend a career in growth?

The great paradox of career growth: 
People who get promoted fastest tend to do less, not more.

- they're not volunteering for every new opportunity
- they're not working the most hours
- they're not the most responsive

They’re choosing the right opportunities. And making sure everyone knows WHY those choices matter.

I’ve seen this pattern again and again.

First as someone who climbed from IC to Head of Growth.
Now as a coach to dozens of growth leaders doing the same.

Promotions don’t go to the hardest workers doing the most units of work.
(at least not once you reach Director or VP level)

They go to the people who create the most impact. 

I recorded an 11-minute video breaking down the four habits that separate high performers from everyone else, including how to:

align perfectly with your boss
protect your focus
manage up like a pro
make your work visible (without playing politics)

watch it here: 
https://lnkd.in/evABPJ8T

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

I’ve made all of these mistakes as a former 2x head of growth:

- I created sweet dashboards nobody used.
- I kept weak experiments alive way too long.
- I over-engineered work that could’ve been quick/scrappy.
- I wasted time on projects when I should have pushed back instead.
- I scoped work to the resources I had (instead of advocating for the resources I really needed)

Each seemed small at the time. 

But over months and years, these little mistakes add up. Learning to spot (and fix) them was a turning point. 

Sometimes the most important lessons aren’t the latest tactics, channels, or frameworks.

What’s the small mistake you wish you had caught earlier?

PayCompass

Marketing Director

Grand Welcome

In my recent role as a team leader, we achieved a remarkable 45% YOY growth in website leads, underpinned by effective digital campaigns that also increased brand recognition by 25% and revenue by 32%. This success was a result of a focused team effort and innovative strategy.

I spearheaded a unified marketing strategy across three business verticals, leveraging omnichannel campaigns. This approach resulted in a significant 35% increase in B2B leads YOY and a notable 20% rise in sales conversions from digital channels.

Additionally, I initiated tailored field marketing programs, collaborating with local businesses and conducting various promotional activities. These efforts led to a 22% increase in leads and a 26% growth in revenue.

Furthermore, I developed and executed a lifecycle email marketing strategy using Mailchimp and HubSpot, which enhanced customer engagement by 30% and retention by 20%, contributing to a 25% improvement in customer lifetime value.

These experiences have solidified my expertise in strategic marketing and team leadership, driving substantial business growth.

Sr. Director of Marketing

Hammer & Nails Grooming Shop for Guys

In my role, I successfully devised and implemented comprehensive B2B strategies, integrating branding, pre-sale marketing, PR, social media, field marketing, and influencer collaborations. These multifaceted efforts led to a notable 40% YOY increase in brand awareness and an impressive 50% YOY growth in B2B leads.

I also pioneered B2C lifecycle email marketing and CRM strategies for large-scale campaigns, handling over 10,000 leads with deep segmentation and personalization. This strategy included varied sequences such as New Member Welcome, Non-Member Welcome, and other targeted communications, significantly enhancing customer engagement, retention, and conversion rates, culminating in a 20% increase in customer lifetime value.

Another key achievement was boosting presale membership from 1,000 to 3,500, marking a 250% growth. This was achieved through integrated marketing initiatives that included sales team restructuring, SEO-focused digital campaigns, and targeted email marketing.

Additionally, I led the development and execution of a comprehensive content marketing strategy. This strategy focused on achieving key objectives like enhanced SEO, a robust social media strategy, educational blog content, and effective account-based marketing.

VP of Marketing

StorQuest Self Storage

In my leadership role, I guided a team of five marketing professionals, focusing on their career development through consistent mentoring and coaching. This approach fostered a highly positive team environment, reflected in a 100% employee satisfaction rating.

I managed the digital marketing strategies for 300 nationwide locations, employing a mix of SEO and PPC tactics and utilizing data analytics tools like Tableau. This strategic approach led to a significant 70% reduction in digital spend and a 20% increase in website conversion rates.

In the realm of field marketing, I initiated and led initiatives that included local business outreach, direct mailers, street marketing, and referral programs. These efforts were instrumental in increasing customer acquisition and retention, contributing to a 30% increase in brick-and-mortar revenue.

Additionally, I oversaw lifecycle email marketing campaigns for over 300 locations. By leveraging CRM segmentation and creating personalized content, we successfully increased customer retention by 25% and improved Net Promoter Scores (NPS) by 35%.

Haylie Pomroy Group 

In my role, I led marketing strategies for 10 distinct product lines, employing targeted omnichannel marketing campaigns and astute product positioning strategies. This comprehensive approach included defining target audiences, conducting competitive analysis, developing unique selling propositions, and refining messaging and branding. Additionally, my pricing strategy and adaptive feedback mechanisms contributed to a 30% increase in market penetration and a 20% YOY growth in revenue.

I also enhanced our email marketing efforts, boosting newsletter readership by 35%. This was achieved through a well-crafted lifecycle email marketing and CRM strategy, which included personalized content such as product reorder reminders, tailored recommendations, and promotions. This approach not only overcame engagement hurdles but also led to a remarkable 134% increase in sales per newsletter.

Further, I took charge of communications and reporting for over 10 CPG product launches. By leveraging diverse media channels, we successfully drove a 30% surge in sales and doubled the visibility of our products in highly competitive markets.

Sr. Marketing Manager

Buffini & Company- Real Estate Training, Coaching & Events

In my role, I optimized cost-per-click (CPC) and return on investment (ROI) for large-scale marketing campaigns. This involved adeptly managing and leveraging Marketo for tracking campaign progress, customizing ad listings for greater visibility, and crafting tailored emails to enhance user engagement. These strategic actions led to a substantial 30% increase in overall campaign effectiveness.

I also spearheaded the successful launch of Brian Buffini's Podcast. My innovative promotional strategies not only secured a coveted spot in Apple Podcasts' 'New and Noteworthy' section but also attracted over 100,000 listeners in the first month alone, a testament to the efficacy of the marketing approach.

Furthermore, I led the integration of organic SEO with pay-per-click (PPC) protocols for our large-scale marketing campaigns, which resulted in a 25% increase in site traffic over six months. This approach was instrumental in significantly boosting our online visibility and audience reach.

Additionally, I was at the forefront of developing and implementing an eCommerce strategy for a SaaS product and coaching program. By adopting an omnichannel approach, we were able to enhance our online presence and deepen B2B client engagement, resulting in a 30% increase in personalized marketing effectiveness.

Marketing Manager

Arizona Spa Girls

Leveraging innovative email and event campaigns, effectively positioned products and services throughout the state, bolstering brand presence and securing successful outcomes. Development of a dynamic content marketing strategy, featuring engaging blogs and social media with clear calls to action, significantly drove sales and boosted digital engagement.

Sr. Director of Marketing - I Help Companies Enter New Markets, Building Loyal Customers That Drive 7-Figure Growth

Visionary Marketing Leader

🖋️ From Aspirations to Achievement
Dreamt of being a writer, inspiring growth and development. Balanced full-time work with college, forging resilience and determination. Transitioned into marketing, driven by a passion for data-driven strategies and innovative campaigns.

📈 Professional Evolution
Grew expertise through continuous learning and feedback. Mastered data analysis and KPI creation, tackling complex marketing challenges. Achieved a 70% reduction in PPC spend through complex data analysis at StorQuest and led a notable influencer campaign with Tony Hawk.

💼 Career Highlights
8+ years of progressive marketing leadership in omnichannel marketing, CRM segmentation, and consumer strategy within both B2B and B2C environments.

Deep care in leading and coaching high-performance marketing teams that directly contribute to revenue growth while maintaining 100% team retention.

Track record of taking multiple business verticals and product lines to market with a core focus on increased lead flow (by 30% on average) and sales conversion, driving a 20% YOY revenue growth career average.

Well-versed in unifying marketing strategies using omnichannel marketing, lifecycle email marketing, and field marketing programs to drive customer retention, market presence, and increased sales.


🌐 Current Focus
Actively seeking a Head of Marketing role to leverage my extensive experience in leading transformative marketing strategies for business growth.

🌟 Mentorship and Leadership
Mentored marketing professionals, achieving a 100% satisfaction rating. Enhanced their career growth and skill development, fostering professional advancement.

🛠️ Skills and Expertise
Specialized in SEO, PPC, CRM segmentation, omnichannel, and email marketing. Proven track record in B2B and B2C marketing, adaptable across industries including self-storage, third-party management, multi-family, CPG, D2C, and B2B.

💡 Personal Philosophy and Distinctiveness
Adheres to the principle of "Always be kind." Known for a relentless pursuit of the perfect marketing mix, underpinned by data-driven decision-making.

🎓 Educational Background
Bachelor’s in Business, minor in Marketing, University of Phoenix. Enhanced by leadership courses and Crucial Conversations Training.

🎯 Career Goals and Invitation
Aiming for a Head of Marketing role to make a significant, long-term impact. Open to opportunities and connections. Inbox me to explore collaborative growth!

Emily McMahon

If you failed. I'm proud of you. 


Because most people don't even try. 

Keep going 👏

Director of Marketing | Driving Innovation and Growth in #FinTech | Building Customer Loyalty in Emerging Markets

Guys, I'm not a fan of being tagged in "follow" campaigns.  



We're losing the plot.  It's not about the number of followers you have. It's about your impact. 

Focus on creating impactful content that earns you followers organically. 
Focus on being authentic and your people will find you. 
Focus on teaching and your students will appear. 
Focus on supporting and building community. 

For me, the goal as never been growing my following. What is a big following worth without real, positive impact? Nothing.

The goal has always been community and connection.

I've been HIGH effort my whole life. 



This Halloween I went low effort and I've never been happier. 

Why? Because nobody cares as much about you as you care about you. 

Low effort it where it's at.

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Emily McMahon

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The Battle

Andrew Capland

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