Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Sr. Director of Marketing - I Help Companies Enter New Markets, Building Loyal Customers That Drive 7-Figure Growth

Visionary Marketing Leader

🖋️ From Aspirations to Achievement
Dreamt of being a writer, inspiring growth and development. Balanced full-time work with college, forging resilience and determination. Transitioned into marketing, driven by a passion for data-driven strategies and innovative campaigns.

📈 Professional Evolution
Grew expertise through continuous learning and feedback. Mastered data analysis and KPI creation, tackling complex marketing challenges. Achieved a 70% reduction in PPC spend through complex data analysis at StorQuest and led a notable influencer campaign with Tony Hawk.

💼 Career Highlights
8+ years of progressive marketing leadership in omnichannel marketing, CRM segmentation, and consumer strategy within both B2B and B2C environments.

Deep care in leading and coaching high-performance marketing teams that directly contribute to revenue growth while maintaining 100% team retention.

Track record of taking multiple business verticals and product lines to market with a core focus on increased lead flow (by 30% on average) and sales conversion, driving a 20% YOY revenue growth career average.

Well-versed in unifying marketing strategies using omnichannel marketing, lifecycle email marketing, and field marketing programs to drive customer retention, market presence, and increased sales.

Emily McMahon

Marketing executives aren’t losing sleep because they forgot to schedule a post.


They’re losing sleep because the job has quietly turned into: growth + trust + tech + finance + therapy (with a side of “can you do it by Friday?”).

Here are the top 5 things keeping marketing execs up at night, based on recent industry research and surveys:

1) “Do more with less” budgets + higher expectations: Budgets are tight (or flat), but the pressure for efficient growth is loud. 

2) Proving ROI when measurement feels…blurry: Attribution is messy, channels are fragmented, and confidence in measurement is shaky, yet everyone wants a clean, CFO-friendly story. 

3) AI: opportunity, arms race, and “show me the ROI”: Leaders are being asked to invest in AI and prove it’s working, fast...while the role of AI in marketing itself is changing under their feet. 

4) Privacy + the decline of easy third-party targeting: More regulation, more consent, fewer free data shortcuts. First-party data is the new oxygen. 

5) Customers want personalization and authenticity (and they can smell “meh” from space):  Expectations keep rising. Better experiences, more relevance, and more trust without crossing the "Big Brother" line.  

The modern marketing leader is basically building a plane mid-flight while someone in the back yells, “Can we add a sunroof?” 😅

If you’re leading marketing for your company right now, I’m curious: Which one is your 2:00am thought spiral? (Bonus points if you name it like a horror movie.)

Director of Marketing | Driving Innovation and Growth in #FinTech | Building Agent Loyalty Through #AgentFirst

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Andrew Capland

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The Battle

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Engagements

Likes

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