Andrew Capland

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

I help heads of growth have more influence and impact with 1:1 coaching -  and I help early-stage SaaS teams scale as a product-led growth advisor.

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Founder

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

Chief Churn Crusher 🦄 | 3x CS award winner | Customer Retention Research, Strategy & Education. Happy Customers = Happy Business. 🥳

For seven years, I've watched founders chase new members while their best ones slip out the back door.

The math is brutal: you're working twice as hard to stand still.

Here's what nobody tells you: 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐢𝐬𝐧'𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐮𝐝𝐠𝐞𝐭—𝐢𝐭'𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩.

I help online membership business owners plug the leaks that are quietly draining their growth. My clients typically reduce churn by up to 20% in 8 weeks using the 𝐇𝐢𝐝𝐝𝐞𝐧 𝐑𝐢𝐜𝐡𝐞𝐬 𝐒𝐲𝐬𝐭𝐞𝐦—a framework that turns the members you already have into predictable, compounding revenue.

Three things happen when you stop the bleeding:
💰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐬 (without adding more members)
⏰ 𝐓𝐢𝐦𝐞 𝐜𝐨𝐦𝐞𝐬 𝐛𝐚𝐜𝐤 (because you're not constantly replacing people)
🤝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐬𝐭𝐢𝐜𝐤 (members become advocates)

My secret weapon? Fourteen years as a Research Coordinator at a public health institute, where I learned that retention isn't about tactics—it's about listening first, then designing solutions people actually want to stay for.

If you're tired of running on the new-member hamster wheel while revenue stays flat, let's talk.

I specialize in finding the money you've already earned but haven't kept yet.
𝐏.𝐒.  I also wrote a book about this. It's called 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐑𝐢𝐜𝐡𝐞𝐬, and yes, the title is a bit on-the-nose. But so are leaky buckets.

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The Battle

Andrew Capland

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