Andrew Capland

Camp Solo

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Co-Founder

Delivering Value

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message!

I've supported clients from amazing companies like:
copy.ai
Notion
Sprout Social
Pendo
Lusha
Whimsical
Motion

Founder

Delivering Value Podcast

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success.

No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges.

Subscribe 👇

Podcast Host

Proof-of-Skill

Product-led Growth Advisor

Protocols

Navattic

Advisor

Happeo

Product-led growth advisor

Contingent

Advisor: product-led growth

Expel

Avrios

Product-led growth Advisor

Coach for heads of growth | PLG advisor | former growth @ Postscript, Wistia, HubSpot

After coaching more than 50 clients, it's become clear... Most Growth Teams face the same struggles:

You’re not always sure which lever to pull to drive meaningful impact.

You don’t have a repeatable operating system, so there's no structured process for prioritizing experiments, aligning across teams, or scaling execution

You're spending too much time convincing instead of executing. You're constantly selling ideas internally, securing resources, and fighting for buy-in.

Your role feels misunderstood because your boss has never done your job, and leadership sees the numbers but doesn’t always recognize the full impact of growth.

You’re ready for the next level but don’t have a clear roadmap to get there.

I'm Andrew

I’m the former growth lead at two high-volume PLG businesses: Director of Growth at Wistia, and Head of Growth at Postscript.

I’ve been where you are.

I’ve built and scaled growth teams from scratch, run hundreds of experiments, and made every mistake in the book. I know what "good" looks like, and I know how overwhelming it can feel without mentorship from someone who's done your job.

Now, I take everything I've learned to help other growth leaders increase their impact and influence.

☎️ Book a call to work with me ☎️
https://deliveringvalue.co/get-started

Delivering Value offers coaching & advising for product-led growth teams.

Because scaling a product-led business is hard. It's a really effective go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience. 

That means you spend a lot of time and money making mistakes trying to figure it out. Or, you feel overwhelmed by all the content out there, trying to teach yourself.

That’s were the idea of Delivering Value was born. To help early-stage tech companies save time by avoiding common mistakes, learn proven frameworks & methods instead of trying to figure it out themselves, & ultimately grow faster.

Services include:
* 1:1 coaching for heads of growth
* PLG advising for SaaS teams
* Digital products for the growth community

I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $8-$10 million in ARR), not tech unicorns. If that sounds like you, send me a message!

I'm helping a bunch of people update their resumes. And I'm seeing a new format that’s working right now - it's different from the advice we've been told for years.

The old way was all about results:

- took [thing] from A --> B 
- increased conversion rate of [thing] Z%
- scaled to $XX,XXX MRR

Good stuff for sure.

But without the context of the business (size, stage, gtm model) the reader can't tell if those results are a single, triple, or a home run.

And the same title in growth can mean five different things depending the stuff above too. 

That is why strong candidates keep getting overlooked.

After working with several growth leaders on their job searches in 2025, I started testing a different way to structure their resumes.

What emerged from that experimentation became the CATER framework.

(ironic because everyone says to “cater” your resume to the role. But this actually helps you cater it to what you actually did.)

Here's the gist:

Use one bullet for each
- context: what kind of company you were at (size, stage, GTM)

- accountability / ownership: the KPIs you were responsible for + the surface area you owned

- team: who you managed, how the team changed, who you worked with

- execution + results: what you did and how it went (most resumes start here… which is why they fall flat)

Then you can go deeper with 3-4 bullets for the E/R part of the acronym.

Once you stack your resume in this order, it reads like a cohesive story - and it allows your future interviewers to ask much better questions. 

Curious if anyone else has tried this. It’s been working really well for the folks I’m helping.

ps - I just did a deep dive about this on substack + youtube: https://lnkd.in/edC7NWWB

Coach for heads of growth | PLG advisor | Former 2x growth lead (Wistia, Postscript) | Co-Founder Camp Solo | Host Delivering Value Pod 🎙️

I’m 39. Have 2 kiddos. And run two businesses from Massachusetts 👋

Before this, I spent 12 years growing B2B SaaS companies like Wistia, Postscript, and HubSpot.

Now, I'm growing my own stuff.

Delivering Value (my core business):
- 1:1 coaching for people who lead growth teams
- advising product-led companies on scaling systems
- podcast where growth leaders share their toughest career moments

Camp Solo (my second business):
- private community for ambitious solopreneurs
- members share wins, losses, and build together

Here’s what that looks like day to day 👇

5:45am - wake-up to screaming 17mo old
6-8 am - get everyone fed, dressed, and out the door
9-10 am - workout and shower
10–2 pm - coaching & advisory calls
2–5 pm - creative work and business ops
5:30 - 8 - dinner and family time

Organic content is my growth engine. I:

- share lessons from my 13 yrs in the tenches
- give insights from 85+ coaching clients
- build in public, even though my college friends think its cringy

Running solo looks polished from the outside, but I ride a roller coaster of emotions depending on the moment.

Still, I wouldn’t trade it.

That's a small tax to pay for the freedom of being an entrepreneur.

ps - if you're thinking of going solo, drop your questions below. Happy to share what I’ve learned so far.

No alternative text description for this image

If you like to…

explain your job to everyone you work with (again and again)
constantly beg for resources (and get told “not this quarter”)
feel like you’re the only one prioritizing the business over personal agendas

…might I recommend a career in growth?

The great paradox of career growth: 
People who get promoted fastest tend to do less, not more.

- they're not volunteering for every new opportunity
- they're not working the most hours
- they're not the most responsive

They’re choosing the right opportunities. And making sure everyone knows WHY those choices matter.

I’ve seen this pattern again and again.

First as someone who climbed from IC to Head of Growth.
Now as a coach to dozens of growth leaders doing the same.

Promotions don’t go to the hardest workers doing the most units of work.
(at least not once you reach Director or VP level)

They go to the people who create the most impact. 

I recorded an 11-minute video breaking down the four habits that separate high performers from everyone else, including how to:

align perfectly with your boss
protect your focus
manage up like a pro
make your work visible (without playing politics)

watch it here: 
https://lnkd.in/evABPJ8T

Signup page: your trial expires in 14 days
In-app banner: your trial expires in 14 days
Welcome email: your trial expires in 14 days
The SDR: “you have 14 days to enjoy your trial”

Someone, writing into support:

“Hey, how long is the trial?”

I’ve made all of these mistakes as a former 2x head of growth:

- I created sweet dashboards nobody used.
- I kept weak experiments alive way too long.
- I over-engineered work that could’ve been quick/scrappy.
- I wasted time on projects when I should have pushed back instead.
- I scoped work to the resources I had (instead of advocating for the resources I really needed)

Each seemed small at the time. 

But over months and years, these little mistakes add up. Learning to spot (and fix) them was a turning point. 

Sometimes the most important lessons aren’t the latest tactics, channels, or frameworks.

What’s the small mistake you wish you had caught earlier?

AI Personalized Video

Growth with Alex

Responsible for successfully planning and implementing Product led sales, Demand generation, ABM and growth marketing strategy of +100 brands across 4 continents, as well as their brand position and GTM.

Generated +$25M in pipeline and +$150M in forecasted revenue.

Fractional CMO/Head of Growth 🚀

ProductLed

Product Lead Advisor

Cyberday

GTM / Growth / PLS Advisor

INSCYD

Product Lead / PLS Advisor

Closum

The Growth Syndicate

Member

RevGenius

RevGenius is a group of +35.000 revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Brand Ambassador

SDR Leaders of EMEA

SDR Leaders of EMEA is an invite only community whose goal is to make SDR Leaders in EMEA the best in the world

CMO Alliance

Founder @Vidsell.ai | GTM Advisor - Pre Seed > Series A | +12y exp | SaaS B2B | PLS

Hi there! 🙌

I'm a seasoned marketer with over a decade of experience in digital and growth marketing strategies. My journey has been all about creating data-driven campaigns and designing well-structured products that drive rapid sales in fast-paced environments. I've worked across various business segments and regions, from North America and Europe to Latin America and Africa, for everything from early-stage startups to industry leaders. 
My efforts have led to over $20 million in attributable revenue, thanks to my knack for effective Go-to-Market (GTM) strategies.

I've also taken on fractional work like Head of Growth and GTM Advisor for various early-stage startups, and I'm proud of building up Vidsell, my own SaaS company in the Video Selling space. 

In summary, throughout my professional career, I have developed skills in the following areas: Go-to-Market, Growth Hacking, Digital Marketing, Online Advertising / Media Buying, Strategic Planning, Social Media Marketing, Project Management, Business Development, Communication Process, Inbound Marketing, Marketing Management & Strategy, Webdesign & Development. 

If you want to stay in contact add me to your LinkedIn network or send a direct email:
hello@growthwithalex.com

Alexandre Contador

After months of building, testing, breaking, and rebuilding, Vidsell is officially live.

What started as a simple idea—“How to differentiate yourself in the masses of cold emailing?”—is now a full platform built for modern B2B outreach.

With Vidsell - AI Personalized Video, anyone can:

🎥 Create personalized videos in seconds
🗣️ Clone their own voice for realistic narration - just say "Barcelona"
💬 Add dynamic CTAs, forms, and surveys
⚙️ Connect with 80+ sales and marketing tools
📈 Track engagement across every touchpoint

We built Vidsell for the people who send the most messages and get the fewest replies: BDRs, founders, marketers, and growth teams who know that human connection still wins.

This is only the beginning. Over the next weeks, we’ll be rolling out:

- Dynamic background with LinkedIn + Merge backgrounds
- Chrome extension 2.0 
- And APIs for multiple integrations

To everyone who helped us test, give feedback, and believe in the vision — thank you.

You’re part of the reason Vidsell exists.

Now, it’s time to sell differently.

👉 Try it free: https://lnkd.in/eX7ccfwW

#Vidsell #AI #SalesTech #VideoOutreach #B2B

When I first went all-in on outbound and sales, I knew it was risky.

But what made it harder wasn’t rejection; it was not knowing what I didn’t know. Frameworks, messaging angles, data tactics... it all felt like trying to solve a Rubik’s Cube in the dark.

So if outbound/sales is part of your 2025 plan, do yourself a favor and learn from these A-listers 👇

→ Kevin "KD" Dorsey from 
→ Giulio Segantini from Underdog Sales
→ Nadja Komnenic from HeyReach.io
→ Michel Lieben 🧠 from ColdIQ
→ Alan Ruchtein from Alan Ruchtein
→ 🦾Eric Nowoslawski from Growth Engine X
→ Matt Lakajev from Seven Figure Creators
→ Alex Vacca 🧠🛠️ from ColdIQ
→ Michael Lovegrove from Snowballn'
→ 👨‍🍳 Elric Legloire from Outbound Kitchen
→ Yurii Veremchuk from Swipely
→ Felix Frank ⚙️ from StackOptimise ⚙️

Who else should be on this list? Tag them below 👇

–––––––––––––
I’m Alexandre Contador, building Vidsell - AI Personalized Video — the AI tool that makes personalized video outreach actually scalable (without losing your sanity).

Drop a ☕️ in the comments if you want to swap outbound ideas or talk video personalization.

#Vidsell #B2BSales #Outbound #ColdEmail

I've been in a bunch of demos for different outreach tools, but I can say the following ones are for sure some of the top companies to work with 👇

Sales Outreach (multi-channel) 
1) GetSales.io
2) lemlist
3) #LaGrowthMachine Brice Maurln
4) Instantly.ai 
5) Strama
6) Smartlead
7) ReachBoost.io

CRMs
8) HubSpot
9) #Pipedrive
10) Breakcold
11) #Attio
12) Surfe

Enrichment 
13) Clay
14) Dropcontact
15) FullEnrich
16) Prospeo.io 
17) Lusha
18) BetterContact
19) Icypeas
20) Findymail

Buying signals/web visitor identification/social listening
21) Trigify.io 
22) RB2B
23) Buska 🔍
24) Snitcher
25) #Leadfeeder
26) Warmly,
27) #Dreamdata
28) Vector 👻

Automation
29) Make
30) #n8n
31) Relevance AI
32) #Zapier
33) Distribute
34) PhantomBuster

Infrastructure: email, LinkedIn
35) Premium Inboxes
36) InboxKit
37) Folderly
38) Mailforge - Cold Email Infrastructure 📈
39) #Icemail 
40) Zapmail.ai
41) Mirror Profiles
42) Infraforge

AI Sales tools 
43) Vidsell - AI Personalized Video
44) AiSDR
45) Tamtam
46) Regie.ai 
47) Relay.app

Content
48) Hypefury
49) AirOps
50) Taplio

Intelligence
52) Gong
53) Cognism
54) Persana AI
55) Common Room
56) UserGems 💎
57) Clodura

Which tool would you add to this list?👇

–––––––––––––
I’m Alexandre Contador, building Vidsell - AI Personalized Video — the AI tool that makes personalized video outreach actually scalable (without losing your sanity).

Drop a ☕️ in the comments if you want to swap outbound ideas or talk video personalization.

#Vidsell #B2BSales #Outbound #ColdEmail

Ever thought of recording hundreds of fully personalized Loom-style videos in minutes?

And adding forms, calendars, surveys, CTAs, or even dynamic variables on the landing page…
while keeping it super light, fast, and tailored for each prospect?

That’s exactly what Vidsell - AI Personalized Video was built for.

Here’s how it works:

1️⃣ Record your video (choose dynamic background)
2️⃣ Sync your contact list and auto-generate 1:1 versions for each prospect
3️⃣ Customize the landing page with variables, brand kit colors, forms, calendars, and more
4️⃣ Share through your CRM, LinkedIn, email, or outbound tools like GetSales.io, lemlist, Instantly.ai, etc.

💡 Pro tip: If you offer gated content, embed your form directly on the page while showcasing your video.

Zero friction. Better conversions.

And yes:
You can generate unlimited dynamic backgrounds from URLs.
Think: company websites, LinkedIn profiles, Meta Ads Library pages, product dashboards…

What users are doing with dynamic backgrounds:

👉 B2B SaaS teams: Hyper-personalized demos where the background shows the prospect’s website or product.

👉 Outbound agencies: Scaling 200–500 personalized videos/day without breaking the team.

👉 Outreach specialists: Replacing cold emails with video pages that feel made-for-you.

👉 Solopreneurs & consultants: Using personal videos with forms and calendars to book meetings directly.

👉 Recruiters: Personalized outreach with the candidate’s portfolio or LinkedIn as the background.

👉 Marketing teams: Warm intros, launches, feature announcements, nurture flows.

Outreach used to be about what you say.
Now it’s also about what they see.

That’s where video is going — and we’re building it now.

Want to test it? Just sign up in the link below ⬇️

⸻
I’m Alex, founder of Vidsell - AI Personalized Video.

Drop a ☕️ emoji in the chat if you want to catch up on all things Outbound/GTM.

#Vidsell #Outbound

Just wrapped up an incredible week at Web Summit 🚀

Between the endless networking events (maybe a few too many), it was amazing to finally meet so many familiar faces from my LinkedIn feed, Demand Gen pros, GTM experts, and Outbound masterminds who keep raising the bar every day. 

A special shoutout to Nico Petr, Michelle Emiliia, Shafik N. Bahou, Paula Gina, and many more :)

Also great connecting with the Closum team who’s absolutely crushing omnichannel engagement and automation for B2C. If you’re curious about what they’re building, have a chat with Tiago Silva and João Silva

How was Web Summit for you? Always up for a post-event debrief or to brainstorm ideas for your 2026 GTM attack plan. Drop a DM or share your thoughts below!

November is here — your last real chance to load your calendar before the inevitable December slowdown.

But instead of “just doing more,” here are 3 video-led outbound playbooks to stack meetings for January and stop fighting for scraps in Q4.

1) Reactivate old leads (6+ months untouched)

Go through deals/leads you haven’t touched since spring or earlier.
These are people who already showed intent but never moved forward.

Send a 20–30s personalized Vidsell video:

“Hey Ana — noticed we haven’t reconnected since earlier this year. If January is a better window to explore this, want to lock a quick touchpoint before year-end to discuss {company_painpoint}?”

This turns cold → warm instantly.

2) Turn old no-shows and ‘not now’ leads into Jan meetings

Record a hyper-personalized Loom-style video (or batch-produce 1000s with Vidsell - AI Personalized Video in less than 5 minutes):

“Hey Mark — when we last spoke, timing wasn’t ideal. Totally get it. If January is when things open up again, happy to lock a 10-minute chat now so it’s on your radar before the chaos hits.”

Add 1 useful insight, template, or short screen recording.
Value > pitch.

3) Secure the meetings you already have booked

Don’t let Q4 leads slip.
Send a short video to confirm the meeting:

“Excited for our sync next week — here’s a 30s video on what I prepared based on your goals.”

Loop your AE (or founder/marketer) into the thread — they add context, credibility, and make your prospect feel prioritized.

Vidsell - AI Personalized Video is capable of generating your video and landing page fully dynamic with 8+ personalized variations (AI, Dynamic backgrounds, and dynamic variables) in minutes! 

If you want support implementing this:
👉 I opened 3 free December slots for 1:1 30min Acquisition Consultancy (first-come, first-served).
👉 Special promo code for anyone wanting to use video at scale with Vidsell.

Let’s fill January, not fight Q4.
Go get ’em. 🚀

#sdr #sales #outbound #prospecting #vidsell

At #websummit 2025! Anyone there? Put your 🙌 on the comments below and let’s chat 🚀

Day 2 of #websummit 🙌

Vidsell - AI Personalized Video is going strong on pitches 💪 

Are you there? Let’s chat

Back from holidays and immediately spotted a huge missed opportunity in B2B video sales...

I just received a video avatar link (Google Drive) in an email, but the landing page had zero tracking, no calendar integration, and no immediate call-to-action to book a meeting.

Why is this a costly mistake?

👉 Lost Attention: You can't guarantee your prospect sees the video and replies right away. The second they navigate away, you lose their attention and your momentum.
👉 No Attribution: Without tracking, you have no idea if the video drove the engagement or if it was worth the effort.

Of course, I immediately pitched Vidsell - AI Personalized Video.

If you're sharing video content, it must be on a platform that turns a view into a conversion. It's a no-brainer: Every video touchpoint needs sales elements and proper attribution.

With Vidsell, it's possible to transform any hosted video into a sales engine. You can embed:

✅ Calendars for instant bookings.
✅ Forms for lead capture.
✅ Even contract proposals for on-the-spot signing (Yes, I discovered that powerful feature today!)

Stop sending passive video links that don't convert. Start sending a Video Sales Page with the tools to close the deal.

Curious about upgrading your video distribution from a static link to an active sales asset? DM me to see Vidsell in action!

#Vidsell #VideoSales #SalesEnablement

Black Friday is officially live at Vidsell — and we’re dropping something big for every outbound rep, founder, and marketer out there.

🎁 50% OFF all Vidsell plans
Valid until December 7 only.

If you’ve been waiting to upgrade your outbound, video prospecting, or personalized landing pages… this is the moment.

Use code VIDSELLBF6MON50 at checkout.

Holiday gifts came early this year.

So happy to have this out! Have you tried it out? 🙌

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