Webfitters

Account Executive

eHome By Design

Chief Sales & Marketing Officer

Shopper Approved

Vice President of Sales

Director of Sales

IOD Incorporated

Director of Operations

Project Manager

STAT Imaging Solutions, LLC

US Army

Infantry Captain

Big Ideas! Big Results! - What do your customers see when they look for you online?

Big Ideas! Big Results!

As a business owner in today's digital age, the online presence of your company is more important than ever before. Your customers and clients are likely searching for you online before they even step foot in your store or office. That's why it's critical to put thought into how you want to represent your business across all online platforms - especially the central hub, your website.

In order to stand out and gain clients most effectively online, you need an easy to use and informative website that helps customers take action.

Andrew's mission is to help business owners refine their personal and company presence online to maximize visibility, establish authority in their industry, and attract the right leads. Andrew and Webfitters can assist with website design, content creation, relationship building, and overall marketing guidance tailored specifically to your needs.

Andrew Bressers

At Shopper Approved we create the most effective and innovative online tools to help you establish the highest level of online visibility and trust in the shortest amount of time, ultimately setting your brand apart as a trusted brand to maximize your traffic, conversions, and customer retention. 
__________

As the CMO of Shopper Approved, I am responsible for creating new products, market opportunities, brand exposure and traffic.

We utilize cutting-edge tools and strategies to deliver the most effective online products for creating and optimizing UGC, customer ratings and reviews, Q&A, organic traffic, conversion, and website security tools.

Utilizing my 30 years of experience in marketing, advertising, and PR leadership, I direct comprehensive strategies centered on the importance of building trust for company and client success.  

Driving innovation and customer-centricity, I provide executive leadership to facilitate the guiding principles of Trust Brands — offering effective products that deliver on their promise, at the lowest possible price, and backing them with amazing customer service and support. 

★ Powering The Trust Behind Your Brand

Chief Marketing Officer Shopper Approved  

Forbes Communications Council

As a member of the Forbes Communications Council, I contribute articles, resources, coaching and information on Branding and Marketing Communications to the various Forbes channels, communities and events.

Writer, Coach

Blue Chip Group

The Blue Chip Group (BCG) is a thriving leader in the dry foods industry offering a wide range of entrees, snacks and beverages with such well-known brands as Augason Farms and Emergency Essentials. 
__________

Joining the executive leadership team at Blue Chip Group in 2017, I developed and led strategy across Marketing and Sales, bringing cohesiveness and integrating the value of trust to the company’s multi-channel marketing and advertising efforts. 

Bringing a strong record of results, I created a strategic content market strategy, identifying opportunities in product design, communication channels, messaging and value creation — facilitating the achievement of business development and revenue growth goals. 

Representative Highlights:

»  Led targeted digital marketing initiatives — increasing web conversion rate by 38% and AOV by 22%

» Provided innovative leadership in industry practices — creating and trademarking the industry’s first product performance standards (The Quality Survival Standards or QSS)

» Executed effective marketing and advertising efforts across BCG’s product line — improving product messaging of key value propositions

Vice President of Marketing and Sales » Strategy | Brand Reputation Management | Team Leadership  

Byrider

Byrider is America’s largest buy here pay here dealership network and has sold more than 1.2 million cars at more than 160 locations across the country. 
__________

As the Chief Marketing Officer and Ad Board President of Byrider, I led extensive, diverse initiatives in support of the achievement of company goals. Directing Brand Strategy, Creative, Budgeting, Reputation Management, and the Marketing Department, I drove results across KPIs for the nation’s largest used car franchise.

With a focus on digital marketing and cohesive, consistent branding, I directed strategic efforts that included but was not limited to the areas of reputation management, customer reviews, website optimization & SEO, as well as the creation of a mobile payment app and responsive payment website. 

Marketing and Branding initiatives were data-driven, backed by the execution of extensive market research, PRIZM cluster segmentation, media analysis, buying motivations, zip code analysis, and the creation of buyer personas.

Representative Highlights:

» Drove results across KPIs — including an increase in web traffic by 47%, online leads by 38%, and an increase in landing page conversion by 22%

» Led cost controls across spending and auditing — amounting to $900K plus escrow balance equal to 23% of our available advertising budget

» Created an effective reputation management program which added thousands of reviews and increased the average star rating significantly within 4 months

Chief Marketing Officer, Ad Board President, Executive Leadership Team » Digital Marketing

School Improvement Network

School Improvement Network was acquired by Frontline Education in July 2018. Frontline Education, the leading provider of school administration software, offers solutions for human capital management, business operations, and special education management to more than 12,000 educational organizations across the country.
__________

During my tenure as Vice President of Marketing, I drove record growth and profitability for 5 consecutive years, increasing net profit 614% and helping to expand this SaaS company from $12M ARR to $53M ARR.

Leading the creation and management of the Integrated Marketing Communications (IMC) Department was a core effort in our company growth. Areas of focus for IMC include Branding, Lead Generation, Advertising, Marketing, Media Planning, & Buying, Pres Relations, Press Releases, SEO, SEM, Social Media, Data Analytics, and other related marketing needs.

Additional Representative Highlights:

» Delivered effective initiatives across KPIs — increasing online lead conversion ratio from 75/1 to 30/1, and organic keyword rankings (SEO) from pages 3-5 to page 1 and site quality grade from 30 to 95; increasing web traffic by 955% and sales leads by 924% on same cost per lead; increasing social media and PR interactions and impressions by over 10x

» Key team member in the conceptualizing, design and implementation of  business performance software and optimization models and processes 

» Created, launched and managed several new brands

Vice President of Marketing, Executive Management Team » Business Development | Profit Building

Utah Jazz

Director of the ad agency for the Utah Jazz, over 30 automotive dealerships, 9 movie theater complexes, FANZZ Sports Apparel and more:
•	Set 26 records for growth in revenues, profits and business development in 3 years
•	Managed P&L and all operations for ad agency with $12M in annual sales 
•	Responsible for strategy, creative, business development, client relations, asset management, recruiting, training, and production. Lead team of 20 and reported to CEO. Clients: Sports, entertainment, automotive, real estate developers, higher-ed, and more.

VP of Advertising & Digital Media, Utah Jazz, and Managing Director of LHM/Saxton Horne Advertising 

Dunning Group

Created and managed a full-service automotive and RV marketing firm, including advertising, direct response, CSI, survey and retention/referral programs. 
•	Increased client media exposure 79% on same budget. Increased unit sales 54%/1,296 units and $23.3M 
•	Directed brand development, marketing, advertising, media planning and buying, public relations and trade shows
•	Managed general operations, P&L, business development, marketing, and accounts. Reported to CEO 
•	800 plus clients throughout the U.S. and Canada.

Vice President of Marketing

Sprague Fanady Marketing and Advertising

Created and managed a boutique ad agency serving Hyundai Motor America, J.D. Power and Associates, car dealerships and auto malls from coast to coast and the Dunning Group:
•	Increased client annual gross sales 25%/960 units and $21.1M, while reducing advertising expenses $2.4M 
•	Managed all agency operations and creative, P&L, account management, acquisition and media
•	Columnist for automotive trade magazines (franchise and independent). Automotive subject matter expert for the Los Angeles Times

Managing Partner

Auto Source Marketing

Automotive marketing and consulting 
Created new revenue streams and increased gross sales over 300%. Directed and executed all marketing, PR, and advertising functions for agency, and marketing services for clients including Toyota, Lexus, Hyundai and automotive dealerships throughout the U.S. and Canada.

NASCAR

Managed all sales, sales training, branding, advertising, marketing, lead generation, sponsorship and public relations for parent company and NASCAR team #74 BUSCH Grand National Series.

Director of Marketing and PR

Created the Traffic & Conversion Suite. An integrated SEO and CRO solution for ecommerce that replicates the proven UX best practices used by Amazon, Best Buy, and the leading online sellers. Converts and multi-purposes UGC to search optimized, high purchase intent featured and rich snippets in off-page search results, and trust-building social proof and authoritative content on-page. Reduces CAC and improves net profit by generating up to 400% increase in organic traffic, 20% in paid, and up to a 75% CVR, while reducing customer support costs and increasing LTV. 

Generate B2B SaaS leads at 20% of the industry average CPL and 48% CAC with an integrated marketing strategy of thought leadership and pillar content promoted across programmatic, organic, and sponsored channels.

With more than 30 years of experience in Marketing, Advertising, & PR leadership on both the client and agency side, I help global Fortune 50 corporations to SMBs reach their growth goals, below industry average acquisition costs.  

A strategic partner with a strong history of record-breaking results. Career highlights include helping grow a software company from $12M to $53M in ARR in 3 years; working with top-tier companies such as the Larry H. Miller Group and the Utah Jazz, JD Power and Associates, Toyota, and Hyundai; and building and leading integrated marketing teams that broke 26 sales and revenue records. 

An award-winning speaker and columnist, and SME on turning trust to profits, I am committed to driving success through inbound marketing, thought leadership, and creative integrated marketing communication strategies.

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Andrew Bressers

Duane Sprague

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