Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

I consider myself to have a varied range of experience and knowledge within business operations, admin, sales and production management. 

I have held positions covering;
•	Production & Warehouse Manager.
•	Operations Manager.
•	Company Director.
•	Account Manager.
•	EDMS Solutions Advisor.
*Library and Archive Manager.

Since joining the DM, RM and EDMS sectors in 1999, Iwork with organisations to ensure their Document and Records Management system(s) operate  best for their individual archiving requirements. This involves handling highly confidential information from a vast array of clients throughout the UK. I tailor build suitable packages and offer advice and recommendation on ensuring their data is compliant, secure, retrievable and future proof. 

Experienced in compiling, writing and training in new processes, procedures and operations.

Strive in a diverse and often problem solving nature of a role. 

Experienced project and operations manager.

I have enjoyed undertaking a degree of EDM solution’s based advice / consultation for a vast array of organisations throughout the UK. 

Using my 22+ years knowledge and experience within this exciting and ever changing industry, I review businesses current paper / microfilm or digital (or a combination of all) based DM and RM hard copy systems and then advise upon improvements - cost saving techniques, ensure accessibility, compliance and productivity.

Experience in change, problem solving and operations management. Experience in ensuring organisations adhere and comply with ISO (9001, 27001 and 14001) audits and assessments.

•	Electronic Document Management Software.
•	A Full Document and Records Management Solution (EDRMS).
•	Document, Large Format Drawing, Bound Book and Microfilm Scanning / Digitisation.
•	Archive Storage – Scan on Demand. Advising upon retention periods.
•	Confidential Shredding.

Never a dull moment.

If I can assist in any digitisation or archiving requirements/ projects or simply to just have a chat, drop me a PM.
I can also be contacted via the IRMS where I am a member.

Steven McPherson

taplio

The Battle

Andrew Allfrey

Steven McPherson

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