Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

If I made a list of dream companies to work with, Durex would be on top ⭐️

Known for their innovation and creative ad’s, they sure know how to ignite the passion.

At Cooee, we are super pumped to be partnering with the amazing team for their D2C website personalization and conversion optimization.

Now that’s what I say, delivering an experience onsite and beyond🔥🛍️

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

graphical user interface, text, application, chat or text message

A room full of 20 entrepreneurs and all conversations AI + SaaS, you know the evening was perfect.

Hearing the different usecases and applications of #AI makes me more confident that we are just seeing the tip of this mammoth iceberg. With the right data we can solve far bigger challenges and technology + infrastructure now makes it possible.

Thank you Shannon Lesche, Luca Cartechini , Shop Circle, Nextoria, NVIDIA for hosting such a lovely event.

Gian Maria Gramondi missed seeing you.

Never a more exciting time to build 🔥🚀

No alternative text description for this image

Did you see the Mous viral dam jump ??


Although I absolutely loved the video, am glad I didn't have to do anything like that to have partnered with them at Cooee 🛍️ 

Thank you to the amazing team Issy Foot, Emma Holmes, Ben Alun-Jones, Hugh Williams.

We wont be able to jump the mountains for you but would definitely A/B test the heck out of those funnels to deliver improved conversions 📈 

Link to the viral video in comments.

Shashank Agrawal, Shikhar Jain, David Berry, Kunaal B, Anishka Ashtankar

So it begins.... 🚨 Black Friday Sales 🚨

If you had to pick just one strategy to guarantee improved conversions it should be to .......

Not treating each landing visitor the same.

Every one coming to your shopify store is in a different stage of buying journey. 

Ecommerce brands need to analyse the onsite behaviour to understand this and then personalise the Homepage > Collections > Product > Cart to achieve a full funnel conversion optimisation.

For this #BFCM, may the margins be with you 📈 🛍️ 

Cooee, Shikhar Jain, Shashank Agrawal, David Berry, Jyotii Sharma, Pooja Jadhav, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Omkar Kandke, Aryan Thube, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan

Black Friday delivered for brands but with a few twists(hint better margins)🔥 

At Cooee in just 4 days our BFCM participating brands generated £15.7 Mn worth of sales, and our contribution averaged a 23%, amounting to £3.7 Mn. 

While these numbers are an amazing achievement, a testament of the features and platform infrastructure we have build to deliver 1-to-1 personalisation in realtime, what makes me more super pumped is the way we helped ecommerce brands execute their offers 🛍️ 

👉 No blanket discounting to all visitors.

👉 Personalising Homepage>Collections>Products page>Cart in realtime.

👉 Dynamic offers - Buy 2 get 10% upgrades to Buy 3 get 15%.

👉 Discounts only available to repeat customers. For different brands this window of last purchase was configurable (30/60/90 days).

👉 Dynamic discounting based on visitor purchase intent.

👉 A/B tests across the funnel with different offers.

👉 Time critical abandoned carts offers for returning visitors.

All the strategies were created after understanding each D2C brand's products, usage, AOV and margins so merchants could increase revenue but not by sacrificing on all the margins.

I have always said, some brands may decide not to participate in BFCM sales but as a consumer one always expects the discounts.

So the answer is not totally doing any offers but being clever about them to grow sustainably. 

A Black Friday should be good for both the consumer and the brand. Cooee makes this happy 📈 

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, David Berry, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Aryan Thube, Omkar Kandke

Shoppers have started looking for Black Friday offers 🛍️

Ecommerce brands, make the most of every 💲you spend on acquiring traffic by engaging with each visitor as per the stage of buying journey they are at.

1-to-1 personalisation, in realtime.

Cooee

Black Friday fever is taking over my home as well 😂 🛍️ 

My 8 year old hears me talking to different ecommerce brands all the time and in the past weeks it's all been about BFCM offers.

So she created a phone and now demands for an iPhone, given it will be on discount in the coming weeks ......

D2C brands, most of your prospective customers have been doing their research. Visiting different website and explore the kind of savings they can make.

Ensure you don't treat all visitors the same when they land on your Shopify store. Engage with them as per the stage of buying journey they are at to boost conversions and fuel revenues 📈 🚀 

Cooee

Kicking off ecommerce shopping season with an amazing customer review.

Superkicks is no doubt the place where one can find the most premium and desirable sneakers. To witness their phenomenal growth has been such a pleasure 🛍️ 

If I can let you in on the secret, it's because the way Dheeraj Kashyap & Sibbi Pillai look, analyse and obsess on data. 

Thank you for your support and partnership team, Team Cooee loves being part of your 🚀🚀🚀  

Shashank Agrawal, Shikhar Jain, Viraj Choudhary, Kunaal B, Jyotii Sharma, Pooja Jadhav, David Berry, Jayesh Deshmukh, Anishka Ashtankar

#BFCM ➡️ How to deliver Collections page personalisation !!

Multi SKU D2C brands bring a decent % of their paid traffic onto collections page. Aim is for visitors to discover the range of products they offer so it sparks interest and these impressions lead visitors to a particular product page as they move ahead in the conversion funnel.

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver Homepage personalisation !!

Visitors landing can be clubbed majorly on the following segments:
👉 1st time visitors(Organic, via ad's)
👉 Repeat visitors that have not made a purchase
👉 Visitors with abandoned carts
👉 Repeat customers

Messaging across the scroll needs to be personalised to each visitor, taking into account the stage of buying journey they are at.

Doing this will ensure you make the most of every $$ spend and fuel your conversions.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

#BFCM ➡️ How to deliver personalisation on product page !!

80% plus traffic via paid channels is directed towards specific pdp's during Black Friday sale. Arriving visitors are in different stage of buying journey and D2C brands should customise their website experience based on this in real time.

Important factors  for product page personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of sessions to purchase
👉 Buying intent
👉 UTM source/channel where they are coming from

For example on 1st session try to highlight product benefits, on 2nd session offer a bundle and on 3rd a FOMO with stock counter.

Aim of product page personalisation is to remove all doubts in the mind of the buyer so they move forward with conversion.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

Black Friday is just a few days away & we are giving away our strategy playbook !!

This week, we will showcase the parts/blocks of your website to personalise for maximise impact and conversions.

First one - Homepage coming tomorrow.

Cooee 🛍️ 

Jyotii Sharma, Pooja Jadhav, David Berry, Shikhar Jain, Shashank Agrawal, Viraj Choudhary, Kunaal B

Gearing up for #BFCM 📈 

Launched a new feature for Shopify merchants to be able to see daily SKU sales and zoom in on which strategy lead to it. Organic discovery or via onsite personalisation 🎯 

Your website is the your most priced real estate, engaging with each visitor in realtime as per stage of buying journey boost conversion like no other.

Cooee 🛍️

Brace yourself for Netflix’s monthly subscription price increase 😀🔥⭐️

#BFCM ➡️ How to deliver data driven personalisation on the Cart 🛒 

The last checkpoint before the final conversion. 

Intent of visitors is very high, they want to move ahead until there is something that makes them unsure to change their mind. Also this is the place where upsells/cross sells works like magic, the critical AOV boosters.

Important factors for cart personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of products on the cart
👉 Strategy to be used to push AOV - Free Shipping, Free Gift, Subscriptions etc
👉 Buying intent

We have seen adding product specific reviews and also BOGO's can prove to be very effective.

Go, rock this Black Friday !!

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

taplio

The Battle

Andrew Allfrey

Shwetank Tamer

Followers

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taplio

The Battle

Andrew Allfrey

Shwetank Tamer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shwetank Tamer's LinkedIn Performance

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Performance ScoreShwetank Tamer's LinkedIn Performance