Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

BD, Recruitment, Tech Consultant and fully qualified ACA qualified accountant with over 15 years of experience in the industry. 
I have developed a broad experience across a multitude of sectors, including Financial Services, Technology, and the Public Sector with strong breadth and depth having held roles such as Consultant, Project Manager, Analyst (two secondments), Auditor and across Sales. This has enabled me to provide good practice solutions across a diversified client base, mainly across Finance. 
Examples of relevant projects and credentials: 
-Financial Accounts: configuring chart of accounts, reconciling data, data migration audits and clearing backlogs e.g. Accounts Payable; 
-Management Accounts: reviewing, assessing and supporting with the preparation of management accounts and MI; 
-Reporting: processing and analysing data flows for reporting, including designing KPIs, actual vs budget and reporting through tools such as Power BI; 
-Business Process Improvement: reviewing and designing ‘as-is’ and ‘to-be’ processes such as through automation assessments, suggesting tools across the digital landscape such as ERP, EPM, and RPA; 
-ERP: process mapping, system spec and select (requirements gathering and documentation), and performing readiness reviews for ERP implementations such as Nav and Dynamics;  
-Audits: performing both year end statutory and internal audits; 
-CRM: updating data and managing pipeline using systems such as HubSpot; 
-Digital transformation: reviewing, suggesting and operating tools across Sales, Marketing and Finance e.g. Jasper, Canva and WordPress; 
-Secondments: Data Analyst and Business Analyst both 3 months in length; and 
-Microsoft Office applications: advanced and beyond using Excel, Word and PowerPoint to support with the preparation of outputs e.g. MI.

Shivam Pujara

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