Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Rohin Aggarwal

Idukki

Turn Customers Into Brand Advocates
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC.

Idukki's agility spans social platforms – Instagram, LinkedIn, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor, influencer collabs and your own Videos, – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement.

Our InVideo commerce checkout gives instant checkout options and boost conversion.

Idukki offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement.

Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape.

TL;DR

Elevate engagement and conversions with seamless User-Generated Content (UGC) integration
Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Co-founder at Idukki.io | AI powered UGC marketing platform

Ministry of Housing, Communities and Local Government

Responsible for leading the Design, Development & Delivery of Fiori, S/4 HANA, UI/UX, SAP Cloud BTP,  Build WorkZone, BAS, SuccessFactors, Concur

SAP BTP, Fiori and User Experience Architect 

HCL AXON

- Own delivery at multiple key clients, Supporting core business processes through the human-centric design and development of flexible business processes, lead workshops, Solution delivery
- Shape, sell and deliver digital transformation propositions to drive incremental development of new/existing client(s). Develop plans for S4HANA/ Big Data & Analytics ensuring it's aligned with the overall Digital Transformation strategy.
- Develop Digital Roadmap, Design & development of UI/UX, UI5, Fiori, Enterprise Mobility, Portal solutions with a focus on usability, branding, go-to-web strategy
- Design, Build/development & Integration of SAP Hybris commerce, marketing, C/4HANA 
- Full-stack software developer, DevOps engineer and open source enthusiast specializing in modern JavaScript development.

Lead Architect,  Digital Delivery - SME (UI/UX, Fiori/UI5, SCP, S4/HANA, C/4HANA)

•	Worked extensively on large SAP UI/UX projects, Go Digital, SAP Portals, CRM & HCM implementations in UK and Europe.
•	Rollouts involving complete HCM, ESS/MSS on EHP5 MSS Addon, worked with Nakisa, 
•	Develop Digital Roadmap for organizations
•	Portal Delivery, Support and Strategy for large scale external facing portal with 200k+ users.
•	Design & Development of Mobile applications

Managing Consultant

LeasePlan Information Services

- Responsible for leading the design, development & delivery of Portals ( B2c/b2b) Global Template solution for Leasing industry.
- Supplier Portals built with the human-centric design approach using UI5/Fiori/oDATA
- UI & Integration for B2C/B2B portals using SAP CX suite - Hybris Commerce & Marketing

Lead UI/UX Architect - SAP Hybris Commerce & Marketing, Supplier & Partner Portals with Fiori/Ui5

Vestas

S4 implementation PoC, UI5/FIori Development on MM/P2P/Finance apps, Freight management, Procure to Pay

SAP Cloud Platform & Fiori Architect

Hilti Group

UI5 Architect responsible for leading workshops, assessment and fit for technology to enable Fiori and custom Ui5 application development

SAP UI5 Architect

Somerset County Council

Solution Architect responsible for leading business workshops, design, development and testing of multiple Fiori/Mobile apps, SAP Procurement and SAP HR solutions(Ess/MSS), Portals, and high number of 3rd party applications.

SAP Solution Architect

Centrica

Led team of 6 UI5/Gateway consultants (onshore/offshore) 
Responsible for design, development, deliver custom UI5 solution for acquisition/sales journey with heavy customer branding and ease of use.

SAP UI5/Gateway Lead Consultant

Digital Lead responsible for key Project deliverables, including Digital strategy, Feasibility documents, Design concepts and mock-ups, as well as SAP Fiori/UI5 prototypes to validate assumptions regarding business requirements. 
Led team of 20+ consultants to deliver complex SAP Portal applications, Fiori & Ui5 apps

SME/Technical Integration Specialist - SAP Fiori/UI5, Netweaver Portals

The Linde Group

Lead UI Architect responsible for Design & Implementation of multiple Mobility and UI5 Applications including Touchscreen design following SAP Best practice way of Fiori, UI5 and Gateway approach. Freight management, Logistics, solution design for cylinder filling, maintenance , Inspection & delivery in Linde which includes Transport planning using paragon scheduling system, shipment optimization using ORTEC, RF e-picking, Loading and Distribution to end customer with Tracking.

UI Evaluation and fitness for organization, Digital & Mobile First Strategies
Large scale UI Solutions with Ui5, Mobility and Fiori approach
Build teams with Fiori, Ui5 skills and Ui5 delivery experience using right shore methodology

UI5 Architect

Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS

With over 22 years of experience in IT consulting, solution and enterprise architecture, web and mobile application development, and cloud and data analytics, I am a SAP BTP, Fiori and User Experience Architect at the Department for Levelling Up, Housing and Communities (DLUHC). In this role, I lead the design, development, and delivery of innovative and user-centric solutions that support core business processes and digital transformation initiatives. 

My mission is to create engaging and intuitive user interfaces that enhance the user experience and drive value for the customers and stakeholders. I leverage my SAP certification, expertise in Fiori, UI5, and Netweaver, and knowledge of blockchain, AI, and cognitive computing to deliver scalable, secure, and robust solutions that meet business needs and expectations. I also collaborate with cross-functional teams and partners to facilitate agile and DevOps practices, ensure quality standards, and integrate best practices. 

I co-founded Idukki.io, a UGC platform that helps e-commerce and D2C brands increase revenue through social commerce, where I talk about UGC and marketing strategy.

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Andrew Allfrey

Rohin Aggarwal

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