Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Penny Black

Penny Black helps brands create unforgettable unboxing experiences that delight customers and drive loyalty.

We use our innovative approach to packaging to transform standard deliveries into personalized interactions that leave a lasting impression.

Penny Black helps you make the unboxing moment count, even without verbal or face-to-face contact.

By personalising your packaging, you can create a more memorable and engaging experience for your customers, which can lead to increased satisfaction and loyalty.

Sales Development Representative

Vivint

•	Door to door sales representative of security systems.
•	Successfully executed sales cycles, prioritizing exceptional customer service and actively listening to customer needs and concerns, resulting in same-day purchasing decisions.
•	Managed a portfolio of over 20 diverse products, building strong customer relationships and increasing the likelihood of future sales.
•	Demonstrated strong sales performance by consistently meeting or exceeding targets and achieving sales goals, increasing sakes over $100,000.
•	Utilized effective communication skills to effectively present product features and benefits, influencing customer purchasing decisions.
•	Developed and implemented strategies to upsell and cross-sell products, contributing to increased revenue and business growth.

Summer sales representative

Museo Carmona

•	Adeptly managed sales operations, prioritizing exceptional customer service to drive customer satisfaction and loyalty.
•	Consistently exceeded sales targets by actively engaging customers, identifying their needs, and offering tailored solutions.
•	Cultivated strong customer relationships, resulting in repeat business and increased revenue.
•	Utilized effective sales strategies and techniques to upsell and cross-sell products, maximizing sales opportunities, incrementing sales up to a 50%.
•	Successfully managed the café's social media presence, creating engaging content and promoting the establishment and its offerings. organically grew from having 200
to over 2K followers on Instagram.
•	Demonstrated leadership skills as a café manager, overseeing barista training and ensuring high-quality service delivery.

Manager of Sales

Entrenamiento Visual S.A.S

•	Provided valuable support and guidance to children between six and ten years old during the challenging transition to virtual education amidst the Covid-19 contingency.
•	Developed and implemented daily support activities specifically tailored to bilingual educational processes, fostering a conducive learning environment.
•	Offered emotional containment and support to children, helping them navigate the emotional challenges associated with the transition to virtual learning.
•	Facilitated positive parent-child relationships by providing resources, guidance, and strategies to enhance communication and support learning at home.
•	Demonstrated adaptability and flexibility in addressing the unique needs and challenges of each child, ensuring their educational progress and well-being

Homeschool mentor

Colegio Nueva Granada

•	Employed exceptional social skills and empathetic support to facilitate the organization and administration of national and international exams for students from diverse schools within the college, fostering a positive and reassuring testing environment.
•	Exercised strong emotional support as a middle school assistant, effectively communicating with teachers, students, and parents to ensure seamless coordination of schedules, activities, and exam-related inquiries.
•	Skillfully managed parent interactions, addressing inquiries and providing clear and concise information on exam procedures, schedules, and other relevant details, offering reassurance and guidance throughout the process.
•	Demonstrated outstanding organizational abilities in maintaining meticulous records, managing documentation, and ensuring strict adherence to exam protocols and guidelines, guaranteeing the integrity and fairness of the examination process.

Assessment proctor

ACD Consultores

•	Developed and executed research processes focused on social development in rural and vulnerable areas of the Colombian Caribbean coast, contributing to the improvement of community well-being and quality of life.
•	Planned and implemented projects aimed at promoting peacebuilding and development, incorporating emotional management training to foster resilience and facilitate sustainable growth.
•	Analyzed both qualitative and quantitative data to evaluate the impact and effectiveness of social development initiatives, providing valuable insights and recommendations for future strategies.
•	Prepared comprehensive reports highlighting achievements, progress, and challenges, effectively communicating findings to stakeholders and decision-makers.
•	Offered guidance and support in selection processes, ensuring the recruitment of qualified individuals who shared a commitment to social development and peacebuilding.

Research Assistant

Productos Alimenticios Doria S.A.S.

•	Provided valuable support in the selection, induction, and training processes for operational and administrative positions within the company, ensuring a seamless onboarding experience for new employees.
•	Demonstrated proficiency in managing the SAP platform and Office package, effectively utilizing these tools to optimize operations and improve productivity.
•	Actively participated in the Best Buddies program, an inclusive initiative designed to promote meaningful connections and support for neurodivergent individuals.
•	Played a crucial role in enhancing the perception and impact of the Best Buddies program within the organization, advocating for inclusivity, and fostering a positive and supportive work environment.
•	Demonstrated exceptional organizational and interpersonal skills, effectively coordinating activities and resources to ensure the smooth execution of program initiatives.

Human Resources Internship

👋 I help ambitious and iconic brands increase their repeat customer percentage by 11% - and end their reliance on expensive acquisition channels!

Hello, I'm Michelle - and I help ecommerce and omni-channel brands increase their repurchase rates, using a new marketing tool

Whilst new, it's also proven, with customers experiencing;
💯 A 100% open rate (everyone opens their parcel)
📈 11%-21% increase in customer repurchase rates
🚀 Increase in customer lifetime value
💰 £1.56 - £3.45 in additional revenue for every message they send

🔥 How Can I Help You? 🔥

Simple..by turning your packaging into a revenue generating machine. 

Surprising and delighting your customers - with messages they want to hear will help you increase repurchase rates by 11% or more and end your reliance on expensive acquisition channels. 

Send me a DM to find out more...

taplio

The Battle

Andrew Allfrey

Michelle Forero

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