Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Red Bloom Marketing

Forrester

Vice President/ Head of APAC Marketing

Marketing Director/ Head of APAC Marketing

Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. 

► As Senior Regional Marketing Manager, I am responsible for the development and execution of the MARKETING STRATEGY for the Asia Pacific region.

Working closely with sales teams, business units, product marketing, business generation and other global marketing program managers, I help ensure the successful development AND execution of key marketing campaigns across APAC.

My ultimate aim is to raise awareness of Pegasystems through integrated and multi-channel programs and strategies, resulting in leads, customer community growth and regional pipeline. I am EXPERT at delivering programs such as digital marketing, email, direct mail, webinars, seminars, and other lead and awareness generation activities.

► Among my recent accomplishments, I executed the FIRST series of global Pegasystems road shows throughout the APAC region only eight weeks into the position – I was awarded Global Marketer of the Month for my efforts.

Specific areas of my expertise include:

★ Building and executing regional marketing plans
★ Developing and executing a mix of major strategic marketing programs 
★ Management of all associated marketing activities
★ Cross-functional collaboration across borders to achieve results
★ Close cooperation with sales teams to ensure alignment with strategic account plans.

I welcome new connections and business opportunities. To get in touch with me, please email: ✉ katrinalcurll@gmail.com.

Senior Regional Marketing Manager / Head of APAC Marketing

George P Johnson

Senior level global strategist responsible for building executive client network relationships whilst aligning experiential marketing strategies and tactics to client objectives. 

► This role primarily focuses on managing internal resources across multiple regions to provide comprehensive campaign management and analysis for the leading global event and experience marketing agency. 

► Responsible to deliver inventive digital, mobile and event marketing strategies to increase audience engagement and provide measurable and actionable information to assist progress sales leads through the pipeline.

Director - IBM World Wide Account (Software Group, Mid-Market & Systems Technology Group)

Marketing Strategist, IBM Growth Markets Unit

NSW Writers

Board of Directors

Brennan IT

The focus of the National Marketing Manager role is to be responsible for the full range of marketing responsibilities - thought leadership, demand generation (events, DM, telemarketing, web), sponsorships and partner marketing across the Australian mid-market. 

► Develop and implement Brennan’s digital strategy 
► Developing, managing, leveraging & executing the company's brand both internally and externally 
► Lead key marketing activities including: Web development and SEO strategies; advertising, events, exhibitions, direct mail, telemarketing, market research, whitepaper development, sales and marketing collaterals 
► Evaluation and closed loop tracking of marketing campaigns to ensure maximum ROI
► Extensive interaction and support of sales team to increase revenue and sales opportunities

Marketing Manager

Sydney Mechanics School of Arts

► Formulation of current State Analyis 
► Development of Strategic Marketing Plan 
► Process improvements - i.e. installation of new event software system 
► Formulation of Lead generation activites

Marketing Consultant

Fuji Xerox Australia

Role objective: Develop, define and communicate the Finance and Administrative service offering, manage the program to achieve set financial objectives and communicate the service within the business and throughout the Australian market.  

Specific Accountabilities:

► Research and compile market and competitor analysis.
► Develop nationwide Go to Market strategy and subsequent implementation plans.
► Develop and coordinate both Professional Services and Sales training. 
► Support the Sales team by delivering service training and development of collaterals.
► Review gaps in existing service and formulate appropriate action plans.
► Increase market awareness of the new service offering through industry events.

National Marketing Program Manager

Canon Australia

Role objective: Develop strategic marketing plans for a number of business software categories through conducting market research, competitive analysis and setting price points. Drive and develop sales material including new product releases, customer presentations, and sales training materials. 

Specific Accountabilities:

► Develop business cases and marketing plans to encompass all facets of the marketing mix. 
► Drive and implement New Product Development (NPD) to fulfill strategic launch plans throughout Australia whilst leading cross-functional work teams.
► Manage the product/brand lifecycle to achieve financial budgets. 
► Develop offers and targeted campaigns to increase overall revenue and sales force motivation.
► Analyse industry data and competitors to identify sales potential for solutions products and develop necessary marketing strategies.  
► Develop and manage internal and external relationships (both locally and internationally) to ensure marketing activities are implemented smoothly.
► Under take contract negotiations with third party vendors. 
► Develop promotional plans, develop and communicate Australia wide campaigns. 
► Develop and deliver sales training programs throughout the Australian branches. 
► Comply with all legal, statutory and corporate requirements.

Product Manager (Software, Services & Solutions)

Department of Community Services

► Short contract to assist with the strategic direction of the property program.

Contractor

Founder @ Red Bloom Marketing

As a marketing strategist that doesn't just plan but can also execute. 

I will empower your business with growth strategies that will turn the challenges you are facing every day around. Together, hand in hand we will increase your revenue, leading not only to your growth but your success.

What I Do:
I excel in devising marketing strategies that directly contribute to your business's growth. My role is to provide actionable and impactful solutions, whether that involves refining your existing marketing efforts or developing new ones from the ground up. Working together, we will solidify your current strategies and/or explore new strategies that will lead to your business success.

My Expertise:
Over the years, I've mastered the intricacies of brand management, demand generation, and social marketing, crafting a keen understanding of what propels businesses to succeed in various markets and industries.

Analytics and optimisation are the cornerstones of my work, enabling me to transform insights into profitable strategies. My enthusiasm shines through when I'm presenting and orchestrating events, creating memorable experiences that lead to building brand and credibility.

My Ambition:
Simplifying marketing for SMBs and startups, it is my passion. My aim is to make marketing straightforward, attainable, and provide businesses a way to grow.

My Journey:
My career evolution from large corporations to the dynamic world of SMBs and startups has been driven by a desire to apply my marketing expertise where it can have the most significant impact.

Why Red Bloom Marketing?
At Red Bloom Marketing, our goal is simple: to make your brand stronger, get you more customers, and turn those leads into sales to grow your business. We use clear, tried-and-tested methods perfect for businesses that want to move fast and go far.

As the founder of Red Bloom, I use my in-depth marketing experience and a broad education — from my multiple degrees to more recently my consistent learning in the field — to stay ahead. I keep up with new trends and tools like AI to give you smart, up-to-date marketing solutions.

What I’m really good at: Solving how to acquire NEW clients and get most of the ones you already have!

If you want to learn how to utilise proven marketing strategies to build your brand and credibility that will lead to business growth come work with me.

taplio

The Battle

Andrew Allfrey

Katrina Curll

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