Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Pirsonal

I feel extremely blessed to have founded and led Pirsonal, a company that enables me to follow my passions: working with exceptional individuals, helping teams enhance the audience experience through expert guidance, and using video personalization to boost engagement to new heights.

Our mission is to create software and provide services that transform the way brands connect with their people—from employees to customers. We aim to personalize and automate these interactions to make them more relevant, engaging, and impactful in people's lives.

From fostering creativity, and providing consulting expertise, to managing innovative products, every aspect of my work is undeniably captivating.

Guest

Guest is Pirsonal's marketing agency for travel and hospitality companies. We help our clients to get more direct bookings, revenue per client and guest happiness through strategies, personalized marketing, and marketing automation focused on the individual.

EDVE, Escuela De Ventas 

EDVE is the largest online sales school in Spain. You'll get sales coaching, professional opportunities, advice, and content from marketers, sales consultants, and experts.

Brand Ambassador

Sezion

CEO & Co-Founder

erre que erre publicidad

Erre que Erre is an advertising agency in Granada (Spain) focused on creativity applied to real communication needs and objectives.

Creative

CEO at Pirsonal | Boost Engagement with Personalized Videos at Scale

Organizations often struggle to engage with their people—from employees to customers. This leads to their audience ignoring them, decreasing retention, and fewer people recommending their brand.

Pirsonal helps organizations engage with their people using personalized videos that grab their attention and motivate them to act.

One by one. At scale. Automatically.

We understand that it's difficult to effectively engage with your people and create personalized videos at scale for the first time.

Over the past two decades, I have had the privilege of collaborating with renowned brands like BMW, Zumba, and Weichert, assisting them in effectively engaging their thriving audiences.

Within a remarkable span of seven years, I spearheaded the implementation of personalized video programs at Pirsonal, successfully captivating viewers and inspiring them to take meaningful action.

taplio

The Battle

Andrew Allfrey

Josías De La Espada Sempris

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