Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Daniel Glyde

Positive Masculinity

Positive Masculinity is about allowing men to authentically be themselves, breaking free from societal expectations, disregarding external opinions, and cultivating a 100% clear understanding of who they are. The core belief is that being true to oneself leads to 100% success.

The coaching is tailored for men who have realised the emptiness of material success and aspire to change the world by first transforming themselves. It targets those tired of conforming to someone else's rules, leading to stress and frustration. This coaching is for men who sense they are destined for more, value compassion and empathy, seek meaningful relationships, and strive for personal freedom. It's for selfless, loyal, adventurous, brave men who seek clarity, conviction, and purpose in life.

The Power Shift Coaching Method, my unique approach, focuses on internal thoughts and emotions, shifting attention from external circumstances. This addresses the root cause of stress by rewiring perception and belief systems. The Prioritise, Optimise, Execute Philosophy guides participants in defining a compelling vision, aligning habits with core values, optimising mindset and behaviours through belief system rewiring, and executing their vision with clarity and confidence.

My coaching facilitates holistic transformation, encompassing mental, emotional, and behavioural shifts. Participants gain agency and empowerment by understanding the underlying mechanisms driving their actions. Through cycles of self-discovery, belief system realignment, and goal execution, individuals emerge as masters of their own destiny.

Every single man I've worked with has a renewed purpose and direction. Armed with clarity, confidence, and a refined belief system, they navigate life with ease and authenticity. With a clear roadmap and aligned priorities, they embark on a journey of joy, fulfilment, and impactful living, both personally and professionally.

Certified Life Coach

I am an experienced digital video, TV Producer multi camera director and Journalist having just left the BBC after nearly 20 years. I specialise in Sport but have also worked in news and current affairs. I am particularly skilled at working on live TV.

I am building a portfolio career and am very interested in pursuing work using my editorial, writing and broadcasting skills in my other passions of personal growth, ending inequality and deprivation and improving the environment.

I am currently working with dog rescue Charity PAWS to increase their profile and build a better more consistent approach to social media.

Freelance Video / TV Producer & Director, Communications expert & PR Consultant

BBC Sport

I played a key role in organising and managing the team of Assistant Producers that plan and deliver BBC Sport’s live streaming output. I successfully managed important relationships with third parties and with other BBC departments. I transformed the way the output is planned and promoted with limited budget and resources 
Delivered significant new relationships including with esports producers and providers
Transformed planning and promotion processes and bought in measures of success.
Wrote and delivered promotion and data analysis strategy.

Digital Video & Television Producer / Director

Sports Broadcast Journalist

BBC News

Researcher

Coaching and Mentoring Successful Men Who Feel Stuck to Cultivate Confidence, Connection, Empowerment, Purpose, and Clarity for Lasting Happiness. Men's Coach.

Fellas, you’ve got everything you ever wanted… so why does it feel like something’s missing?

The career. The income. The responsibilities. The respect.
From the outside, you’ve made it.

But inside?
The pressure never stops.
Your time isn’t your own.
Switching off feels impossible.

And when you do try to take a break, the guilt kicks in.
Because in your world, slowing down feels like slacking.
Taking care of yourself feels like taking away from others.
Saying no feels like letting people down.

So you push through. You tell yourself, “This is just how it is.”

Until the stress, exhaustion, and frustration start bleeding into every part of your life, your energy, your health, your relationships.
It doesn’t have to be this way.

Imagine…
🥳Waking up clear-headed, with energy that lasts all day.
🥳Running your business or career at a high level without running yourself into the ground.
🥳Setting boundaries without guilt, so your time, health, and well-being come first, without compromise.
🥳Feeling in control of your life instead of being pulled in a hundred directions.
🥳Doing the things you love with the people you love, without that nagging voice telling you, “You should be working.”

This isn’t about slowing down. It’s about optimising your life, so success and well-being work together, not against each other.

The Power Shift Method: Take Back Control of Your Life

I help driven men, business owners, leaders, and professionals, break free from stress, guilt, and exhaustion so they can perform at their best by prioritising their well-being.

Through The Power Shift Method, I give you the strategies, structure, and mindset shifts to master your energy, decisions, and habits. It’s built on three powerful steps:
🔹 Prioritise – Get crystal clear on what truly matters to you. Define your vision, cut the noise, and align your life with your values.
🔹 Optimise – Align your time, energy, and habits with that vision. Set powerful, guilt-free boundaries and rewire the beliefs that are keeping you stuck.
🔹 Execute – Take bold, strategic action. Make high-performance your default state without falling into burnout or self-sacrifice.

Because peak performance and well-being aren’t opposites, they’re the foundation for long-term success.

I’ve lived it, cracked the code, and built the system for you.

What’s Next?
If you’re ready to step out of the stress cycle and into a life of clarity, control, and guilt-free well-being, let’s talk.

🔹 Book a ‘virtual cuppa’ for a no obligation informal chat.

It’s time to build a life that works for you. 🫵🏻

This has GOT TO STOP!
Too many good men are quietly falling apart...

I’m furious that this has become normal.
Too many men are burning out, breaking down, and calling it “just life.”

That's why Jamie Humphrey and I have pulled together a superb group of men for International Men's Day for a live event that's going to be real, raw and honest.

Too many men are lying to themselves, shutting down, numbing out, just surviving.
At best it ends in burnout.
At worst in heart attacks, long-term illness, or suicide.

This is not an f-ing drill. Look at the suicide figures for the UK, it's frightening.

We cannot allow the status quo to continue.
We cannot keep losing good men.
We must stop struggling silently.

We must create the conditions for men to feel comfortable telling the truth, about how they feel and about how debilitating stress, anxiety and overwhelm are.

Overthinking might be common.
But it’s not normal.

Not being able to switch off isn’t strength, it’s a sign we’ve lost connection with ourselves.

Strength is not pushing on through.
Resilience is not endurance.
Power is knowing when to pause.

We all need to stop shrugging it off and saying "well this is just my life now..."

If, like me and Jamie, you’ve had enough
and you want to change this for good
join us on 19th November at 12pm. (link in the comments)

You'll hear from men who've been there and are leading the way out.

Andrew Pain an accredited speaker safeguarding men's mental health.
Dr Edward Rainbow the mind GP who helps men build more sustainable futures.
Paul Sutton host of 'The Middle Man' podcast who speaks to men regularly about their struggles.

And Olumide Ajulo - psychologist and counsellor from Leeds Beckett University, whose research reveals why men aren’t getting the help they need.

How many more good men do we have to lose before we finally change?

#InternationalMensDay #MensMentalHealth #PositiveMasculinity #EndTheStigma #BurnoutRecovery

Men’s Coach for Clarity, Purpose & Peak Performance | Positive Masculinity Mastermind | Creator of The Power Shift Method™ | Inspirational Speaker

Wouldn't you love to be surrounded by a group of men who actually get it?
Men who stand shoulder-to-shoulder with you to figure out life’s challenges and call you forward when you start holding yourself back.

Men you can turn to when life feels tough.

A trusted board of advisors who bring honesty, integrity, and accountability.

That’s what the Positive Masculinity Mastermind is all about.

One monthly online call where we tackle what really stops us performing at our peak, the overthinking, the guilt, the pressure and replace it with calm, confidence, and clarity.

No judgement.
No bravado.
No posturing.

Just real conversations with men who are done pretending everything’s fine.

You can leave any time, no contracts, no heavy commitments. Just £50/month to be part of something that will shift how you think, lead, and live.

Doors close for this round Friday 14th November.

If you’ve been waiting for a sign to back yourself, this is it. 🫵🏻

Drop me a message and I'll send further details. Or click the link in the comments.

What's the one thing you wish men talked about more openly?

Priortise. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

Most men don’t realise this… until it breaks them.

I used to wear my stress like a badge of honour.

Head down. Keep pushing. Provide. Don’t complain.

That old script men like us inherit without ever agreeing to it.
Which for me turned into perfectionism and chronic anxiety. 
Caused bytThe “push-through-it” mentality.

I genuinely believed endurance was resilience
until it dragged me straight into burnout and cost me more than I care to admit.

I wasn't fine, but that's what I would have told you at the time....
Most men aren’t “fine.”

They’re overloaded, exhausted, trapped in their own success…
trying to hold everything together while their nervous system is on fire.

We confuse coping with thriving.
We wait for a future where we’ll “finally be okay”…
but that future never comes because nothing changes.

That’s why on 19th November at 6pm (UK) I’m joining States of Mind for a live event:
Inside the Male Identity Crisis.

This won’t be another surface-level chat.

It’s an honest, practical conversation about burnout, emotional resilience, and how to calm your nervous system when your head won’t switch off.

If you’re tired of doing this alone…
If you want more clarity, confidence, and a life aligned with your values…
If you know something needs to change but don’t know where to start…

You’ll want to be in the room.

Join us.
It doesn’t have to be this way.

Click this link to register: https://lnkd.in/emMmdnum

Prioritise. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

If overthinking burned calories, most men I know would be shredded.
You know that feeling when your mind won’t shut up?
Endless loops of what if, should I, did I do enough.

You tell yourself it’s normal, that it’s just how your brain works.

That this constant noise is the price of providing.

But it’s not normal.
It’s not strength.
And it’s definitely not sustainable.

Most men are mentally sprinting through life, 24/7, thinking they have to figure it all out alone.

Carrying the weight of work, family, and the world on their shoulders, then wondering why they feel stuck, wired, and drained.
I've said it before and I'll say it again until you hear me..

IT DOESN'T HAVE TO BE THIS WAY!

You don’t need to handle it all alone.
You don’t need to earn rest or prove your worth through exhaustion.

What you actually need is clarity, calm, and connection, space to switch off, reset, and realign your focus.

That’s exactly what we do inside The Positive Masculinity Mastermind, a monthly group for men ready to rise above burnout and take back control.

☑️  Practical tools.
☑️  Real conversations.
☑️  Accountability that drives change.

It’s £50/month, and the doors close this Friday, 14th November.

If you’ve been stuck in your head for too long, this is your signal to act.

Send me a message today for details.
You’ll stop doing it all alone and start leading with clarity, calm, and confidence.

Prioritse. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

Overthinking. Not switching off. Struggling silently.
That’s the daily battle for so many men right now.

You lie awake replaying conversations.
You check emails at midnight.

You tell yourself it’s just stress but it’s become your normal.

It doesn’t have to be this way!!

Imagine having a group of men who get it.

Men who listen without judgement, challenge without ego, and hold you accountable to the life you actually want to live.

That’s what we do inside The Positive Masculinity Mastermind.

What it is:
☑️ A monthly online gathering for men who want to think clearly, feel calm, and take back control - with honesty, courage, and integrity.

You’ll get one live group call, a private WhatsApp community, and grounded tools to help you perform at your peak without burning out.

What it isn’t:
❌ This isn’t about toxic positivity, quick fixes, or performative ‘alpha’ energy.
❌ There’s no pressure, posturing, or psychobabble BS.

Just real conversations, real accountability, and real change.

Who it’s for:
☑️ Men who are ready to stop overthinking and start acting.
☑️ Men who are tired of doing it all alone.
☑️ Men who want to redefine success on their own terms and live with calm, confidence, and clarity.

Who it’s not for:
❌ Men looking for a motivational pep talk, a magic formula, or a place to compete.

If you’re not ready to be honest with yourself, it’s probably not your time yet.

You can leave anytime, no contracts, no pressure.

Just £50/month to invest in your mindset, energy, and purpose.
Doors close Friday 14th November.

If you’ve been waiting for a sign to back yourself, this is it.

Send me a quick message with “Mastermind” or click the link in the comments to find out more.

Let’s see if you’re a good fit.

What's the one thing that stops you from switching off?

Prioritise. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

My wife calls it one of my 'scenic detours'. I call it creative navigation. 
Either way, we ended up in the wrong valley. 😳

We were hiking in the Yorkshire Dales, that mix of wind, drizzle and wild beauty that makes you feel small and alive at the same time.

I’d brought my new compass, determined to prove a point.

“This time,” I told her, “we’re not getting lost.”
She smiled the kind of smile that says, we’ll see. 🤨😂

Five minutes later, I’m checking the compass every few seconds.

“Was that north… or was it slightly northeast?”
I turn it again. And again.
The needle keeps twitching.
My chest tightens. I mutter, “Come on, just stay still.”
I start shaking it furiously...

Then the voice in my head kicks in. "What if we’re already off course? What if you’ve messed it up again? You always do this." 😫

The more I 'try' to figure it out, the worse it gets. 😤

The map’s flapping, the wind’s howling, and I’m spinning in circles while my wife quietly says, “We’re lost again, aren’t we?”

She’s right, of course.
Eventually, I stop. I take a breath.
I hold the compass flat in my palm and just… wait.

Bit by bit, the needle settles.

And when I finally trust what it’s showing me, trust myself, everything falls into place.

The path appears.
We find our way back.

That’s when it hit me.

The compass had been right all along.

It was me, my constant checking, analysing, overcorrecting, that threw it off.

That’s exactly what 'overthinking' does.
You already know where you’re heading.
You just don’t give yourself the stillness or self-trust to follow it.

That’s why I created The Positive Masculinity Mastermind.

For men who are tired of second-guessing themselves and want to feel calm, clear, and in control again.

One monthly online call.
A private WhatsApp group.

Real conversations that help you switch off without guilt and trust your own direction again.

It’s £50/month, cancel any time.
Doors close tonight! Friday 14th November.

Send me a quick message and I’ll send you the details.

Maybe it’s time to stop spinning the compass and start trusting your true north.
Anyone else have a terrible sense of direction?

Prioritise. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

If you spoke to others the way you speak to yourself… you’d have no friends left.

Most men never admit this out loud.

That the harshest, most relentless voice in their life…
is the one inside their own head.

The voice that tells you you’re behind.
The voice that tells you you should be further on.
The voice that takes one small mistake and whispers:
“There you go again… typical... you stupid ****”

You can lead a team, provide for your family, solve a crisis, and hold everything together, yet still get dismantled by a quiet sentence no one else hears.

The truth is your inner critic isn’t even yours. 😳

You absorbed it.

From childhood expectations.
Family dynamics.
School.
Sport.
Work.
Comparison.

The pressure to “be a man” and never crack.

You’ve been carrying someone else’s voice and calling it truth.

This is why you’re exhausted… even on the days you “haven’t done much.”

It’s why you procrastinate on things you actually care about.
It’s why you overthink everything.
It’s why you don’t feel proud of yourself, even when you achieve.

Negative self-talk doesn’t just dent confidence.

It shapes your identity if you never stop to challenge it.

The good news is, it doesn't have to be this way...

You can retrain it. 🫵🏻
You can rewrite it. 🫵🏻
You can replace it. 🫵🏻

You can build clarity, confidence and control from the inside out.

You don’t need to bully yourself into becoming the man you want to be.
You need to stop fighting yourself.

If this hits home, if you recognise the voice I’m talking about, I’ve put together a simple, powerful tool to help you take the first step:

My Negative Self-Talk Worksheet, that I developed from my 1:1 client work. It's a practical way to catch the critic, challenge it, and reclaim your headspace.

Download your free copy here: https://lnkd.in/eqVcKCUJ

Because you can build a life that feels good on the inside, not just one that looks good on the outside.

What's the most horrid thing you say to yourself on a regular basis that you would never say to anyone else?

Priortise. Optimise. Execute. 😁😇
100% Clarity 100% Belief 100% Success

taplio

The Battle

Andrew Allfrey

Daniel Glyde

Followers

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taplio

The Battle

Andrew Allfrey

Daniel Glyde

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Glyde's LinkedIn Performance

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Performance ScoreDaniel Glyde's LinkedIn Performance