Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

You Need Words

Helping brands stand out from the crowd by defining their brand voice, crafting memorable copy that converts, and delivering human-yet-high-ranking content.

From SEO-friendly website copy to engaging radio scripts…

Personal-brand-boosting bios to enticing product descriptions…

Conversation-starting social captions to captivating email flows…

I can connect you with your people.

Freelance Creative Copywriter and Content Writer

Communicorp UK

Writing stop-you-in-your tracks creative for regional and national brands.

Creative Director

Coming up with killer creative treatments and solutions for a mixture of local, regional and national clients.

Senior Creative Copywriter

Creative Copywriter, Heart Yorkshire

Bauer Media

Creating theatre of mind and memorable creative via compelling radio adverts.

Johnston Press

Writing killer advertising copy, nurturing brand partnerships and sourcing high-value reader competition prizes.

Promotions & Marketing Executive

Heard about that freelance copywriter who hits the sweet spot between emotional connection and SEO-savvy, with helpful content Google digs? ⚡️


You found me! 

Hey! I’m Carly, brand voice expert, messaging strategist, and a bloody good copywriter who’ll connect you with your people through words that make them 𝘧𝘦𝘦𝘭 something. 

For the past 16 years I’ve helped brands and businesses find their voices, tell their stories, and reach their target audience through messaging that resonates. 🎯 

I’ve written for loads of sectors and covered many a topic, including:

➡️ Mental health & wellbeing
➡️ Holistic therapy
➡️ Social justice
➡️ Psychology
➡️ Public sector
➡️ Healthcare
➡️ Education
➡️ Entertainment
➡️ Executive coaching
➡️ Change Management
➡️ Business transformation
➡️ Retail (in-store & online)
➡️ Recruitment
➡️ Tech
➡️ Tourism
➡️ Beauty + aesthetics
➡️ Interior design + more (we’ll be here all day!)

I’ve been lucky enough to work with some huge clients like Emmerdale, Cineworld, NHS, Virgin, and Subway, but I’ve also had the pleasure of helping passionate founders define their brands and launch their businesses — and I’ve loved every second!

I’m a weird-and-wonderful Yorkshire lass with a creative brain that never switches off. I love working with people who’re a little bit different, so, come as you are and be balls-out YOU! 

There’s no airs and graces over here! 🤗

If you’re looking for: 

▪️An unforgettable tone of voice 📣

▪️SEO-friendly web copy that still feels human 👩‍💻

▪️A personal-brand-boosting LinkedIn bio 💁🏻

▪️Conversation-starting social captions 🗣️

▪️Search-satisfying blogs people want to read💫

▪️Personality-packed product descriptions (that sell your stuff!) 💴 

▪️Marketing emails that keep your subscribers all-in 🤗

 …I’m the one who’ll help you spark that connection with the people you want.⚡️

Did I mention I’m an all-round treat to work with?

Virtual brew? ☕️


taplio

The Battle

Andrew Allfrey

Carly Hall-Simms, Copywriter

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