Huzzah CX Agency

Founder

PURE Spa & Beauty

Head Of Ecommerce

Search & Beyond

Ecommerce SEO and Growth Specialist

A Hume Country Clothing

Digital Marketing and Ecommerce Manager

Investec Structured Products

Search and Insight Specialist

Standard Life

Digital Marketing Manager

We Are AD

Search and Insight Strategist

AmazeRealise

Advised clients at board level on a wide range of search marketing activities covering the following areas; Natural Search, Google Adwords and Paid Search, Conversion Rate Optimisation, Social Media and Content Strategy.

Clients Include:

Scottish Widows Investment Partnership (SWIP) - AXA UK - Lloyds TSB Cardnet - Balfour Manson - The Royal Yacht Britannia - Realise Digital - Precedent - Hymans LLP ... Amongst Others

Search Engine Optimisation Expert

Mackerel Media

Clients Include:

Glengoyne Distillers, Welcome to Scotland, Letts Diaries, Scottish Friendly, Ski Independence, Powderbeds, Turcan Connell Solicitors, Caravan Accessories, AEGON, Consortium

Search Marketing Consultant

Click Funnel Ltd

Clients Included

Mankind Styling & Grooming, Corporate Rewards, Choice Quote Insurance, Petplan Insurance, Collins Debden (Collins Diaries) Ski Independence, The Rapid Home Buyers, Essential Healthcare, Free Agent Central, Abernethy Trust, Bowmore Whisky, Gaelforce Marine

Director

Freelance Klaviyo email and SMS expert helping D2C brands redefine the customer experience

As a seasoned Klaviyo Email Marketing and SMS Expert, I specialize in navigating the complex landscape of customer communication for direct-to-consumer (D2C) eCommerce brands. For D2C brands the undoubted challenges in maintaining effective customer engagement are multifaceted:

Many D2C brands struggle to capture the fleeting attention of their audience. Amidst the clutter of daily emails and texts, their messages often go unnoticed or, worse, unopened.

This lack of engagement leads to missed opportunities in nurturing leads, converting sales, and building long-term customer relationships. Brands find themselves in a cycle of hit-or-miss campaigns, resulting in inconsistent revenue streams and a diluted brand voice.

Here's where my expertise comes into play. Utilizing Klaviyo's powerful suite, I craft tailored email and SMS strategies that stand out. 

My approach involves:

> Data-Driven Segmentation: Leveraging Klaviyo's analytics to segment audiences effectively, ensuring that the right message reaches the right person at the right time.

> Personalization at Scale: Developing personalized content that resonates with each segment, fostering a sense of individual connection.

> Automated Workflows: Implementing intelligent automation that nurtures leads and engages customers throughout their journey, from welcome series to post-purchase follow-ups.

> A/B Testing: Constantly refining campaigns through rigorous A/B testing, ensuring continual optimization of open rates, click-throughs, and conversions.

> Performance Analysis: Regularly analyzing campaign performance to make data-backed decisions, aligning marketing efforts with business objectives.



With a track record of transforming email and SMS channels into significant revenue drivers, I empower D2C brands to cut through the noise, connect meaningfully with their customers, and drive sustainable growth. 

Let's connect and explore how we can elevate your brand's communication strategy.

Andrew Allfrey

Baba Bean Co

Chief Marketing Officer

Patrick Mavros

- Create and Propose Digital Campaigns
- Content outlines for Emails, Products, Collections, Blogs and Landing Pages
- Oversee Paid Media, Content Creation and Organic Social Media Strategies
- Maintain and Manage the Digital Marketing Calendar
- Optimizing 3 websites for localized user experiences
- Product Merchandizing based on data driven insights.
- Go-to-market Product launching. 
- Executing targeted email campaigns to boost customer loyalty and Email Sales
- Developing E-commerce strategies leveraging conversion rate optimization tactics
- Coordinating UX design efforts across all three sites
- Developing content tailored to local preferences

Ecommerce & Digital Marketing Manager

- Optimizing 3 websites for localized user experiences
- Product Merchandizing based on data driven insights.
- Go-to-market Product launching. 
- Executing targeted email campaigns to boost customer loyalty and Email Sales
- Developing E-commerce strategies leveraging conversion rate optimization tactics
- Coordinating UX design efforts across all three sites
- Developing content tailored to local preferences

Ecommerce Manager

Bonjour et co.

Email Marketing Made Simple Course Director

Course Director

Collaborating with CMOs and Marketing Directors to upgrade their marketing strategy. 

Curated content calendars, shot lists and copy outlines that grow your marketing strategies year on year using Conversion Rate Optimization tactics on content and engagement.

Marketing Content Director 

Penta Hotels

- Successfully established reporting on critical KPIs linked to all digital touchpoints, increasing transparency and data-driven decision making.
- Worked alongside Operations, BI, Sales and Marketing to establish a solid sense of reporting on critical KPIs linked to all digital Touch points.
- In one year, increased understanding of Tableau, Marketing Automations and external CMS', allowing for more efficient workflows and decreased need for outside support.

Ecommerce Administrator

- Received and processed email and telephonic reservations for multiple properties across Europe in English and German.
- Successfully upsold guests on room type, amenities, and activities available at the property.
- Processed an average of 50+ reservation requests per day.

Reservations Agent

amaSocial

- Successfully managed new customer acquisition, conducting cold calls and product onboarding.
- Conducted analysis of B2B business within Social Media linked to Media Monitoring for clients, providing valuable insights that followed through on many clients renewing their agreements for the next 12 months.
- Reported on findings to clients and provided recommendations for social media strategies.

External Client Consultant

RUGS & SUCH

- Created SMA, SEO concepts and developed the website, resulting in a 50% increase in web traffic.
- Managed all digital marketing funnels, leading to a 80% increase in online sales.
- Assisted with the conversion of offline sales by providing support to clients in creating quotes from inquiry emails.

Digital Marketing Associate

Tourvest Destination Management

Inbound Tourism Agent

With over 8 years of experience in digital marketing and e-commerce and a Bachelor's degree in Hospitality Management from Stenden University, which has provided me with a unique customer-centric approach to online retail and hospitality businesses that have been proven successful time and time again.

taplio

The Battle

Andrew Allfrey

Alexandra Kemp

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