Natter

Vice President Operations

Remarkable AI

Board Advisor

We're on a mission to solve customer experience. More than 1,300 brands (e.g., MARS, Unilever, Victoria's Secret) use Remarkable AI to grow with automated 1:1 messages that make shoppers feel known. Our platform connects with your existing tech stack to generate and deliver personalized messages across email, social, and SMS. 

You're one click away from being remarkable. Sign up at beremarkable.ai

Co-Founder

McKinsey & Company

Management Consultant to executive leadership of global corporations, organizations, and the public sector across North America, Europe, and Sub-Saharan Africa - focusing on improving operations across various sectors. Major engagements include:

• Led revamp of the customer experience operating model for a major financial services provider with operations in 30+ countries across the world. Key achievements include optimizing its call center operations, enhancing branch customer service tools, and increasing online self-selection options. Efforts contributed to a 10% increase in global Net Promoter Score (NPS) and 15% increase in annual revenue 
• Led the $100+ million outsourcing deal of a multinational mobile telecommunications company; built deal model and P&L sensitivity analysis of country’s handset business; advised CFO on commercial negotiation strategy
• Spearheaded a successful rollout of a multinational bank’s new integrated performance management program; efforts impacted over 15,000 employees across 25+ countries and contributed to $130M in incremental net profit 
• Managed the operational turnaround of one of Africa’s largest tax revenue agencies that led to $550 million above its year-over-year non-oil revenue target; Designed and launched digital filing and tax audit processes across 90 offices in the country, enhanced data analytics, and trained 1,850 staff 
• Conducted three private equity due diligences on targets in the power and consumer goods sectors; built financial valuations involving operations/demand trends across multiple countries; led on-site operations assessments
• Led the M&A strategy for a major insurance player; streamlined the firm’s operations across six countries by developing the operating model for its core business units and corporate center

Management Consultant | Engagement Manager

Soccer Sisters United, Inc.

• Created non-profit for the academic and athletic support of over 100 minority girls, ages 5-16.  Located in the Wilson Park Housing Projects of South Philadelphia 
• Managed the program’s overall business affairs and annual overall budget of $30,000
• Program outreach led to over $250,000 in grants/scholarships for private school tuition, equipment, league fees, and training

The Vanguard Group

• Was the youngest at the company. Led a cross-functional initiative focused on Vanguard's institutional sales and customer experience strategy, impacting 1,600 institutional clients with $251 billion in assets. Areas covered include client intelligence and participant investing behavior, investor education design, and competitive analysis

Chief of Staff

• Managed team of 9 associates and analysts tasked with the daily analysis of approximately 7,000 global equity securities and derivative products that cover over 50 Vanguard Equity Funds

Supervisor - Securities, Data and Pricing Group (Equities)

Analyst (Acceleration into Management Program)

Citi Corporate and Investment Banking

• Formulated valuation reports for international industrial and consumer firms like Del Monte, Liz Claiborne, and Caterpillar with fixed income offerings up to $1 billion. Reporting consisted of analyses of interest rate swaps, competitive landscape, and credit derivative instruments
• Compiled data analysis for Cargill’s successful ¥35 billion offering, which included a fixed income profile, foreign-exchange currency performance, and new debt issuance

Summer Analyst

15+ years of experience in Operations, Strategy, Digital Transformation, and Investments. Leveraging technology (e.g., AI) and people management, I drive business growth and operational excellence for startups and large organizations (VC and PE-backed). 

I've had the privilege of living and working across North America, Europe, and Sub-Saharan Africa, having visited 64 countries across six continents. I enjoy collaborating with diverse teams to solve problems and deliver meaningful results.

Key attributes of mine include:

-> Delivery and implementation of change initiatives
-> Analytics and financial modeling (e.g., pricing, forecasts)
-> Go-To-Market implementation 
-> Corporate and Digital Strategy
-> Cross-functional team leadership

Andrew Olaleye

Trove

I founded Trove in 2023. While we build our MVP, we are highlighting expert freelancers, consultants, and entrepreneurs with diverse perspectives, all of whom are dedicated to supporting companies to realize their full potential.

The data is clear: companies with more diverse perspectives perform better financially.

Although diverse perspectives are an essential ingredient for creating thriving companies, many organizations tend to look and think alike, to agree more often than they disagree. The reality is that unless a company’s addressable market looks and thinks like its people, it’s leaving upside on the table.

Trove is tackling this opportunity head-on and creating value for companies and individuals alike. Launched in 2023, we begin our journey by highlighting expert freelancers, consultants, and entrepreneurs, all of whom are dedicated to supporting companies to realize their full potential. Trove partners are experts in their fields with undeniable track records of impact and achievement. Critically, they also possess a remarkable ability to contribute unique perspectives and navigate diverse organizational and cultural landscapes. Shaped by distinct personal and professional journeys, they embody an exceptional blend of experience and freshness, credibility and authenticity. 

For an introduction to any Trove partner, email hello@trovecommunity.com or reach out to them directly via the contact info at the bottom of their story.

You can contact any Trove partner via their website or LinkedIn profile, or email hello@trovecommunity.com for an introduction.

Founder

Polaris Growth Fund

Providing support, guidance, and thought partnership to remarkable entrepreneurs and teams as part of PGF's Strategic Acceleration Team. My work at PGF primarily focuses on growth, marketing, and product management.

Operating Executive

Acacia Growth & Impact Consulting

Acacia Growth & Impact Consulting is a product management and marketing consultancy that delivers compelling, tangible impact to our clients and their customers. Our team of expert product strategists and marketers works with a diverse set of clients, including start-ups, venture capital and private equity firms, publicly traded companies, and non-profits. We possess hands-on operating experience at successful, high-growth organizations, enabling us to excel at both strategy and execution. 

Areas of expertise include:
 -- Product management
 -- Digital marketing
 -- Growth, retention, and engagement
 -- Loyalty programs
 -- Strategic planning
 -- Organizational strategy and hiring
 -- Interim product and marketing leadership

Founder and Managing Partner

University of Washington

* Instructor for HSERV590: Project Management at the UW School of Public Health
* Mentor to students in the MS in Entrepreneurship and Women in Entrepreneurship programs at the Foster School of Business

Faculty & Clinical Instructor

Five Four Ventures LLC

Building and bringing to market B2B and B2C SaaS and marketplace products.

Entrepreneur In Residence

Osmosis.org from Elsevier

* Developed and implemented product and marketing roadmaps, driving 75% YoY growth via improvements to pricing and packaging, user onboarding, core product features and functionality, and marketing optimization
* Built high performing digital team, including marketers, product managers, user researchers, and UX designers
* Established business & communication rhythms with investors, board members, and internal stakeholders

VP, Product Management & Marketing

Rover.com

* Built and led team product management department dedicated to growth and user experience,  dramatically improving UI/UX across web, mobile web, and apps, driving XX% YoY revenue growth
* Developed strategic roadmap for product investments via analyzing data, conducting competitive and user-centered research, and partnering with internal stakeholders to generate insights
 * Delivered quarterly updates on strategic plan and business performance to internal and external stakeholders, including executive team and investors
* Partnered with engineering & UX to implement improved resourcing, prioritization, and sprint planning processes 
* Represented company at recurring customer live stream events open to >200k users

Director of Product Management

* Built and led team of 13 marketers with $xM budget for user acquisition, retention, and engagement via brand, performance, and lifecycle marketing, driving >100% YoY growth and reducing CAC by 50%.
* Conceptualized, scaled, and led organization's first Product Operations team, responsible for growth hacking and running tests requiring no or low engineering support to inform product management roadmap.
* Developed and managed relationships with strategic partners and stakeholders to improve user value proposition and drive organizational growth.
* First and only management-level employee to win the Dog Gone Award, awarded bi-annually to the person most exemplifying Rover’s “focus on impact” and “relentless pursuit of inspiring outcomes” core values.

Head of Marketing 

* Built new team of seven marketers and operators responsible for driving pet sitter retention and engagement
* Partnered with data science to develop and implement metrics to evaluate supply (pet sitter) health and drive accountability for business outcomes across the organization
* Conceptualized and executed beta pet sitter loyalty program, which scaled based on those learnings
* Wrote master creative briefs to ensure design and messaging consistency across business units.

Marketing Lead, Retention & Engagement

Starbucks

* Spearheaded personalization in Starbucks app, including personalized offers & recommendations, enabling extension of 1:1 marketing to 4M additional loyalty members and driving $24M+ incremental revenue
* Managed multichannel personalization capabilities innovation, including as business product owner of proprietary personalization engine, which increased incremental revenue by 100% versus legacy system
* Collaborated with internal & external stakeholders on substantial enhancements to personalization capabilities and UI/UX, including business requirements development & prioritization, user acceptance criteria & testing, and GTM
* Represented business in personalization-related RFPs and pilots for core and international markets, including machine learning, loyalty, and campaign management vendors
* Grew existing financial products marketing program from $40M to $80M+ by partnering with vendors on new products, network/channel expansion, and data exchange to unlock new audiences & improved targeting
* Developed relationships with American Express, Chase, and Discover, and built operational and strategic blueprints for driving $50M incremental revenue annually through targeted credit card linked offers
* Mentored PMs and marketing managers on business strategic planning, technical & operational processes, and career development

Product Lead, Global Brand Loyalty | Personalization

* Managed Starbucks Rewards offer calendar and $70M P&L, including segmentation, targeting, and offer strategy for 12M+ active SR members, leading to 20% annual growth in incremental revenue
* Spearheaded expansion of personalized marketing program from one to multiple weekly offers, driving $500k additional incremental revenue on a weekly basis
* Developed offer incentive conversion approach to support Starbucks’ transition from transaction- to spend-based loyalty program, resulting in +10% return on discount spend and +15% customer engagement
* Grew financial products marketing program from $14M to $40M in one year through offer testing and optimization, audience and channel expansion, and product innovation
* Built custom tools to streamline forecasting and reporting for business, finance, and analytics teams
* Developed and institutionalized relationship with marketing organization, enabling integration of strategies and calendars, as well as formalized loyalty support of brand marketing initiatives

Product Marketing Manager, Global Brand Loyalty | Personalized Marketing

Wayfair

•	Managed $40 million business of company’s top strategic category, including improving COGS by more than 150 basis points on quarterly basis and growing direct revenue by 73% year-over-year
•	Developed strategic category plans, including pricing initiative that contributed to 88% revenue growth in one quarter with minimal impact on landed margin, as well as vendor-level plans to grow key partnerships
* Spearheaded category analytics and reporting for senior leadership, including financial performance, vendor results, promotional efficacy, progress toward strategic objectives, and analysis of growth opportunities
* Organized initiatives of multiple functional teams, including merchandising, buying, marketing, and inventory planning, to ensure cross-functional alignment and progress on category initiatives
* Engaged in regular negotiations with vendors, resulting in significant product cost reductions and mutually lucrative marketing programs to foster top-line growth for both parties
* Mentored and collaboratively composed professional development plans for three direct reports, all of whom were among less than 5% of employees at their level promoted during 12-month cycle
* Received maximum performance-based award, given to less than 5% of employees

Senior Category Manager

Keds

* Managed project to sell-in secondary brand to major wholesale club in 8 countries, including logistics, marketing, and merchandising requirements, resulting in $6 million in incremental revenue
* Led product strategy, business planning, and licensee vetting for category expansion outside of footwear
* Spearheaded analysis of real estate and demographic data to inform brick & mortar growth strategy

Business Development Consultant

I bring 15+ years of product management, digital strategy, marketing, and growth experience across the private, non-profit, and public sectors. Data, customer-centricity, and a focus on impact are at the core of everything I do. The opportunity to make a difference gets me out of bed each morning-- and sometimes keeps me up at night! When I'm not working, you can find me at Seahawks and Mariners home games (and some away games, too), at the beach or on the water, or hiking in the beautiful Pacific Northwest with my best (dog) friend Posie.

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The Battle

Andrew Olaleye

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