FlyTech

Head of Legal Tech Revenue Consulting

Vice Software, LLC

Fractional CRO

Avalon Wellness & Recovery Center

Fractional CMO

Luminary Solutions

Partner

Legal Karma

Legal Karma was named top 5 most innovative legal technology companies by the ABA TECHSHOW, voted on by thousands of investors, legal professionals, and techies. Legal Karma began with the intention of democratizing the law for under-served communities. Legal Karma is working with dozens of law firms to help them improve their client experience and increase revenue through productized services.

Strategic Sales Advisor

The Socratic Experience

Marketing & Demand Generation Consultant

CIENCE

●	Owned all aspects go to market focused sales development campaign launches for new clients including ICP creation, strategic sales research, campaign design, SDR call scripting, LinkedIn social selling strategy, and landing page & PPC ad campaigns.

●	Managed a team of 60 including SDR Team Leads, SDR Callers, Email Messaging Specialists, Web landing page and ad designers, and Email Copywriters.

●	Implemented a new client journey and campaign launch process which resulted in a 38% decrease pilot program client churn in the first 90 days.  

●	Provided strategic sales consulting to customer executives focused on optimizing their outbound communications for prospect market fit.

Director - Sales Development Strategy

Council Vision

●	Created a LinkedIn focused social selling campaign strategy which has aided in advancing sales opportunities and opened new analyst & sourcing advisor relationships within ISG, Avasant, and HFS.

●	Developed a social media content calendar designed to build brand awareness with C-suite stakeholders and industry influencers while providing pipeline touchpoints for the sales team.

●	Planned, scripted, recorded, and edited a series of video podcasts for LinkedIn, designed to create social engagement around Analyst Relations and Advisor Relations services.

●	Built a topical authority SEO campaign using Blog posts focused on ROI centric Analyst Relations strategies.

●	Executed a full Hubspot implementation including sales and marketing workflows, lead scoring, and deal tracking

●	Built a database of 391 C suite contacts at 179 qualified prospect companies.

●	Wrote presentation decks, SOW’s, and invoices for the analyst relations consulting service.

Head of Marketing Communications & Demand Generation 

GasPedal

●	Created and maintained a calendar of webinar events along with corresponding email marketing campaigns from Q4 2019 to Q3 2020 which increased SDR meetings by 41% (27.8 to 39.4 per month).

●	Rebuilt the SDR and Sales Research teams creating two 5 member teams which worked together using a highly targeted account-based outreach strategy.

●	Reduced average new SDR ramp time by 50% (from 3 months to 1.5 months) and increased the average number of booked meetings during ramp from 7 to 25.

●	Wrote and deployed cold email sequences in Outreach.io which achieved an average 22% open rate and 11% reply rate, which increased meetings by 17% (23 to 27.8 per month).

Sales Development Manager

SocialMedia.org

●	As an individual contributor I generated 963 sales meetings with VP and C suite executives at F1000 brands and major hospital systems while maintaining a 92.5% meeting hold rate.

●	Qualified sales opportunities I generated resulted in a 13% close rate (116 closed won deals) against the SDR team’s average of 9% close rate. 

●	Personally closed deals with Workday, Xerox, Sam's Club, and InterContinental Hotels via email alone.

●	Helped the sales team close sales opportunities with social media executives at:
Duke University Health System, Memorial Hospital of Gulfport, Methodist Health System, Nationwide Children's Hospital Nemours Children's Health System, Seattle Children's, and UCSF Health.

Senior Community Builder

B2B sales has gotten a lot harder.  Sure ... there are more tools, agencies, gurus, and tactics than ever.
But there's also a lot less clarity about what works, and a lot more barriers to entering the market.
I can help with that.

Andrew Epps

Blue Cross NC

• Led successful social strategy, elevating reputation (ex. on LinkedIn by 15% among industry leaders).

• Implemented and managed Yammer, enhancing leader-employee communication and engagement in a remote work environment.

• Spearheaded the establishment of the social media Center of Excellence, fostering governance, collaboration, and training across the entire enterprise with active participation from 10 departments and 35 cross-functional participants.

• Pioneered and managed the first paid social media campaigns, resulting in the formation of a dedicated Paid Media team. Developed strategies, benchmarks, and handled multimillion-dollar ad spending.

• Proficient in Sprout Social, Bambu, and GaggleAMP, optimizing content intake process and creating a thriving employee ambassador program with over 200 active participants.

• Expanded Executive Social Media program, providing training and consulting with C-suite executives establishing their online presence and thought leadership. Managed 20 influential leaders across five divisions.

• Developed and managed a high-impact corporate blog using storytelling approach and content strategy, surpassing industry benchmarks in pageviews and time-on-site metrics.

• Implemented Social Media Enterprise tools, integrating platforms like Sprout Social, Salesforce Social Studio, and Khoros with Customer Service (Service Cloud) and Employee Experience Team (Clarabridge/Qualtrics) for streamlined customer service, operations, and improved customer satisfaction.

• Orchestrated efficient daily monitoring and escalation processes, delivering real-time insights to key stakeholders (Customer Service, PR, Government Affairs and others) on social media conversations and campaigns.

• Demonstrated expertise in content strategy, collaborating with cross-functional teams to produce engaging content targeted to specific audiences and aligned with company goals.

Head of Social Media

• Collaborated to align social media strategies and tactics with key business objectives.

• Created the enterprise social media strategy, leading to the successful implementation of various platforms, including an enterprise-wide blog, discussion board, executive live Q&A, video streaming Town Hall events, and video library.

• Oversaw the project management of a corporate intranet redesign for 4,000 employees, resulting in heightened employee engagement.

• Designed and implemented an enterprise-wide social media content calendar.

•Developed the first annual required social media employee training program.

Digital Strategist

• Oversaw the end-to-end design, implementation, and content migration of bcbsnc.com to TeamSite Web Content Management System.

• Established and managed an efficient project/support process and tool, enhancing team productivity.

• Collaborated with cross-functional teams to assess website requirements and coordinated with developers to implement improvements, resulting in enhanced website usability and content.

eBusiness Product Manager

• Developed and trained 70+ project managers on the inaugural portfolio management tool.

• Implemented and served as the content manager for the pioneering project management resource site.

• Provided support to Project Managers throughout the entire life cycle of large corporate projects.

Project Management Office Application Administrator

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community, recruiting members, driving conversations, making connections and participating in an online community and several in-person sessions per year.

Board Chair

Mediaspan (previously koz.com)

• Managed website implementations, professional services, and support for numerous Fortune 500 businesses with a value of over $1 million annually.

• Worked with customers to ensure they received an outstanding implementation and support experience.

• Managed 10 employees and acted as a mentor to associates.

Client Services Manager

Free Press Newspaper

Developed the first online presence for the newspaper.  Responsible for site content development and training reporters on the publishing process.  Built relationships with the community through presentations and promotions. Excellent communication and organization skills required. HTML and graphic skills used on a daily basis.

Web Master/New Media Manager/Sales

EastLink Internet Services

Worked alongside owner to develop a local Internet provider. Grew the business from 0 to 3,000 customers. Implemented policies and procedures,. managed employees, sold and created web sites for businesses. Lead technical support customers.

Web Master / Manager of Internet Services

At Blue Cross NC, my role as Head of Social Media encompasses leading our Center of Excellence, where collaboration and strategic vision have enhanced our reputation and engagement across numerous departments. Our team's efforts in launching paid social campaigns have founded a dedicated Paid Media team, reflecting a commitment to digital innovation.

As Board Chair at SocialMedia.org, I steer high-level discussions and network expansions, contributing to a vibrant community of industry professionals. Harnessing tools like Sprout Social, Salesforce, Khoros and GaggleAMP, we've optimized our digital outreach, demonstrating my strategic acumen and dedication to excellence in social media leadership.

taplio

The Battle

Andrew Epps

James LaCorte 🎯

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