Skye Equipment Rentals

As CEO of Skye Equipment Rentals, I'm responsible for the overall strategic and financial success of the company. With my two partners, we are building Louisville's premier independent rental store that caters to the needs of small and medium sized contractors.

We are located in the heart of Crestwood, KY at 6315 W Highway 146. 

You can always reach us at 502-678-SKYE or visit our website at https://skye.rentals

Co-Founder and CEO

1st Gen Entrepreneurs

I offer coaching & consulting to business owners who want to grow with purpose.

As the first person in my family to start a business (aka 1st Gen Entrepreneur) I know the challenges that come with navigating the unknown. After building my first business from scratch and selling it 15+ years later, I enjoy sharing my hard earned lessons with others so they can succeed.

More details can be found at 👉 1stGen.biz

Business Coach

SKYE Technologies

I founded SKYE Technologies in 2006 to address the tech needs of small businesses in the area. What started as a "one man show" evolved over a 15 year period before selling the company.

As true partner for our clients, we aligned our business interests with theirs. This model enabled us to put technology to good use in a way that helped them grow and succeed. We prided ourselves on starting and maintaining mutually beneficial relationships.

As the founder, my personal experience included:

- Providing strategic technology consulting and advice for both existing and potential clients
- Developing new business through networking, advertising and referrals
- Maintaining strong relationships with existing clients
- Ensuring customer satisfaction and responsiveness to feedback
- Creating and evolving internal processes to increase efficiency
- Researching new technologies and examining their benefits/drawbacks as they pertain to business

In July 2021 we announced the sale of SKYE Technologies to a larger regional firm.

Founder & CEO (Exited in 2021)

I ❤️ 1st Gen Entrepreneurs • Learn more at 1stGen.biz 👊

I'm an IT guy turned Entrepreneur who loves the art of building and growing successful businesses.

I started my first business (Skye Technologies) in 2006, grew it organically for 15+ years, then sold it in 2021. 

After that, I began offering business coaching/consulting under the banner 1st Gen Entrepreneurs. As the first person in my family to start a business, I know what it's like to learn everything the hard way. My goal with 1st Gen is to help others in the same situation to build healthy, sustainable businesses without as much headache & heartache.

Most recently, I became the CEO of a new venture called Skye Equipment Rentals. As a proud, independent, locally owned business, we are looking to become the #1 source for contractors in Oldham County and surrounding areas for all their construction equipment needs.

Thanks for taking a look at my profile and feel free to hit me up...  I love to talk business ☕️

Andrew McIntosh

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

taplio

The Battle

Andrew McIntosh

Beatrice Gutknecht 🦘

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