Consciously raising “four kids”: my two sons and two startups | Follow me for valuable insights on how to lead your marketing strategy and team effectively

We're a senior paid media team. We help B2B companies generate qualified leads and DTC stores drive profitable sales through Google & Meta Ads.

How we work:

- One clear plan: keep, stop, test next.
- Creative pods: 3–4 angles, weekly trims. Winners get budget.
- Audience targeting that converts: remarketing, lookalikes, and cold prospecting.
- Spend guardrails: start small, scale only when performance holds.
- Simple reporting: 2-minute weekly notes tied to results.

Proof:

- B2B SaaS: Cost per SQL dropped 62% in 6 weeks. Lead volume up 3x.
- Fashion brand: ROAS 3.09→7.33 in 8 weeks. Purchases 111→216. Similar spend.

18 years in paid media. Expert-vetted. Case studies + client videos https://marketingo.com/testimonials

Offer:
Free Paid Ads Strategy Plan in 48h: short audit → 3 quick wins → optional 20-min call.

DM "LEADS" for B2B or "SALES" for eCommerce.

Andrei Haret

I pulled my kids from school two weeks ago.

First time ever.

Asked my parents to take days off to watch them while I flew to Cyprus for four days.

The guilt hit me hard. What kind of parent does this? But I was running on fumes, and I knew if I didn't stop, I'd have nothing left to give anyone.

My productivity had dropped to 2-3 hours a day. I was staring at my screen, barely moving the needle. One year since my last real vacation without working, and I could feel another burnout coming.

The fear was real. What if I fall behind? What if clients need me? What if this breaks everything?

But I made a call on the spot anyway.

Cyprus was the closest warm place from Moldova. Direct flight, 2.5 hours. Low-cost. 21 degrees Celcius and sunny while it was -5 back home.

I walked on the beach. Got some sun. Recharged.

The relief I felt was almost uncomfortable. Like I'd been holding my breath for months and finally remembered how to breathe.

It worked. I came back with energy I forgot I had. And honestly? My kids didn't fall apart. My parents handled it. The world kept spinning.

The lesson: waiting for the "right time" to rest means you'll wait until you crash.

I need to do this more often. Not once a year. Not when I'm already burned out.

Before I hit empty.

How do you know when it's time to step away?

We turn Google & Meta Ads into High-ticket B2B booked calls and DTC eCommerce sales | CEO, MarketinGO

I'm working on an analytics project right now.
The hard part? The website is a Single Page Application. The issue is that Single Page Applications don't reload pages.

That means your standard pageview tags fire once.
Then nothing.

The fix includes 3 things to do:

1. Push virtual pageviews to dataLayer on route change
2. Use these pushes as triggers
3. Fire your GA4 config tag on that triggers, not just page load

Your dev needs to push an event every time the URL changes. Without it, GTM has nothing to listen for.
Built-in tracking of Google Analytics 4 and History Change listener $within GTM$ sometimes can help, but the most accurate way to track virtual pageviews is to ask a developer to push a custom event to the data layer.

If your SPA isn't tracking right, you're flying blind.

What's your go-to method for catching SPA tracking gaps before they cost you conversions?

I audit Google Ads accounts in 90 minutes.

Here's my exact framework:

Minutes 0-20: Conversion truth
• Check Enhanced Conversions setup
• Verify GA4 event mapping
• Spot offline conversion gaps
• Flag attribution breaks

Minutes 20-45: Campaign structure
• Review match type discipline
• Check exact vs broad allocation
• Audit negative list hygiene
• Scan for budget waste

Minutes 45-70: Search term reality
• Pull 90-day search term report
• Run n-gram analysis for junk
• Flag irrelevant triggers
• Identify high-intent gaps

Minutes 70-90: Performance math
• Calculate actual CAC vs target
• Check LTV:CAC ratio
• Review payback window
• Assess scale readiness

If you can't trust the data, you can't fix the campaigns.

The best audits don't just find problems.

They show you the next three moves.

Want my audit checklist?

Most B2B founders skip this step, then wonder why their CAC math is broken.

I audit GTM containers in 45 minutes. Here's my exact checklist:

• Start with the Preview mode. Fire test events on your site. Watch what tags fire, what doesn't, and what fires multiple times.

• Check your GA4 config tag. One per container. If you see two, you're double-counting everything $if this is not an update one$.

• Look at Enhanced Conversions setup. Is it pulling email, phone, and name from the form? If not, your conversion data is weak.

• Scroll through your triggers. Are they clean? Or do you have 47 versions of "Form Submit" because no one deleted the old tests?

• Check your variables. Form IDs and CRM fields should all be mapped. If they're missing, your attribution is guessing.

• Open the Conversions report in GA4. Do the numbers match what your CRM says? If they're off by more than 10%, something's leaking.

• Finally, test your thank-you page. Ideally not to track thank-you pages, I wrote a post about it recently.

I've seen $50k/month budgets run on broken tracking. Don't be that founder.

What's the worst tracking issue you've found in your stack?

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Most CEOs open GA4 and get lost.
Too many reports. Too much noise.

Here's what I'd tell any CEO to check::

1. Landing Page Performance
Which pages convert visitors to demos? Not sessions. Conversions.

2. Traffic Source ROI
What channels drive qualified pipeline? Google, LinkedIn, or organic? Track cost per demo, not just clicks.

3. Conversion Paths
How many touches before a demo books? This tells you if attribution is broken or if nurture needs work.

4. Form Completion Rate
Where do people drop off? Fix the form, not the traffic.

5. Returning Visitor Behavior
Are they coming back to book? Or bouncing? This signals intent quality.

Skip the vanity dashboard and track what ties to revenue: demos booked, SQLs generated, CAC vs CLV.

If a report doesn't answer "did this drive pipeline?" don't waste time on it.

5 reports weekly. That's it.

What's the one GA4 report you check most often?

Last week I had a thought that felt too specific to be random.

"What if I could message Claude from my phone and come back to finished work on my laptop?"

Today, Anthropic announced exactly that.

Claude Dispatch is here. One persistent conversation. Claude runs on your desktop. You send tasks from your phone. You come back to done work.

I'm not saying Claude is reading my thoughts.

But Claude is reading my thoughts.

For me, running a paid media agency, this is a real shift:

• Strategy docs drafted while I'm commuting
• Client reports queued from my phone
• Outreach sequences fired off between meetings
• ClickUp tasks structured before I sit down

All done by the time I'm back at my desk.

This is what AI-native operations looks like in 2026. Not prompting for answers. Delegating actual work.

The gap between people building workflows around tools like this and people still asking one-off questions is growing every week.

Are you using Claude for actual business operations, or still just asking it questions?

graphical user interface, application, Teams

A new client came to us with a finished website.

Like 95% of clients do.

They'd already structured everything by industry.

Separate pages for healthcare, finance, tech.

Made sense internally. Looked clean in the sitemap.

But here's the problem:

Nobody searches "X service for healthcare companies."

They search "alternative to Y service" (Y service is the competitor service).

Your website structure should mirror search intent, not your org chart.

Before you build pages, map your PPC campaigns:

1. Pull search term reports from competitors or tools

2. Group by intent, not by how you sell

3. Build landing pages that match those clusters

4. Then structure your site navigation

I've seen this kill conversion rates over and over.

Beautiful site. Zero alignment with how buyers search.

The fix? Start with campaign structure. Let search behavior dictate your site map.

Your website isn't a brochure. It's a conversion tool.

Build it like one.

Have you structured your site around how you sell or how people search?

Most advertisers ignore their Google Ads search terms report. They look for obvious waste and move on.

But the real value is understanding what's already working and where you're losing money without realizing it.

Here are 3 things to review every week:

1. When people see your ad but don't click
Your ad is showing up when someone searches, but they scroll right past it. Usually means one of two things: your headline doesn't match what they're actually looking for, or a competitor's ad is more appealing and sitting above yours.

2. The searches that bring you customers but only once
Sometimes someone types in a specific phrase, clicks your ad, and becomes a customer. But it only happens once because that search term is buried with hundreds of others. I pull it out, give it its own budget, and write ads specifically for it so it can bring customers consistently.

3. The wrong people clicking your ads
Let's say you sell premium software. Google might show your ad to someone searching for "free trial" or "cheapest option." You pay for the click, but they were never going to buy. I tighten your settings so you only pay for clicks from people actually ready to spend.

Most accounts I audit are wasting 15-30% of their ad spend on these three issues alone.

I have 5 more checks that reduce waste and bring in more qualified leads.

Comment Insights and I'll send you the full list.

I stopped tracking thank you pages in 2024.

Best tracking decision I ever made.

Here's why URL-based conversions are dead:

Thank you pages break. All the time.

Someone changes the URL structure. A dev updates the site. A form plugin redirects differently. Your conversion tracking dies and you don't know for weeks.

Event-based tracking is bulletproof.

Fire a conversion event when the form submits. Not when a page loads. You're tracking the actual action.

Here's what I use now:

1. GTM event listeners OR custom codes on form submissions
2. Enhanced Conversions to pass lead data
3. Server-side events via CAPI when needed

The result? Clean attribution. No ghost conversions. No missed leads because someone hit back or closed the tab before the thank you page loaded.

I've seen clients lose 15-20% of conversions because thank you pages didn't fire. That's not a tracking gap. That's a business problem.

If you're still relying on URL-based goals, you're flying blind.

Switch to event tracking. Your attribution will thank you.

What's your current conversion tracking setup?

Broad match in 2026 can scale or sink you.

The difference? Three guardrails.

I've managed budgets from $20k to $1M per month. Broad match works when you have the right conditions. Without them, it burns cash on irrelevant searches.

Here's when broad match works:

1. You have conversion data: 50+ conversions per month minimum
2. Smart bidding is live: Target CPA, Target ROAS
3. Negative keyword discipline: Weekly n-gram pruning and tight exclusions

Without all three, you're funding Google's discovery budget, not yours.

When to protect exact match instead:

• Low conversion volume (under 30 per month)
• High-intent keywords with clear buyer signals
• Tight budgets where every click counts
• New accounts without historical data

I allocate 70-20-10 across scale-test-explore. Broad match lives in the 20-10 zone until it proves itself. Exact match protects the 70.

Broad match for discovery. Exact match for control.

The mistake? Flipping broad match on without the data or discipline to guide it.

What's your current split between exact and broad match in your accounts?

Your Meta CPM jumped 40% overnight. You panic. Blame the algorithm.

But here's what actually happened:

Meta CPM spikes come from 3 places:

1. Auction pressure (you can't control)
2. Creative fatigue (you can)
3. Audience saturation (you can)

I've managed budgets from $5k to $50k monthly. The pattern repeats.

When CPM climbs, most advertisers freeze. Wrong move.

Here's what I do instead:

1) Refresh creative every 2 weeks. Not tweaks. New angles.

2) Kill losers fast with weekly rules.

3) Expand cold audiences before saturation hits. Don't wait for frequency to spike above 4.

4) Rotate offers. Same product, different hook. Price anchor vs social proof vs urgency.

5) Layer retargeting with tight windows. 7-day engagers convert better than 30-day.

The goal isn't cheap CPMs. It's profitable CAC within your LTV window.
If your CPM doubled but your CAC stayed flat, you're fine. If CAC broke your unit economics, kill it.

Track cost per demo, not cost per click.

What's your creative refresh rhythm right now?

graphical user interface, text, application, chat or text message

I watched a client pause campaigns for 3 weeks.

They wanted to "save budget" during a slow period.

Here's what it actually cost them:

Lost audience signals Google spent months building.
Lost conversion data the algorithm needs to optimize.
Lost momentum with prospects already in the funnel.

When we turned campaigns back on, we didn't pick up where we left off.

We started from scratch.

CPL jumped 70% in week one. Demo quality dropped. It took 3 full weeks just to get back to baseline performance.

Here's what works better:

Cut budget but keep campaigns live.
Pause only your worst performers, not everything.
Use the slow period to test new audiences or offers.

Small losses beat learning resets every time.

Algorithms need continuous data to stay sharp. Pause them and you're paying twice: once to stop, once to restart.

What's your rule for pausing vs adjusting campaigns?

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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We can help you: 
💠 Build a website that CONVERTS like CRAZY
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Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

taplio

The Battle

Andrei Haret

Kam Hossieny

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taplio

The Battle

Andrei Haret

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrei Haret's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrei Haret's LinkedIn Performance