Andrea Bosoni

2026 will be the year of authenticity with a comeback of raw and unpolished content like vlogging, real-time updates and personal blogs.

This is the stuff that will work. You don’t need tools, AI, or big budgets. Just something interesting to say.

This is true for people but also for products. Most companies aren’t set up for this. Forward-thinking ones will hire in-house creators great at storytelling.

The best strategy to get attention will be to do things and tell the world about your own unique experience.

Forget Reddit now AI search tools are starting to love LinkedIn. I saw a study made by Spotlight that shows how basically all the main ones are citing content posted on there 5x times more often than before. Makes sense as it’s tied to real profiles and not anonymous sources.

I wasn’t expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it’s time to give it another try.

If you’re trying to get your first customers your best bet is to do what I call the 5.1 surround.

It’s pretty simple:

- Pick 1 social media platform: concentrate all of your effort on the single channel where your target audience is most active.
- Keep repeating 5 things: post following a content strategy, engage with related conversations, message your ideal customers, partner with relevant influencers and run laser targeted ads.

People will get that “it’s everywhere” effect that will make you top of mind when they need what your product does.

The founder of an early stage startup is looking to hire a marketing generalist to lead growth.

We were chatting and he was curious to know what I’d ask candidates.

So I gave him a few questions off the top of my head:

1. My product has 2,500 users but 50 paying customers. Any idea about what could be wrong?
2. AI search is a hot topic. Would you be able to explain what query fan-out means?
3. A SaaS has a retention problem. What are 3 things you’d do to reduce churn?
4. I’m running an ad on Instagram that says “learning limited.” How would you fix it?
5. This brand started being more active on social media. Could you tell me how to understand if it’s working?

I told him there’s not necessarily one right answer but it would be really interesting to hear their reasoning.

If they’re able to go through all of them they’re definitely great marketing generalists.

New AI tool: Today we’re releasing Claude Code for marketing.

Me: Skeptical but the launch video has 3M views so let’s take a look at it.

New AI tool: It does a marketer’s work in minutes by browsing, clicking and posting like a human would.

Me: Ahh so what it really does is spam the web with automated comments pretending to be me.

New AI tool: The marketing hire is now optional.

Me: Hahaha no.

At some point while building your product you will get an urge to become better at marketing. It’s very important that you listen to that urge and just get started.

It’s counterintuitive but one of the best marketing strategies is to underpromise and overdeliver. You will likely sacrifice some growth in the short term but all the word of mouth that will come after will more than make up for it. Luckily most people do the opposite.

When you search for “product hunt alternatives” the site that ranks first right below the AI overview is… Product Hunt itself.

There are a lot of benefits to doing something like this for your product. Not only do you drive potential users to your site instead of somewhere else.

You might also get another chance for them to consider what you sell. Unfortunately most founders are too scared by the idea of linking out to competitors.

But if you don’t control the narrative somebody else is going to and it won’t be in your favor!

graphical user interface, text, application, email

Adecco

Year 5. Luck smiled at me another time at Adecco. I worked in an agile, super productive, super reliable team who are still my close friends today.

The pandemic was a tough time. We had to work mostly remotely but managed to achieve great results that I'm proud of.

We redesigned the website, built new landing pages, interactive content, and produced SEO-friendly articles, which eventually increased annual web traffic by 30%.

Our yearly Salary Guide 2021 & 2022 reached 6k+ downloads and 50+ mentions across well-known e-newspapers, not to mention other thought leadership content.

We automated 90% MKT lead tracking and EDM management, which previously was 100% manually done.

Such great milestones to remember!

Digital Marketing Executive

Anh Ngữ TalkFirst

Year 3. I worked under great guidance and fantastic teamwork at Talkfirst. This chapter let me explore a wide range of tasks to sharpen my skills as an in-house marketer and help set the ikigai for my career path.

Digital Marketing is a vast kingdom. I finally picked out a domain that I master and love doing: website, SEO, and MKT automation.

Achievements:
- Increased 15k followers on Facebook in 1 year, produced 60+ videos with 300.000+ views.
- Built a 1 million+ view Youtube channel, 50.000 subscribers Tiktok channel from scratch.
- Branding keywords dominated the top 20 ranks on Google.
- Built 4 new landing pages, rebuilt website homepage to increase 2x loading time.

Happy Life Retreat

Marketing Executive

Bách Khoa Education

REIC Vietnam

Year 0. My first footstep into Marketing. Admittedly, I didn't think I would end up with a marketing job at first. I was lucky to start as a coordinator, which gave me a broad-eye view of marketing.

Marketing Coordinator

I'm turning my freelance gigs into a business. Sharing everything I know about Digital Marketing & Organic Growth for like-minded solopreneur wannabes.

Hit the “Follow” button and join me on this intriguing adventure 😎

☀️I can help you to:
- Stand out in a crowded market
- Attract customers instead of chasing
- Leverage AI & Automation to sell and scale hassle-free

☀️How?
- Tailor-made website with bespoke design and copy that convert
- Launch your e-books, courses, and landing pages with ease
- Automated emails & workflow to capture and nurture leads
- You focus on service and scaling. Automation does repetitive manual tasks. I do monitoring and maintenance.

Does that sound cool to you? Let's have a conversation. DM me with a "Let's start" 🤠👉

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Andrea Bosoni

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The Battle

Andrea Bosoni

Tran Nguyen

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

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