Andrea Bosoni

2026 will be the year of authenticity with a comeback of raw and unpolished content like vlogging, real-time updates and personal blogs.

This is the stuff that will work. You don’t need tools, AI, or big budgets. Just something interesting to say.

This is true for people but also for products. Most companies aren’t set up for this. Forward-thinking ones will hire in-house creators great at storytelling.

The best strategy to get attention will be to do things and tell the world about your own unique experience.

Forget Reddit now AI search tools are starting to love LinkedIn. I saw a study made by Spotlight that shows how basically all the main ones are citing content posted on there 5x times more often than before. Makes sense as it’s tied to real profiles and not anonymous sources.

I wasn’t expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it’s time to give it another try.

If you’re trying to get your first customers your best bet is to do what I call the 5.1 surround.

It’s pretty simple:

- Pick 1 social media platform: concentrate all of your effort on the single channel where your target audience is most active.
- Keep repeating 5 things: post following a content strategy, engage with related conversations, message your ideal customers, partner with relevant influencers and run laser targeted ads.

People will get that “it’s everywhere” effect that will make you top of mind when they need what your product does.

The founder of an early stage startup is looking to hire a marketing generalist to lead growth.

We were chatting and he was curious to know what I’d ask candidates.

So I gave him a few questions off the top of my head:

1. My product has 2,500 users but 50 paying customers. Any idea about what could be wrong?
2. AI search is a hot topic. Would you be able to explain what query fan-out means?
3. A SaaS has a retention problem. What are 3 things you’d do to reduce churn?
4. I’m running an ad on Instagram that says “learning limited.” How would you fix it?
5. This brand started being more active on social media. Could you tell me how to understand if it’s working?

I told him there’s not necessarily one right answer but it would be really interesting to hear their reasoning.

If they’re able to go through all of them they’re definitely great marketing generalists.

New AI tool: Today we’re releasing Claude Code for marketing.

Me: Skeptical but the launch video has 3M views so let’s take a look at it.

New AI tool: It does a marketer’s work in minutes by browsing, clicking and posting like a human would.

Me: Ahh so what it really does is spam the web with automated comments pretending to be me.

New AI tool: The marketing hire is now optional.

Me: Hahaha no.

At some point while building your product you will get an urge to become better at marketing. It’s very important that you listen to that urge and just get started.

It’s counterintuitive but one of the best marketing strategies is to underpromise and overdeliver. You will likely sacrifice some growth in the short term but all the word of mouth that will come after will more than make up for it. Luckily most people do the opposite.

When you search for “product hunt alternatives” the site that ranks first right below the AI overview is… Product Hunt itself.

There are a lot of benefits to doing something like this for your product. Not only do you drive potential users to your site instead of somewhere else.

You might also get another chance for them to consider what you sell. Unfortunately most founders are too scared by the idea of linking out to competitors.

But if you don’t control the narrative somebody else is going to and it won’t be in your favor!

graphical user interface, text, application, email

Award-winning Technology Executive and product innovation thought leader with a 18+ year record of excellence positively impacting multi-million and multi-billion dollar product and service ecosystems—for startups to Fortune 100s.

A change management driver capable of “selling” transition, and leading innovation strategy, governance, and delivery across an organisation. Bridges siloes between technical and business factions to ensure feasibility and end user satisfaction. A future-thinker capable of seeing the big picture with cognisance of the smaller details; strong ability to anticipate, envision, define, enlist, and enact—identifying what is most needed tomorrow and today.

Experience leading direct reports; DevOps, enterprise architects, and support divisions; equivalent success overseeing project teams with no role authority. History of mentoring individuals to career advancement; thrives as a catalyst for collective achievement.

Sanat Hegde

2025 wrap: Building Hirevire in public

Last year we processed 200k+ applications through Hirevire, saving our customers roughly 800k hours in screening time. Not bad for a two-person team.

Nikhil and I spent most of 2025 shipping features people actually asked for. 

The big ones:
- AI reviews that explain why candidates match (or don't) without replacing human judgment
- SMS invites because email open rates aren't what they used to be
- Delayed interview invites that reduced drop-off rates
- Google for Jobs integration that actually works
- Analytics that finally show where traffic comes from

The numbers: 1,038 paid users, $107k revenue in 12 months. 
Still small, still learning, still listening to every piece of feedback.

Working on job templates and AI scorecards for 2026 Q1. 

The goal hasn't changed - make screening faster without making it feel robotic.

If you're hiring at scale (or know someone who is), we'd love your feedback.

Helping busy founders be more productive while hiring candidates with 📹

Everyone says "reduce friction in your recruitment funnel." But which friction?

We added a feature to Hirevire that increases friction in one sense—we delay the video interview invite until after someone applies.            
          
Conventional wisdom says: "Show everything upfront! Transparency!" 

But here's what actually happens: candidates see video questions on page one, imagine themselves fumbling on camera, and bounce. 
0% completion.       

Meanwhile, a candidate who has already uploaded their resume and filled out your form? They've crossed the psychological threshold. 
Sunk cost fallacy now works for you. They're 3x more likely to complete the video.          

This is the difference between theoretical friction and actual conversion data.                                     

So now: collect basic info first (email, resume, whatever you want), then auto-send the video invite on a delay. Could be 2 hours, could be 2 days. 
You decide the timing based on your candidate psychology.             

 The system runs itself. Early customers are reporting measurably better    
 completion rates on both stages.                        
 
 Sometimes the best way to reduce friction is to sequence it correctly, not   
 eliminate it.

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The Battle

Andrea Bosoni

Sanat Hegde

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

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