Andrea Bosoni

2026 will be the year of authenticity with a comeback of raw and unpolished content like vlogging, real-time updates and personal blogs.

This is the stuff that will work. You don’t need tools, AI, or big budgets. Just something interesting to say.

This is true for people but also for products. Most companies aren’t set up for this. Forward-thinking ones will hire in-house creators great at storytelling.

The best strategy to get attention will be to do things and tell the world about your own unique experience.

Forget Reddit now AI search tools are starting to love LinkedIn. I saw a study made by Spotlight that shows how basically all the main ones are citing content posted on there 5x times more often than before. Makes sense as it’s tied to real profiles and not anonymous sources.

I wasn’t expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it’s time to give it another try.

If you’re trying to get your first customers your best bet is to do what I call the 5.1 surround.

It’s pretty simple:

- Pick 1 social media platform: concentrate all of your effort on the single channel where your target audience is most active.
- Keep repeating 5 things: post following a content strategy, engage with related conversations, message your ideal customers, partner with relevant influencers and run laser targeted ads.

People will get that “it’s everywhere” effect that will make you top of mind when they need what your product does.

The founder of an early stage startup is looking to hire a marketing generalist to lead growth.

We were chatting and he was curious to know what I’d ask candidates.

So I gave him a few questions off the top of my head:

1. My product has 2,500 users but 50 paying customers. Any idea about what could be wrong?
2. AI search is a hot topic. Would you be able to explain what query fan-out means?
3. A SaaS has a retention problem. What are 3 things you’d do to reduce churn?
4. I’m running an ad on Instagram that says “learning limited.” How would you fix it?
5. This brand started being more active on social media. Could you tell me how to understand if it’s working?

I told him there’s not necessarily one right answer but it would be really interesting to hear their reasoning.

If they’re able to go through all of them they’re definitely great marketing generalists.

New AI tool: Today we’re releasing Claude Code for marketing.

Me: Skeptical but the launch video has 3M views so let’s take a look at it.

New AI tool: It does a marketer’s work in minutes by browsing, clicking and posting like a human would.

Me: Ahh so what it really does is spam the web with automated comments pretending to be me.

New AI tool: The marketing hire is now optional.

Me: Hahaha no.

At some point while building your product you will get an urge to become better at marketing. It’s very important that you listen to that urge and just get started.

It’s counterintuitive but one of the best marketing strategies is to underpromise and overdeliver. You will likely sacrifice some growth in the short term but all the word of mouth that will come after will more than make up for it. Luckily most people do the opposite.

When you search for “product hunt alternatives” the site that ranks first right below the AI overview is… Product Hunt itself.

There are a lot of benefits to doing something like this for your product. Not only do you drive potential users to your site instead of somewhere else.

You might also get another chance for them to consider what you sell. Unfortunately most founders are too scared by the idea of linking out to competitors.

But if you don’t control the narrative somebody else is going to and it won’t be in your favor!

graphical user interface, text, application, email

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I love to build new stuff. Cool stuff. 

Since 2010, I have developed apps and games with millions of downloads with mHotspot being the most popular app. I had worked with C, C++, Java, C#.Net, Javascript, jQuery, React, React Native, MeteorJS, Unity, GatsbyJS, GraphQL, NextJS, Mongo, Express, Node, Puppeteer, OpenWrt, Firebase, AWS/DO, Hasura, Prisma, FaunaDB/FQL, Typescript, Svelte. I’ve built desktop, web and mobile apps (few games too). What I can, will, do and love is to build a product from 0 to 1. Single-handedly. 

If you’d like to know a few milestones in my journey, please visit: https://saikrishna.me/journey
I love to talk about tech, movies, and music.

Fellow of Startup Leadership Program, NUMA, Startup Chile

Sai Krishna

You either die a hero or live long enough to see yourself implementing ads.

Building the world's fastest blogging platform with auto-seo. Previously built Digibooster, SpotPlay, mHotspot.

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AI is creating videos for cheap these days.
But this was made by amazing human talent.

A b2c app that has 5M+ downloads and raised $4.75M funding signed up to superblog recently. 

I’m sure they are going to hit 25M downloads. Will share the name then. ;)

If you are not embarrassed by the first version of your product, you’ve launched too late.

You can see the first version and the current version of Superblog. And of course there are many more templates now.

Immensely grateful to the early customers. My way of showing gratitude to them is by grandfathering them on the original plans that they subscribed to, forever.

Migrated from tsc to tsgo

tsc: 20.3s
tsgo: 1.8s

122k lines of code

Don’t sleep on DX.

"Why do you want to bootstrap solo?"

Me:

Founder of Ferndesk | I help SaaS founders save time on docs | Writing about building a SaaS from zero.

$0 spent on AEO.
$0 on AI observability.
$0 on ChatGPT tracking tools.

Yet, a customer just told me they found us on Gemini.

For Ferndesk, a relatively new product, in an extremely competitive field.

Here's what I did instead:

- SEO fundamentals 
- Bottom-of-funnel keywords - found using Ahrefs 
- Replying to Reddit threads - identified with Redreach – Get Customers from Reddit 
- Making YouTube videos targeting BOF keywords - using Screen Studio
- Moving my docs from a subdomain (help.yoursite.com) to a subfolder (yoursite.com/help) - Ferndesk makes this easy. 

That's it.

Everyone's scrambling to buy the new shiny tool that tells you if ChatGPT mentions your brand.

But the AI chatbots are pulling from the same places Google does.

Reddit. YouTube. Your website content.

If you rank for the right keywords, answer real questions, and show up where people are already asking... the AI will find you too.

AEO/GEO isn't a new game.
It's SEO with a different scoreboard.
Stop overcomplicating it.

started migration from nextjs to tanstack start

always watch session replays of website visitors. 

you'll know exactly how well potential customers are interacting with your landing page and where they are dropping off.

Now you can control your superblog with claude code.
Not just claude code, but with any agent that supports MCP.

Simply add the Superblog MCP: https://write .superblog .ai /api/mcp

- write new blog posts
- edit existing blog posts
- optimize for SEO
- manage tags/categories
- automatically add internal links between your blog posts
- and even customize your superblog.

I spent 3 days to ship the new landing page for superblog. Focused on the copy and messaging for around 16 hours.

I'd love to get your feedback on the marketing copy, design, and overall value prop of the website. Comment below! Thanks in advance. :)

Visit website: https://superblog.ai

Congrats Ayush! :)

Super happy for Superblog customer!

Co-Founder, OutlierKit | I help Content Agencies & Creators Win on YouTube with Data-Backed Growth Tools

Witnessed this journey up close and 
Super proud of this! 😍♥️

It is a very candid discussion.

I have seen all of this play out irl and this discussion does justice to that journey.

If you are just getting started, Ayush Chaturvedi shares the playbook that works for bootstrappers even in 2026 👇

Open video: How I Grew My SaaS to $150K/Year With Reddit and SEO on youtu.be

How I Grew My SaaS to $150K/Year With Reddit and SEO

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The Battle

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Engagements

Likes

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