Andrea Bosoni

2026 will be the year of authenticity with a comeback of raw and unpolished content like vlogging, real-time updates and personal blogs.

This is the stuff that will work. You don’t need tools, AI, or big budgets. Just something interesting to say.

This is true for people but also for products. Most companies aren’t set up for this. Forward-thinking ones will hire in-house creators great at storytelling.

The best strategy to get attention will be to do things and tell the world about your own unique experience.

Forget Reddit now AI search tools are starting to love LinkedIn. I saw a study made by Spotlight that shows how basically all the main ones are citing content posted on there 5x times more often than before. Makes sense as it’s tied to real profiles and not anonymous sources.

I wasn’t expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it’s time to give it another try.

If you’re trying to get your first customers your best bet is to do what I call the 5.1 surround.

It’s pretty simple:

- Pick 1 social media platform: concentrate all of your effort on the single channel where your target audience is most active.
- Keep repeating 5 things: post following a content strategy, engage with related conversations, message your ideal customers, partner with relevant influencers and run laser targeted ads.

People will get that “it’s everywhere” effect that will make you top of mind when they need what your product does.

The founder of an early stage startup is looking to hire a marketing generalist to lead growth.

We were chatting and he was curious to know what I’d ask candidates.

So I gave him a few questions off the top of my head:

1. My product has 2,500 users but 50 paying customers. Any idea about what could be wrong?
2. AI search is a hot topic. Would you be able to explain what query fan-out means?
3. A SaaS has a retention problem. What are 3 things you’d do to reduce churn?
4. I’m running an ad on Instagram that says “learning limited.” How would you fix it?
5. This brand started being more active on social media. Could you tell me how to understand if it’s working?

I told him there’s not necessarily one right answer but it would be really interesting to hear their reasoning.

If they’re able to go through all of them they’re definitely great marketing generalists.

New AI tool: Today we’re releasing Claude Code for marketing.

Me: Skeptical but the launch video has 3M views so let’s take a look at it.

New AI tool: It does a marketer’s work in minutes by browsing, clicking and posting like a human would.

Me: Ahh so what it really does is spam the web with automated comments pretending to be me.

New AI tool: The marketing hire is now optional.

Me: Hahaha no.

At some point while building your product you will get an urge to become better at marketing. It’s very important that you listen to that urge and just get started.

It’s counterintuitive but one of the best marketing strategies is to underpromise and overdeliver. You will likely sacrifice some growth in the short term but all the word of mouth that will come after will more than make up for it. Luckily most people do the opposite.

When you search for “product hunt alternatives” the site that ranks first right below the AI overview is… Product Hunt itself.

There are a lot of benefits to doing something like this for your product. Not only do you drive potential users to your site instead of somewhere else.

You might also get another chance for them to consider what you sell. Unfortunately most founders are too scared by the idea of linking out to competitors.

But if you don’t control the narrative somebody else is going to and it won’t be in your favor!

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Body Beyond Weight Loss Newsletter

Owner

Fitness Coach, Strength & Conditioning Coach, Rehab Specialist

SVETNESS

Personal Trainer

Craig Hospital

Above all else, this position showed me how fitness can truly transform any body and any life 🙌🏾

I worked with spinal cord injury (SCI) and traumatic brain injury (TBI) clients whose goals were not only…

Improved health
Weight loss
Strength

But also…

Improved independence
Recovery support
Regained mobility

In this position, I was pushed to be innovative.

I had to find ways to strengthen the core of someone who could not fully sense their muscles. 

I had to help people lose weight through exercise when only half of their body could move. 

I had to regress and break down exercises to their most basic elements.

As I helped to rebuild the strength of a recovering SCI client whose goal was to be able to feed himself again. 

It was as rewarding as it was eye-opening. 

There is NO ONE whose quality of life cannot be greatly improved by getting stronger. 

No matter their level of injury or disability.

From this job, I took the knowledge of how to apply strength training to the most delicate situations. 

And how to strategically manipulate the many variables associated with weight loss. 

To situations of low physical activity and imposed physical restrictions. 

I will forever hold my experience at this rehab hospital in the highest esteem.

And will apply the valuable lessons learned to future clients who have physical and physiological limitations affecting their fitness.

Clinical Exercise Specialist

Explosive Performance

Explosive Performance / Strength & Conditioning Coach

Sport&Health

Certified Personal Trainer

United States Air Force

Flight Commander

Physical Fitness Leader

Health & Fitness Coach For Women Entrepreneurs | New Posts Mon-Fri At 7am US MT

I suffered a very bad back injury and gained 80lbs in 18 months. I was 2 years into being a fitness coach and thought I knew everything. Yet, when I couldn’t workout 12hrs per week, I discovered that my ‘perfect’ nutrition did nothing to keep me from gaining weight - even when I starved myself for months!

All the ‘conventional’ advice that I had given my clients - eat low fat, cut calories to lose fat, go to the gym everyday, get your cardio in, eat ‘negative calorie foods’… NONE of it worked anymore. That’s when I realized that I had been ‘getting away’ with bad nutrition by over-exercising. And that over-exercising caught up to me with a back injury.  I was stuck.

Not only was I frustrated and embarrassed, but I was also worried. Diabetes runs in my family. And I had promised myself that I would never let my body get ‘like this’ or ever let my health get to the point where a doctor would prescribe me medication. 

So, instead of turning to other ‘diets’ to follow. I started reading research, learning physiology, and trying to understand how genetics and your health history affects fat loss. And when I found the answer, it was the opposite of what everyone was saying. 

I started implementing what I learned not only with myself, but with my clients. The results I got for my clients (and myself) were life changing! Health issues resolved and stubborn fat dropped off like it was nothing. On top of that, they only exercised 2-3 hours per week!

And my clients with health conditions, who had been stuck for years, had 25+lbs to lose, and had been working with trainers/coaches for years with no results - they were completely stunned!

I knew I needed to bring what I learned to more women. Women like you. Who are suffering from health issues and are stuck with their fat loss.

👇🏾👇🏾👇🏾
It was at this point in my coaching career that I created the concept of Body Beyond Weight Loss.

Which follows my framework called "Health First Fat Loss."

(Click here to watch my short video explaining Health First Fat Loss: https://www.skool.com/bodybeyondweightloss)

Health First Fat Loss upholds that weight lost without health gained is NOT the way 💯

It also accounts for the fact that losing 25-100lbs is not the same journey as losing 5-15lbs. 

So if you’re ready to see what a 'Body Beyond Weight Loss' could look like for you...

✅ Drop me a DM here on LinkedIn. 

We'll discuss how to make this the LAST time you ever ‘try to get fit and healthy’.

I look forward to getting to know you 💪🏾 


Your coach,

Katrina

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The Battle

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Katrina Romain 💪🏾

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