Andrea Bosoni

Look at this. To the average person this seems like a normal video that got very popular.

But behind the scenes it’s been designed to do a very important thing. It positions Jenni on par with ChatGPT and music.

A tool so popular it didn’t even need to be explained what it is.

This video is designed to make people feel like everyone else knows about it except them. 

Especially in that target audience no one wants the feeling of missing out.

A lot of them will go and Google it. They’ve been influenced without even realizing it.

Someone said that a $10–15k/month product is a hobby and not a business.

Let’s forget for a second that this is more than the average salary of most people.

For many solo founders the goal isn’t to make as much money as possible.

It’s to feel free and build a life they don’t need a vacation from.

A while ago I wrote about wanting a tool to manage my comments without having to open X and LinkedIn and getting sucked into the feed.

Buffer saw my post and reached out to me asking questions. Then they built it and gave me access to try it. Today they’re launching it to everyone.

I think this is a great example of how actually listening to your ideal customers can get you not only more sales but also free word of mouth.

My marketing predictions for 2026:

- People will start to realize that AEO, GEO or whatever you want to call it is something they can measure but not really influence besides traditional search fundamentals and building a brand real people talk about

- In an attempt to make up for all the lost search clicks most brands will double down on hiring in-house creators who can demonstrate the ability to produce original content that gets attention online

- As distribution channels shrink and acquiring new customers profitably becomes harder we’ll see more acquisitions of emerging bootstrapped players by bigger funded brands as a growth tactic

There’s a growing number of people copying my content. I know because I get tagged in the comments.

So I tried something different and sent some of them a message asking why they did it.

I got basically three answers:

“Oh it wasn’t me it was my ghostwriter”

“My AI tool made me do it”

“But everyone copies everything all the time”

Even assuming that’s true (which I’m not sure) I honestly can’t decide which one is the worst.

Social media is becoming 100% about followers, business and money. I kinda miss the old days when it was that but also more than that.

Today a lawyer told me that if you’re based in Italy and want to do a giveaway you need to notify the Italian department of the Treasury, post a surety bond, have a data server physically located in Italy, file the terms and conditions with the authorities, call a notary or the Chamber of commerce to certify the winner, submit an official closing report and a few other things 🤌

I promise you don’t have to be a 20-something who just dropped out of college to build something online. This is a limiting belief that a lot of people still have and that I really want to see disappear. I hope to see more and more older folks who hate their job and feel trapped start something on the side and be successful.

Being a marketer fucked up my mind. Every time I see something interesting I start thinking how I’d turn it into content. It’s a curse.

I took a look at the social media profiles of the founders of the top 15 startups with more revenue on this chart and 80% of them have less than 10k followers. I don’t want to draw any conclusion from this but it’s interesting because it goes against the common narrative that you need a huge following to be successful.

I'm trying the 2-hour of deep work thing and I have to say that it's skyrocketing my productivity. I put my phone on airplane mode, lock myself in a small room and close the door. I'm so used to multitasking that I didn't realize how much it was holding me back.

Tonight I’m working on day 11 of my marketing challenge.

One person who tested it mentioned that they had signed up for a few accelerators but had never taken action like this.

Another one said it made them realize they needed to pivot the product.

Someone got their first (free) user.

In general everyone agrees that it’s tougher than what they expected.

I’ll try my best to finish and ship it by the end of the month.

FinnMckenty.com

My job is simple: help agencies & consultants grow by any means necessary.

I've spent the last 20 years building and marketing products: $15 million+ in revenue for online education at CreativeLive and URM Academy, design & marketing for Abercrombie & Fitch, product strategy for Swiffer & Febreze, digital media for Red Bull, Element, and Nike ACG and projects for bands including A Day To Remember, Periphery and Of Mice & Men.

As a content creator, I've also generated over 130 million views and 760k subscribers on YouTube, 105k followers on Instagram & 15k LinkedIn followers.

Founder

URM Academy

URM Academy is a the world's best online education for rock & metal producers, bringing our members access to the top producers and artists like Fall Out Boy, Meshuggah, Periphery, A Day To Remember, Bring Me The Horizon, Gojira, and dozens more.

As our Head of Product & Growth, I manage our roadmap and coordinate design and engineering resources to execute it. I also drive all growth programs from brand to acquisition, retention, and monetization.

- Define and manage product strategy and roadmap that drives 7 figures in ARR (consumer subscription)
- Designed and shipped a complete front end overhaul updating from Wordpress/PHP to React that increased performance by 10x
- Recruited and manage software engineer
- Designed and implemented qualitative and quantitative user research for product discovery and concept validation
- Increased paying member count and revenue by 30% in 12 months
- Grew URM Academy YouTube channel to 100k subscribers

Head of Product

The Punk Rock MBA

PRMBA is my YouTube channel and podcast that reverse-engineers trends in music and youth culture with an emphasis on pulling out insights that viewers can use to grow their own creative projects.

- Grew my two channels to over 625k subscribers and 100 million views
- 1 million+ podcast views across all platforms
- Media appearances in CNN, New York Times, Billboard, No Jumper and more
- Brand deals with Dollar Shave Club, Skillshare, Nord VPN, Manscaped and dozens more

CreativeLive

Drive strategy and execution of influencer-driven content marketing campaigns for CreativeLive, the world's largest online education platform for creatives and entrepreneurs (10m+ students / 10k+ hours of content).

KEY ACCOMPLISHMENTS
- Managed rollout of "30 Days Of Genius" program featuring 30 influencers including Richard Branson, Mark Cuban, Sir Mix-A-Lot, Jared Leto, Arianna Huffington, Seth Godin, James Altucher, Tim Ferriss, Gary Vaynerchuk, Ramit Sethi, and more
- Recruited Billboard top 10 artists and music industry legends including Dillinger Escape Plan, Periphery, Converge, Incubus, and dozens more
- Executed partnership programs with Starbucks, Virgin, Apple, Microsoft, Entrepreneur, Adobe and more
- Lead PR campaigns that generated 150+ pieces of editorial coverage in A-level outlets like The Hollywood Reporter, Guitar Player, Alternative Press, Modern Drummer, and dozens more
- Assisted C-level execs in creating the pitch which closed our $21.5m Series B round (Greylock, Social Capital, CAA Ventures)

Senior Program Manager, Influencer Marketing

Abercrombie & Fitch

Oversaw the rollout of global integrated marketing campaigns for Abercrombie, Hollister and Gilly Hicks across all channels: in-store, outdoor, grand openings, and web/social media in over 700 domestic stores, 50 international mall stores, and 20 flagships in the USA, Europe and Asia. Managed worldwide network of vendors and suppliers: select new vendors, lead cost-saving/quality improvement initiatives, and build long-term partnerships. 

KEY ACCOMPLISHMENTS
- Worked on flagship store openings in Hong Kong, Singapore, Brussels, Madrid, Shenzen, Seoul and other locations on 3 continents
- Collaborated closely with internal legal, construction and design teams to navigate the unique regulatory, technical and creative challenges of each program
- Subject matter expert and point person for all print projects
- Primary point of contact on marketing team for trademark and copyright issues
- Key member of the team responsible for managing the $25m+ shopping bag program
- Spent 25% of my time in Asia at factories (China, Hong Kong, Korea, and Indonesia)
- Key contributor to the team which brought 3 new factories and 2 new print suppliers online in 2012

Marketing Production Coordinator

Kaleidoscope

Primary point of client contact. Directed product development & brand strategy projects for Procter & Gamble (Tide, Swiffer, Bounce, Febreze, Pampers, Olay and others), Motorola, Novartis, Whirlpool, Mars, and more. Designed research programs, conducted market analysis and trend forecasting. Translated research insights into direction for industrial designers, usability experts, and engineers.

KEY ACCOMPLISHMENTS
- Assisted VP of Design on proposals and pitches that generated over $2m in new business
- Lead the strategy component of $100k+ programs for Febreze and Pampers
- Designed qualitative user research program for Febreze Sport
- Collaborated closely with designers, engineers and other project stakeholders to define the technical and creative objectives for each program
- Created and managed content marketing programs which generated coverage in outlets including Engadget, Gizmodo, Core77, and CNet

Strategist

Fractional CMO for agencies & consultants | Creator with 1.1 million followers | Make The Internet Nice Again™️

I have 1.1 million followers, but I never wanted to be "an influencer."

Meaning, I've never been interested in attention for its own sake. I don't really have any desire to be in the spotlight.

But I also know what it's like to feel invisible and overlooked.

Which is why I started YouTube back in 2017: 

I'd been doing product design and marketing for 15+ years at that point, and I did a lot of work I was proud of. Worked on brands like Nike, Red Bull, Swiffer, Febreze, and Nintendo at agencies, did design at Abercrombie & Fitch when they were on top of the world, sold millions in courses at CreativeLive (venture backed startup) etc etc...

But nobody cared.

I got zero traction when I applied for jobs, my network was weak, and I felt like an anonymous face in a crowd of 7 billion people.

I didn't really WANT attention, but I recognized that I NEEDED it-- and I got it:

Fast forward 7 years, and (to my total surprise) I have over 130 million views and 760k subscribers on YouTube and another 400k followers across other platforms.

Now there are literally millions of people all over the world who know my name, face and a good chunk of my life story.

It got me in outlets like CNN, Billboard, New York Times, No Jumper. I became friends with people I'd only seen on TV before, and I made 5x more than I did at my last 9-5 job (where I made six figures).

It changed my life, no joke.

→ Here's my point:

Most people don't really want to be in the spotlight. And the people who DO want it usually don't deserve it.

There's so, SO many cool, humble people out there who get overlooked for opportunities they deserve simply because they don't put themselves out there.

And those are the people I want to help.

You don't need anywhere near a million followers, but you DO need people to know who you are.

And I'm proof that you do NOT need to be an extrovert to make it happen.

I'm also proof that you don't need to be good looking, cool or fun at parties 😅

Send me a DM if you want to talk!

For brand inquiries: tony@prettygoodagents.com

Finn McKenty

Lack of focus is THE crippling weakness for the vast majority of people.

When you hear that 80% of businesses fail, well... this is usually why:

🚩 Chasing too many things at once

Eg, agencies that do SEO, branding, websites, app design and email marketing and and and... 

Pick ONE.

🚩 Ignoring "boring" parts of the business

This is especially true with marketing: 

They don't make marketing part of their daily operating motion, so when the pipeline (inevitably) dries up, it's a panicked scramble to find new work.

🚩 Adding new offers/capabilities

They get "shiny object syndrome," come up with a cool new idea and immediately shift the whole company's focus to that-- "let's start offering video production too!" 

Their core business gets neglected, and the new thing usually ends up flopping, they start chasing some NEW shiny object, and the whole thing repeats....

Stay focused, my kings and queens 🫡 
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies & consultants
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

Fractional CMO for agencies | Creator with 1.1 million followers | Make The Internet Nice Again™️

PSA: You're better off walking away from some clients.

Before you take on a client, ask yourself: what direction is their business already moving?

❌ Struggling
Their product and/or brand are fundamentally weak, revenue is unsteady, etc. They could be a tiny SMB or a dysfunctional old school corporation - same story either way.

These are the ones you HAVE TO avoid. You can't fix their whole business by yourself, and it will grind you down to try.

💰Killing It
They're already winning with or without you (Apple, Figma, etc). 

Looks nice on your client list, but you (rightfully) won't get credit for their success.

📈 Doing Well
The ideal client has something that's already working, but could be working better- a series B startup, a $2-5M ecom brand, etc.

You can have direct impact AND get credit for it, because there's a clear before/after story to tell- and that's why they're such valuable clients.

It's so, so tempting to say yes to everything but you just CAN'T.

Trust your intuition on this... if you see early signs that the client's business is fundamentally broken, (respectfully) walk away.
--
👋 Hi, I’m Finn
📈 Fractional CMO for agencies
👨‍💻 20+ years designing & marketing products
📬 DM me to say hi

taplio

The Battle

Andrea Bosoni

Finn McKenty

Followers

Posts

Engagements

Likes

Performance ScoreAndrea Bosoni's LinkedIn Performance

Performance ScoreFinn McKenty's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Andrea Bosoni

Finn McKenty

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

Performance ScoreFinn McKenty's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrea Bosoni's LinkedIn Performance