Andrea Bosoni

2026 will be the year of authenticity with a comeback of raw and unpolished content like vlogging, real-time updates and personal blogs.

This is the stuff that will work. You don’t need tools, AI, or big budgets. Just something interesting to say.

This is true for people but also for products. Most companies aren’t set up for this. Forward-thinking ones will hire in-house creators great at storytelling.

The best strategy to get attention will be to do things and tell the world about your own unique experience.

Forget Reddit now AI search tools are starting to love LinkedIn. I saw a study made by Spotlight that shows how basically all the main ones are citing content posted on there 5x times more often than before. Makes sense as it’s tied to real profiles and not anonymous sources.

I wasn’t expecting this. According to Similarweb Threads has now more daily active users than X. Anyone knows if there is an active community of founders and marketers on it? The trend looks on the rise. I guess it’s time to give it another try.

If you’re trying to get your first customers your best bet is to do what I call the 5.1 surround.

It’s pretty simple:

- Pick 1 social media platform: concentrate all of your effort on the single channel where your target audience is most active.
- Keep repeating 5 things: post following a content strategy, engage with related conversations, message your ideal customers, partner with relevant influencers and run laser targeted ads.

People will get that “it’s everywhere” effect that will make you top of mind when they need what your product does.

The founder of an early stage startup is looking to hire a marketing generalist to lead growth.

We were chatting and he was curious to know what I’d ask candidates.

So I gave him a few questions off the top of my head:

1. My product has 2,500 users but 50 paying customers. Any idea about what could be wrong?
2. AI search is a hot topic. Would you be able to explain what query fan-out means?
3. A SaaS has a retention problem. What are 3 things you’d do to reduce churn?
4. I’m running an ad on Instagram that says “learning limited.” How would you fix it?
5. This brand started being more active on social media. Could you tell me how to understand if it’s working?

I told him there’s not necessarily one right answer but it would be really interesting to hear their reasoning.

If they’re able to go through all of them they’re definitely great marketing generalists.

New AI tool: Today we’re releasing Claude Code for marketing.

Me: Skeptical but the launch video has 3M views so let’s take a look at it.

New AI tool: It does a marketer’s work in minutes by browsing, clicking and posting like a human would.

Me: Ahh so what it really does is spam the web with automated comments pretending to be me.

New AI tool: The marketing hire is now optional.

Me: Hahaha no.

At some point while building your product you will get an urge to become better at marketing. It’s very important that you listen to that urge and just get started.

It’s counterintuitive but one of the best marketing strategies is to underpromise and overdeliver. You will likely sacrifice some growth in the short term but all the word of mouth that will come after will more than make up for it. Luckily most people do the opposite.

When you search for “product hunt alternatives” the site that ranks first right below the AI overview is… Product Hunt itself.

There are a lot of benefits to doing something like this for your product. Not only do you drive potential users to your site instead of somewhere else.

You might also get another chance for them to consider what you sell. Unfortunately most founders are too scared by the idea of linking out to competitors.

But if you don’t control the narrative somebody else is going to and it won’t be in your favor!

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Alan Meachum

AP Emissions Technologies, LLC

System Administrator

Information Technology Support Engineer

IPM Computers, LLC

* Diagnosed and resolved complex networking issues, managing IP conflicts, Active Directory, and onboarding users across various business software like QuickBooks, Office 365, and specialized applications.
* Led process improvements within the first 3 months, auditing the billing system to increase monthly recurring revenue by $2,500 and streamlining client onboarding through SOPs.
* Created and maintained technical documentation and SOPs, being a top contributor on the documentation leaderboard, enhancing team efficiency.

PEMA.io

* Leveraged Asana to manage and delegate tasks, ensuring project deadlines were met while utilizing Agile methodology to break down a 10-week onboarding program into manageable weekly objectives.
* Conducted data analysis with Excel to identify and resolve underperforming marketing campaigns, optimizing A/B testing strategies and collaborating with account managers to enhance client experiences.
* Provided sales feedback directly to clients, offering guidance and support to account managers to ensure successful project completion and alignment with client needs.

Client Success Manager/Project Manager

Interact Software

Managed a portfolio of 100+ potential clients, achieving an 80% conversion rate and contributing to $800k in potential revenue through effective outreach and onboarding strategies.

Internal Communications Consultant

15Five

Engineered lead generation strategies resulting in a 80%+ booking rate, contributing to a $1M+ potential pipeline through proactive outreach and targeted messaging.

Sales Development Representative II

Smart Home Experts LLC

Led operations and managed a team of 5 employees, achieving $750k in annual revenue while navigating inventory management challenges and fulfilling high demand during the pandemic through effective problem-solving and client needs assessment.

Owner

Marketing whiz by day, Sales ninja by night | Empowering Sales and Marketing Professionals with Industry insights and strategies | CSM @PEMA.io

I’m an IT professional with a passion for optimizing systems and solving complex technical challenges. With a strong background in troubleshooting, network management, and improving operational efficiency, I help businesses streamline their tech to work smarter, not harder. Whether it's supporting clients, managing IT infrastructure, or implementing new solutions, I focus on delivering practical, reliable results. Always eager to learn and adapt, I stay on top of the latest industry trends and thrive in environments where I can drive meaningful impact.

Professional Musician

Be able to display a professional level of musical talent from training and experience. Have a thorough working knowledge of the congregation’s worship services and a theological understanding of church music. Be able to communicate well and in a friendly manner with the pastors, worship team, music committee members, fellow employees, church choir, praise and worship team, and members of the congregation.

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Alan Meachum

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