Diamond Brand Amplification

I work with companies and organizations to design and implement new strategies to better engage their customers and target audiences. I identify where pivots will help them to better showcase and utilize their assets, offerings, and resources in order to achieve their objectives.

Chief Brand Manager

UCLA Anderson School of Management

Develop and implement strategy to provide value to global network of 42K+ alumni. Design programming and events that support lifelong learning, provide unique and impactful engagement opportunities, and facilitate networking and connectivity.

Director Alumni Programming and Events

Creative Artists Agency

Partnered with brands to utilize entertainment as marketing strategy. Represented CAA clients to corporations for innovative opportunities to amplify brand messages. Served as subject matter expert for multicultural segments.  Identified and packaged multi-platform integrated marketing initiatives for corporate brands such as Harley-Davidson, Smirnoff, and American Airlines.

-   Led Harley-Davidson through development and production of documentary film focused on Hispanic  male Harley riders. Aired on Mun2 and was distributed through NBC Universal On Demand and on  iTunes
-   Worked with ad agency and Diageo to package a TV show, Master of the Mix, for Smirnoff brand.   Guided ad agency through production company and showrunner selection process. Show aired for two seasons on BET/Centric, and one season on VH1.
-   Negotiated deal for writer/director client to serve as primary content provider for, and face and voice of American Airline’s digital campaign and brand website, BlackAtlas.com.
-   Developed branded content for distribution through various channels.

Brand Agent/ Entertainment Marketing Executive

Bank of America (formerly Countrywide)

Drove 1.2% increase in market share overall through development and implementation of marketing and advertising campaigns targeting Hispanic, African American and Asian segments. Designed and implemented television, radio, print, online and lifestyle marketing/ sponsorship campaigns.

-   Partnered with Telemundo to develop and implement TV and online, educational-focused integrated   
    campaign.
-   Developed 2006 Soccer World Cup national radio and online campaign. 
-   Managed the advertising agency relationships including agency review and selection, budgeting and 
    contract administration. Managed 3 ad agencies, 1 PR firm and 1 market research firm.

First VP, Multicultural Marketing

BASE International LLC

Provided marketing and operational assistance to help clients improve efficiency and profitability.
-  Streamlined client communication process for a national flower wire network. Implemented a new  strategy for trade advertising and public relations.

Vice President

Mattel

Assessed the strengths and weaknesses of a custom-developed customer relationship management system and led the development of tools to facilitate data mining and the process to analyze customer data in order to market more effectively to customers. Resulted in more effective marketing campaigns for email, direct mail and at point of sale.

Marketing Consultant

Deloitte & Touche

Held marketing and business development responsibilities for service line focused on helping clients mitigate the risks associated with complex projects.

Manager

eToys.com

Led cross-functional team of Operations, Customer Service, and Web Design to design and implemented customer-fulfillment projects from web site to warehouse to make order process more efficient.

Senior Product Manager

Arthur Andersen Business Consulting

Served as a Manager in the Entertainment and Hospitality practice, focused on process re-engineering projects facilitated by software implementations.  Also served as knowledge manager for Revenue Enhancement, the service line focused on helping clients improve profitability through improvements in operations and marketing.

Teach For America

Charter Corps Member, LAUSD Teacher, Founder & Editor, Alumni Journal

Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The world of work is changing and there is no set career path!

I am on a mission to help executives figure out their pivot from “perfectly good jobs” to the role or industry that gets their heart racing when they think about it. 

Some of you are too scared to even think about a change so I promise to provide a bit of inspiration. 

If you are feeling restless or bored after years in your role or industry, you are not crazy. 

But what should you do? 

Make a pivot! 

Not sure where to start? 

I can help. 

Curiosity is my superpower. 
It helps me to identify the unique attributes of people, places, and things. 
I then use these insights to develop strategies that increase one of the desired metrics: 
✅ revenue 
✅ awareness
✅ engagement 

Building marketing expertise allowed me to follow my curiosity across industries and make
multiple career pivots: 

💎 from teaching kindergarten to publishing.
💎 from implementing payroll systems to product management for an ecommerce company 
💎 from the mortgage industry to the entertainment industry 
💎 from employee to entrepreneur to employee
💎 from consulting to education to coaching

Stay in the same industry for decades?
That works for some. 
Not for all. 
Maybe not for you. 

Lacking the confidence to make a successful pivot?
Don’t worry, you can borrow mine. 

The path to a pivot may seem scary, messy, or confusing. 
You need someone to help you figure out where you are going, and then to guide you there. 
You need someone who has been down that path. 

Use my knowledge, insights, and process to figure out the “where” and “how” of your pivot. 

Follow for more! 
DM me your questions about the pivot process! I'm here to help.

Andrea Wade, MBA

People woke up to a text message that they had been laid off, and are in shock and wondering what to do next.

Losing your job suddenly is one thing. Then comes the shock of the 10 page severance agreement. 

The one thing I recommend everyone do if you are laid off:

   - 𝗥𝗲𝗮𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝗶𝘁.

This may seem obvious but here is why it is so important:

You will realize that your job was a transaction, governed by legalese, to protect the company.

It's business, not personal.

You'll go on to work for other companies.
And how you make decisions will be different.

You will still be a great employee.
But you'll enforce your boundaries.

Or maybe you'll work for yourself.
And you won't be surprised when your employees enforce their boundaries.

Layoffs will change you.
They are a wake up call.

Chose your employers wisely.
And honor your priorities at all times.

What are your suggestions for surviving layoffs?

If you just experienced a layoff, send me a DM with your email address. I'll send you a link to a free community I'm launching with helpful info. 

You don't have to go through this alone. 

Repost and share for those who may need this.

Queen of the Pivot 👑 I help experienced executives navigate industry uncertainty and take control of their professional future.

KATwellness Koaching 

Life Coaching, Career Development Coaching, Leadership Development, Wellness Coaching.

Founder

 US Department of Veterans Affairs+ Hampton VA Medical Center

Expert in educational programming and research oversight/methodology
•	Structured the successful merger of the Education and Research& Development Departments
•	Directed all Medical Center educational services/programming including clinical education, professional development, and technical education for 2400 employees
•	Supervised Research Coordinators for BRAVE (clinical trial) and MVP studies
•	Coached and mentored all personnel including Educators, Administrative Officers, Librarian, VHEC, Educational Technicians, DLO, DEO, & MyHealtheVet Coordinator 
•	Recruited, onboarded staff—increased staffing levels by 100%
•	Developed & launched an enhanced curriculum for New Employee Orientation (NEO)
•	Provided administrative oversight for all research-related activities at the Medical Center
•	Provided administrative support and scientific consultation to the local IRB and Research & Development Committee (R &DC)
•	Designed, developed, implemented and evaluated education/ training for Research Office staff, IRB members, and R&DC
•	Managed the Medical Center portfolio of research, led the intentional shifting of research portfolio from majority retrospective medical record reviews to prospective/clinical trials
•	Oversaw all fiscal operations of the Service including budget planning /forecasting, budgetary management, budgetary reporting to VA Office of Research Development (ORD), approval of all Service expenses and expenditures
•	Led the Medical Center transition to IRBNet 
•	Collaborated with VISN Research Compliance office to create and implement improved research infrastructure to support regulatory requirement
•	Directed administrative support provided to principal investigators, Medical Center study personnel and local site investigators for Cooperative Study Programs (CSPs) and other research studies

Chief, Education, Research,  and Development 

Old Dominion University

Award winning teacher, researcher, and leader
Expert in curriculum development 
•	Developed & taught courses—90% of students at masters and doctoral levels
•	Served as mentor/chair and committee member for 11 doctoral students through  the development of research methodology, project implementation, and dissemination of results	 
•	Developed the Doctor of Nursing practice program
•	Designed, developed, implemented, and assessed interprofessional learning activities and courses for health professions students from 5 schools, 3 colleges, and 3 universities 
•	Supervised faculty and staff as Associate Chair of the School of Nursing, Director of Global and Community Initiatives
•	Wrote proposals and was awarded multiple research and education-related grants
•	Conceptualized research studies, conducted research, including IRB submissions, data collection, data management, data analysis, reporting of results, and dissemination
•	 Led interprofessional research teams—providing training to support the capacity for conducting quality ethical research by team members
•	Obtained & managed grant funding from various the university, federal agencies & foundations 
•	Spearheaded faculty  and  student exchange with Paracelsus Medical Institute

Professor and Entsminger Entrepreneurship Fellow

LI Top Voice |Dedicated to Empowering Faculty Women for Effortless Career Growth & Fulfillment 💼💙 | Creator of the "Be You, Do You, Promote You" Framework | Personalized Coaching | International Best-Selling Author 📚

Are you a faculty woman who is compromising your family, health, wealth, and other aspects of life pursuit in of your job?

Do you dread being asked to teach, publish regularly, and serve the university simultaneously?

Do you doubt that your efforts will lead you to your dream career? 

Are you struggling with work overload?

If you can relate to any of the above situations...

Then, I feel you!

Back in 2014, I was at a crossroads in my work life wondering if I should pivot in my career.

Because I was the new assistant dean who was overwhelmed with developing a college-wide initiative for 5 health professions schools.

Also, I was struggling to become a full professor.

So, many days I felt alone, anxious, and overwhelmed.

But my undeniably supportive Dean gifted me with a coach, which transformed my life.

As a result, I…

✅ was awarded a full professorship

✅ became only the 2nd woman full professor in my school

✅ used my experience as the President of the University Women's Caucus to help others

✅ promoted the vision, built the infrastructure & launched the initiative across the college. 

Fantasizing about being blessed with such a memorable experiences?

Then…

Imagine living your dream life, where you have a fulfilling career without working 24/7

Enjoy sufficient free time with your loved ones

And give your health a priority

Now stop imagining!

If you desire to transform your dream into reality

Then, DM me 

katwellness2@gmail.com

Still hesitant to approach me?

Relax!

You’ll be partnering with someone who will…

✅ emphasize with your pain

✅ help you achieve life-work balance

✅ empower you to transform from struggling to thriving 

For more feel FREE to check out what they say in the recommendation section

So…

Feeling excited?

Book a call from the featured section

 1. To gain clarity about what you want & how to move forward

1. To get personalized guidance without investing in a 90-day program

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The Battle

Andrea Wade, MBA

Dr Kimberly Adams Tufts, FAAN

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The Battle

Andrea Wade, MBA

Dr Kimberly Adams Tufts, FAAN

Followers

Posts

Engagements

Likes

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