Diamond Brand Amplification

I work with companies and organizations to design and implement new strategies to better engage their customers and target audiences. I identify where pivots will help them to better showcase and utilize their assets, offerings, and resources in order to achieve their objectives.

Chief Brand Manager

UCLA Anderson School of Management

Develop and implement strategy to provide value to global network of 42K+ alumni. Design programming and events that support lifelong learning, provide unique and impactful engagement opportunities, and facilitate networking and connectivity.

Director Alumni Programming and Events

Creative Artists Agency

Partnered with brands to utilize entertainment as marketing strategy. Represented CAA clients to corporations for innovative opportunities to amplify brand messages. Served as subject matter expert for multicultural segments.  Identified and packaged multi-platform integrated marketing initiatives for corporate brands such as Harley-Davidson, Smirnoff, and American Airlines.

-   Led Harley-Davidson through development and production of documentary film focused on Hispanic  male Harley riders. Aired on Mun2 and was distributed through NBC Universal On Demand and on  iTunes
-   Worked with ad agency and Diageo to package a TV show, Master of the Mix, for Smirnoff brand.   Guided ad agency through production company and showrunner selection process. Show aired for two seasons on BET/Centric, and one season on VH1.
-   Negotiated deal for writer/director client to serve as primary content provider for, and face and voice of American Airline’s digital campaign and brand website, BlackAtlas.com.
-   Developed branded content for distribution through various channels.

Brand Agent/ Entertainment Marketing Executive

Bank of America (formerly Countrywide)

Drove 1.2% increase in market share overall through development and implementation of marketing and advertising campaigns targeting Hispanic, African American and Asian segments. Designed and implemented television, radio, print, online and lifestyle marketing/ sponsorship campaigns.

-   Partnered with Telemundo to develop and implement TV and online, educational-focused integrated   
    campaign.
-   Developed 2006 Soccer World Cup national radio and online campaign. 
-   Managed the advertising agency relationships including agency review and selection, budgeting and 
    contract administration. Managed 3 ad agencies, 1 PR firm and 1 market research firm.

First VP, Multicultural Marketing

BASE International LLC

Provided marketing and operational assistance to help clients improve efficiency and profitability.
-  Streamlined client communication process for a national flower wire network. Implemented a new  strategy for trade advertising and public relations.

Vice President

Mattel

Assessed the strengths and weaknesses of a custom-developed customer relationship management system and led the development of tools to facilitate data mining and the process to analyze customer data in order to market more effectively to customers. Resulted in more effective marketing campaigns for email, direct mail and at point of sale.

Marketing Consultant

Deloitte & Touche

Held marketing and business development responsibilities for service line focused on helping clients mitigate the risks associated with complex projects.

Manager

eToys.com

Led cross-functional team of Operations, Customer Service, and Web Design to design and implemented customer-fulfillment projects from web site to warehouse to make order process more efficient.

Senior Product Manager

Arthur Andersen Business Consulting

Served as a Manager in the Entertainment and Hospitality practice, focused on process re-engineering projects facilitated by software implementations.  Also served as knowledge manager for Revenue Enhancement, the service line focused on helping clients improve profitability through improvements in operations and marketing.

Teach For America

Charter Corps Member, LAUSD Teacher, Founder & Editor, Alumni Journal

Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The world of work is changing and there is no set career path!

I am on a mission to help executives figure out their pivot from “perfectly good jobs” to the role or industry that gets their heart racing when they think about it. 

Some of you are too scared to even think about a change so I promise to provide a bit of inspiration. 

If you are feeling restless or bored after years in your role or industry, you are not crazy. 

But what should you do? 

Make a pivot! 

Not sure where to start? 

I can help. 

Curiosity is my superpower. 
It helps me to identify the unique attributes of people, places, and things. 
I then use these insights to develop strategies that increase one of the desired metrics: 
✅ revenue 
✅ awareness
✅ engagement 

Building marketing expertise allowed me to follow my curiosity across industries and make
multiple career pivots: 

💎 from teaching kindergarten to publishing.
💎 from implementing payroll systems to product management for an ecommerce company 
💎 from the mortgage industry to the entertainment industry 
💎 from employee to entrepreneur to employee
💎 from consulting to education to coaching

Stay in the same industry for decades?
That works for some. 
Not for all. 
Maybe not for you. 

Lacking the confidence to make a successful pivot?
Don’t worry, you can borrow mine. 

The path to a pivot may seem scary, messy, or confusing. 
You need someone to help you figure out where you are going, and then to guide you there. 
You need someone who has been down that path. 

Use my knowledge, insights, and process to figure out the “where” and “how” of your pivot. 

Follow for more! 
DM me your questions about the pivot process! I'm here to help.

Andrea Wade, MBA

People woke up to a text message that they had been laid off, and are in shock and wondering what to do next.

Losing your job suddenly is one thing. Then comes the shock of the 10 page severance agreement. 

The one thing I recommend everyone do if you are laid off:

   - 𝗥𝗲𝗮𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝗶𝘁.

This may seem obvious but here is why it is so important:

You will realize that your job was a transaction, governed by legalese, to protect the company.

It's business, not personal.

You'll go on to work for other companies.
And how you make decisions will be different.

You will still be a great employee.
But you'll enforce your boundaries.

Or maybe you'll work for yourself.
And you won't be surprised when your employees enforce their boundaries.

Layoffs will change you.
They are a wake up call.

Chose your employers wisely.
And honor your priorities at all times.

What are your suggestions for surviving layoffs?

If you just experienced a layoff, send me a DM with your email address. I'll send you a link to a free community I'm launching with helpful info. 

You don't have to go through this alone. 

Repost and share for those who may need this.

Queen of the Pivot 👑 I help experienced executives navigate industry uncertainty and take control of their professional future.

Netflix

Oversee strategic engagement with multicultural communities at the intersection of Black, Latinx, API, LGBTQ and Faith audiences to celebrate the diversity of storytelling on Netflix and drive audience engagement.

Head of Community, Multicultural Publicity 

Select project highlights:

Conceptualized and brought to life the Webby-nominated “Master of None presents Moments in Love” virtual experience in partnership with Hillman Grad Productions. Featured conversation between Emmy Award-winning Lena Waithe and Grammy Award-winning Maxwell as well as performances from queer artists including Asiahn, Durand Burnarr, Avery Wilson, Destin Conrad, and Tiffany Gouché.

Created “Path to Power Summit for Colin in Black and White” in partnership with Dreamville Records. Featured interview with star Jaden Michael and Academy Award-winning Producer Van Jones, panel conversations with Slutty Vegan Founder Pinky Cole and ESPN host Bomani Jones, and a performance by JID. 

Developed record-breaking “The Harder They Fall” virtual screening event in partnership with the “Divine 9” fraternity and sororities. Featured MC Lyte in conversation with Jay-Z, Academy Award-winner Regina King, and Director Jeymes Samuel.

Manager, Multicultural Publicity & Community Partnerships

Manager, Multicultural Publicity 

Manager, Originals Slate Publicity

Black Public Relations Society Los Angeles (BPRSLA)

Lead professional development programming for the non-profit organization including creating the first ever PR and Communications bootcamp for students seeking employment in PR adjacent careers.

Vice President, Professional Development and Executive Board Member (Volunteer)

Allied Global Marketing

Owned agency’s African American community engagement “playbook”, including developing integrated campaigns across PR, social, and experiential channels; identifying and structuring partnerships to evangelize content with African American consumers; developing / executing community engagement strategies to connect client content to culturally relevant themes. Clients included: Netflix, Universal Pictures, Disney, and Fox. 

Select projects include: 

Conceptualized communications storyline for Paramount's Selma (theme: SELMA IS NOW), connecting the movie’s storyline to the 50th anniversary of the 1965 Voting Rights Act. Generated over 1 billion impressions across various marketing efforts.

Developed social binge watching event and supporting content strategy for NBC's The Carmichael Show to build energy between seasons and drive tune-in for Season 2 premiere. Drove over 38 million impressions with African American fans, key driver of renewal for third season. Event and content strategy featured set visits with cast, live-tweeting, and custom memes.

Director, Allied Moxy - Multicultural Marketing

Gen Art Film

Led all film festival programming and brand activations. Spearheaded development and execution of programming and partnerships to promote GenArt Film Festivals. Launched “Summer Screening” event series. Drove development of strategic partnerships with Sundance, Clorox and Pernod Ricard.

Marketing Manager, Film

American Rebel Public Relations

Led public relations campaigns and events for premiere fashion brands.

Account Executive

Harrison & Shriftman

Supported in business development efforts and publicity events for premiere fashion brands.

I help people recover their power so that they can do impactful work and honor how they work best. | Certified Coach | Formerly: Head of Community, Multicultural Audiences at Netflix

Developed programming and community engagement strategies for multicultural audiences across the Netflix films, series, documentaries and animation slates. Experience in Brand strategy, event programming, public relations and strategic partnerships for entertainment and fashion brands.

Expertise: Helping brands understand how to leverage the power of their communities to meet business goals, via unique partnerships, bespoke programming and tailored content strategies. 

Passion: Creating live experiences that empower, cultivate community and bridge connection

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The Battle

Andrea Wade, MBA

Kevin J Stuckey

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The Battle

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Kevin J Stuckey

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Wade, MBA's LinkedIn Performance

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