Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The rules of work have changed. The linear career path is dead.

Whether you're an experienced executive feeling stuck in a "perfectly good job" or facing an unexpected transition, one thing is clear: you're craving something more meaningful than what you've been doing.

You've done everything right: 
• Climbed the corporate ladder 
• Built expertise others recognize 
• Achieved financial success

But now you're facing new realities: 
• Industry disruption and uncertainty 
• Concerns about ageism and relevance
• A growing desire for work that truly fulfills you

The problem? You're looking at 5-10 more years of traditional work, but the thought of spending that time in your current situation feels like serving a sentence. You don't know how to leverage your hard-earned experience to create your next chapter—whether that's a new industry, consulting, or something entirely different.

What if those final working years could be your most fulfilling? What if instead of counting down to retirement, you were energized by work that doesn't feel like work?

I've been there. I've successfully pivoted across multiple industries:  Teaching → Publishing → Mortgage → Entertainment → Entrepreneurship → Education

Each transition taught me that confidence is the key to a successful pivot—and confidence comes from having a clear strategy.

My mission: Help accomplished executives like you stop feeling stuck and start taking control of your professional future. No matter what changes are happening around you, you have more power than you realize.

Ready to explore what's possible? 
• Follow for insights on strategic career pivoting 
• DM me to discuss your specific situation 
• Let's turn your experience into your next opportunity

Your best chapter doesn't have to be behind you.

Andrea Wade, MBA

L.A. FOCUS

- Increased website traffic & conversions by 10% via proficient digital ad sales & client management, resulting in substantial business expansion.

- Utilized Semrush, Google Analytics, excel, powerpoint & keynote to analyze client & site digital marketing performance.

- Developed bespoke setups for client’s advertising products, resulting in a 15% increase in partner satisfaction & improved delivery for clients.

- Managed all in house websites (3) WordPress & Wix, social platforms (Facebook, Instagram, Twitter, & Youtube) & weekly digital newsletter.

Senior Digital Advertising Specialist

Consultant

- Drove 5% - 10% growth in customer acquisition through effective social media and digital marketing strategies, enhancing ROI for local small businesses.

- Taught & advised on growing digital trends, social strategies, content development, & product/platform adoption across the business unit.

Business Development & Digital Strategy Consultant

RefundsPro

- Negotiated & closed contracted deals with SMB businesses with average deal size $247,000, largest deal $1.5 million. Generating substantial revenue growth. 

- Revived 5 dormant enterprise client deals worth over $2 million in revenue by expertly navigating complex sales processes & forming successful partnerships.

- Rekindled & managed over 20 aging leads targeting (6-18 months old) thru sales funnel into co-piloted deals for account managers to finalize.  

- Dealt with complex sales cycles across various verticals & industries. Deals generally closed within 3-4 week timeframe. 

- Examined confidential client documents, coordinated deal partnerships & assessed final deal submissions.

- Maintained accurate & up-to-date records & process documentation in CRM.

Inside Sales (SMB)

Apple

- Built & led a 10 personnel client engagement team & managed over 40 genius team members to achieve an 80% NPS, resulting in enhanced positive feedback & fortified connections with over 5k clients.

-  Attained top performance (29 total stores across LA & OC) in booking reservations for battery replacement program. Program duration (Jan 2018 - December 2018).

-  Achieved an individual 100% net promoter score year over year & 1 of 5 team members (total team size 180) to garner over 40 perfect customer interactions per quarter for an entire fiscal year (2018, 2019, 2021, & 2022) by providing the best solution driven experience in a demanding & diverse technological community.

- Triaged & diagnosed iPhones using internal repair tools. Delivered repairs or unit swaps to customers.

- Setup & imaged new Macs, iPhones, iPads & Apple Watches for in store floor demo use & internal use.

- Ran daily inventory audits & corporate merchandising plans.

- Trained new team members while strategically executing customer experience enhancements. 

- Leveraging previous experiences to help team & individuals succeed within their respective roles.

Specialist | Genius Admin

- Drove a sales increase of over $300 million dollars through effective channel sales strategies, resulting in significant revenue growth.

- Contributed to achieving over 30% partner channel growth by skillfully nurturing relationships with key retailers & omni-channel partners (Amazon, Best Buy, Costco, Target, & Walmart), leading to enhanced market share & business expansion.

- Executed plans which helped increase share of voice & product placement for Apple products & services up to 30%. 

- Contributed to a 97% surge in Apple's E-commerce market, elevating the company to the 3rd largest online retailer worldwide, resulting in substantial revenue growth and market dominance.

- Monitored & reviewed partner sites via desktop, mobile & app for Apple product placement against marketing guidelines across: global homepages, electronic category pages, & product specific category pages. 

- Conducted end-to-end consumer digital journey as it relates to Apple retail. Collaborating across multiple cross-functional teams.

U.S. Channel Sales E-Commerce Specialist

- Successfully arranged meetings with C-level executives, engineers & developers to discuss Apple Pay benefits & implementation steps, successfully booking over 20% of meetings & bringing over 12% of those accounts to successful activations & future commitments of over 12% of accounts with more complex technical implementations within a 3 month period. 

- Led team to achieve highest live payment activations, top performer 10 teams & 120 individuals. Resulting in substantial revenue growth & strengthening market dominance. Placing Apple as the #1 online payment solution in the market.

- Overcame Apple's e-commerce goals within the Apple Pay organization for the first time in over 2 years as part of the largest career experience cohort within Apple (120 individuals). Outpacing competitor e-commerce payment activations & increasing retail e-commerce market position. 

- Researched & audited over 3k prospective platform (Shopify, Magento, BigCommerce, Ecwid, WordPress, Woo Commerce, Squarespace, BigCartel, & Weebly) merchant accounts & partnered with over 25 top fortune internet retailers.

- Ideated, created & delivered innovative customer experiences with merchants & their e-commerce vendors through the implementation of Apple Pay across their digital strategy. 

-  Partnered with various online merchant segments, verticals, PSPs, payment schemes, & processors.

- Helped merchants identify, navigate & overcome technical or systematic complexities to drive adoption of Apple Pay across mobile, app, & website.

- Evangelizing Apple Pay & payment technologies while positively influencing decisions with executive leadership, product teams,  marketing teams, engineers, & web-developers.

- Worked effectively & cross functionally with several internal business, marketing, product & technical teams to execute partnership strategies & close deals.

Apple Pay Merchant Business Development Specialist 

Schutt Sports

- Developed the partnership, marketing & sales strategies for the Southern California market. 2nd largest school district in the U.S & overall largest sports market in the country. 

- Assisted in the launch roadmap of 2 new products into the market. 

- Led partnership management efforts, reestablishing 20+ key client relationships & establishing 10+ new high growth clients, resulting in a 25% increase in sales revenue. Largest growth margin across the country & within company.

- Corporate liaison to agency directly reporting to me with 3 managers & 48 sales reps spread across 5 counties (LA, OC, SB, KC, & RC).

- Strengthened market presence & competitiveness across retail, colleges, high schools & youth sports.

- Accountable for finding new business opportunities, assist in growth strategies, while building & leveraging relationships founded on trust & integrity to facilitate opportunities. 

- Coordinated events & partnerships for trade shows, open houses & industry gatherings.

- Met with key account clients & assisted road sales reps with product presentations, client management & closing negotiated deals.

- Developed & executed a localized social media strategy to implement on various social platforms.

Business Development Manager

Anki

- Increased assigned territories by 15% through a targeted partnership/sales strategy, resulting in significant growth in the AI/Robotics & gaming industry space.

- Generated an average 8% growth in new markets by effectively organizing marketing events such as RTX Austin, Comic-Con, Extra & KCRW, contributing to Anki's brand strategy execution.

- Partnered with celebrities, social influencers, gamers, designers & educators to market Anki & AnkiDrive. Contributing to over 15% expansion in customer base & revenue.

- Developed STEM partner programs for the LA school districts regarding artificial intelligence, robotics, gaming & the tech start up industry. Resulting in increased program participation across the 2nd largest school district in the country. 

- Managed direct relations with over 200 retail stores across the western U.S. & U.S. Latinx Markets.

- Established strong relationships with Apple & Best Buy channel partners, leading to a 30% increase in brand evangelists & a 10% growth in market share.   

- Utilized data-driven market penetration strategies & on-site data collection to drive a 13% increase in sales, demonstrating the effectiveness of sustainable practices in boosting business performance.

- Leveraging Salesforce & Excel to identify trends & optimize channel partner strategies.

Business Development

- Demonstrated sales leadership with experience in technology solutions exceeding over $2 million per year/$500k per quarter. 

- Delivered #1 sales results across diverse markets, while maintaining a perfect 100% net promoter score. Earned a well-deserved promotion within 6 months.

- Facilitated daily sharing of best practices & successes among 50+ team members, leading to a 20% boost in peer & team performance.

- Led sales floor & back of house ops teams of 50+ individuals. Managed breaks, coaching & feedback. 

- Achieved a 10% increase in store's overall customer satisfaction (net promoter score) by leading sales team meetings, training new team members, & strategically executing customer experience enhancements.

- Delivered 20+ trainings on Apple software, Apple culture, Apple products, & third party partner products, resulting in a 95% increase in employee proficiency and customer satisfaction.

- Acquired new business partnerships with meaningful growth & established relationships with business leaders (C-Level Executives, Legal teams, Lead Engineers & Lead Developers) at various start-ups, corporations & government entities. (Truecar, Snapchat, Beats, GoodRx, Raytheon, & City of Santa Monica).

- Experienced with diverse markets in a fast paced tech company. Staying abreast to new tech, rising trends, & business practices. Exceptional relationship skills dealing & people management experience.

Expert

Beverly Hills Courier

- Generated 10% increase in website traffic & customer acquisition by collaborating with marketing executives & owners on digital advertising strategies.

- Prospected for new clients via cold calling, emailing & networking. 

- Worked closely with marketing & design teams to implement new digital advertising initiatives such as email marketing, app, & web based advertising.

Sport Chalet

- Handled department & reporting team schedules. Accountable for a team of 5-10.

- Maintained department merchandising standards & provided feedback as a flagship store.

- Accountable for client repair schedules & inventory. Held several company certifications.

- Provided customers with in-depth product knowledge and emerging technologies applied to partner products. Working with top industry brands. (Burton, Volkl, Marker, Head, Salomon, Rossignol, K2, Ride, DC, and GNU).

- Assisted in hiring, training & helping team achieve department metrics. Achieving highest numbers company-wide year over year.

Team Lead

IronSink Media

- Executed production duties: (Location scouting, catering, equipment, Talent & crew logistics, talent management).

- Managed & implemented the social media strategy & engagement for the most popular web series comedy shows/characters on YouTube. Garnering over 200k unique subscribers & millions of views across company owned channels as a contributor on the YouTube partner program. (Upstairs Girls, Downstairs Guys, Model Ball, Ashley’s Hug Time, & Cougars Show).

- Handled several projects & tasks with tight deadlines in a fast paced entertainment environment while remaining calm under pressure & delivering with outstanding results.

Social Media Strategist/Production Assistant

Passionate about emerging technologies & applications that transform peoples everyday lives. Experienced in building & managing key clientele/partnerships across Payments, Fintech, E-commerce, Advertising, Sales, Gaming & Robotics. 

Experienced working with all levels of leadership & cross-functional teams. From influencing C-level executives to adopt tech across their organization to working with legal teams to approve creative material co-designed with marketing to use at the client level.  

Leading teams from conception to execution in various creative & business roles. I’ve built & led teams that drive growth & leave an ever lasting impression!

I am an accomplished & goal oriented first generation Salvadorian American & college graduate. An LA inner city byproduct (diverse talent from the underserved & underprivileged communities) & proud eldest son of two incredible human beings who have taught me the nature of a strong work ethic, discipline, integrity, humility & the continued pursuit of my dreams. 

My character allows me to create meaningful relationships by being genuine, authentic & engaging with a sense of passion about an idea, product & organization. An out of the box thinker with an unparalleled work ethic who is foolish enough to dream of making a difference. 

Analytically driven, resourceful & an in depth researcher when it comes to finding solutions to growth & business pain points. Never afraid to try new strategies or approaches & always willing to learn. 

Tenacious in the pursuit of my dreams & career goals. Great self confidence in all that I apply myself to & poise under insurmountable pressures & deadlines. 

Experience & education are integral in any position within any organization & I want to be a figure for others like myself to break down barriers to opportunities.

taplio

The Battle

Andrea Wade, MBA

Josh Machado

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?