Andreas Welsch

Andreas Welsch is an internationally recognized top 10 Agentic AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience, previously as Vice President at SAP, Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder and Chief Human Agentic AI Officer of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook and The HUMAN Agentic AI Edge, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• How can we empower our teams to use AI without creating AI workslop?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next, but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, InformationWeek, and the American Management Association. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University of Pennsylvania.

For leaders looking for clarity, action, and strategy, Andreas delivers a transformative experience beyond the hype. Follow his “What’s the BUZZ?” podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

I help connect people to grow communities, companies and the people inside companies. 

I have over 25 years of experience in improving business operations with SAP and other industry technologies, as an Independent SAP Community Evangelist, Connector, Analyst, and Advisor. I am passionate about inspiring others to get excited about learning, change, and technology, and I uphold the values of integrity, authenticity, kindness, knowledge, and growth.

I run KurMeta, an SAP ecosystem development practice, where I connect people across the globe who can benefit from sharing their mutual experiences and business know-how. 

I also develop and execute plans to grow the SAP Community, drive engagement, and provide strategy advice, especially in the areas of Enterprise Architecture and Customer Center of Excellence. 

As an Industry Analyst, I keep track of developments in existing and new technologies to improve business performance of corporations, particularly in the utilities sector, where I have co-authored several books and held volunteer board and leadership positions at the Americas SAP Users Group (ASUG). 

Paul Kurchina

✨ Next Generation SAP Enterprise Architecture Learning Forum - glimpse of the conversations from 2025 and what’s coming next in 2026!

Enterprise Architects across the SAP Community Ecosystem — Customers, Partners, and SAP — coming together to learn with and from one another, share real stories, and work through the realities of transformation.

As we look ahead to the Next Generation SAP Enterprise Architect Learning Forum – February 2026, the program is being designed around the real work of today’s Enterprise Architect — multidimensional, impact-driven, and deeply human.

Across 3½ days (February 23–26), architects will come together for 60+ sessions — including 6 hands-on pre-conference jumpstart sessions — plus three evening networking receptions designed for real connection and conversation.

🔍 Program themes we’ll explore include:
• Thriving at the edge of Human + Machine
• Architecture as a system, discipline & mindset
• Strategic architecture leadership & practice 
• SAP strategy, technology & roadmaps
• Real-life transformation journeys 
• Data-inspired architecture 
• AI-driven & agentic architectures 
• The future-ready architect 
• Developing the next generation of architects
• The human edge 

🚀 Pre-Conference Jumpstart | Monday, Feb 23 (included with registration)
Hands-on deep dives to kick-start the week, including:
• The Human Agentic AI Edge: Developing AI-Ready Talent & Organizations
• Developing Your Data Strategy: Driving Real Impact & Value
• Your SAP Business AI Edge: Strategy, Innovation & Architecture
• Data Architecture Masterclass
• The Evolving Architect: Multidimensional & Impact-Driven
• Mastering Application Portfolio Management with SAP LeanIX

🔮 Special Bonus — SAP Enterprise Architect Certification Preparation
Based on strong interest and feedback, we’re offering:
• Dedicated preparation sessions
• Curated resources
• Practical guidance to help you prepare 

Next Generation SAP Enterprise Architecture Learning Forum 
📍 February 23–26, 2026 | Newtown Square, PA (near Philadelphia)

⏳ Early Bird pricing closes January 30 — this is the best rate available.

🔗 For details and registration: https://lnkd.in/gBt-bNHJ

I’m looking forward to learning together, reconnecting with familiar faces, and welcoming many new ones as we continue to learn and grow as a community.

I truly hope you’ll join us.

SAP Community Evangelist, Connector, Analyst and Advisor | Fractional

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