Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Calling all design peeps in my network!
I can refer you to the hiring manager for these roles:

⭐ UX Researcher
📍 Toronto, Canada - Hybrid
💵 $140K - $160K

⭐ Sr. Product Designer
📍 Toronto, Canada - Hybrid
💵 $180K - $200K

If you think you could be a fit, DM me and I will share the deets.

I know about these roles because I'm part of the Twill network, where we help our friends/network/community get fast-tracked to their next role. There are also a ton of other roles in Engineering, and some in Sales and Growth. Let me know if you want me to share. 🙂

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

People are currently flying in from London, Los Angeles, Vancouver, Virginia, Montréal, and Toronto to join us here. But I had to ask myself a tough question last week...
 
How much of this is my ego?

How much is me hosting this mastermind in Mexico my ego wanting to be able to say "I'm hosting a retreat in Tulum."
 
So I asked myself why. Several times. To get beyond the surface level answers. This is what came up.
 
Why am I hosting this retreat?
 
1. Because I want to be able to expense a trip to a sunny destination as a business expense. And I figured others would also appreciate that.
   
2. Because I want to BE someone who hosts international retreats. Yes, part of that is ego. But it's also about me continuing to shift my identity. This is me Doing Bold Sh*t.
   
3. Because I've attended masterminds in Bali, Mexico, Toronto, and Austin in the last few years. And I experienced major shifts in both myself + my business each time. The best way to learn a new language? Immersion. Putting yourself in an environment where everyone speaks the language normalizes it. It pushes you to learn. And the best way to shift what you believe is possible? Changing your environment + who you spend time with. You can get some of this from being part of an online community with the right people. But massive breakthroughs happen when you get out of your house. Away from your dishes, laundry, and all the little things that act as constant subtle reminders of "who you are". The more drastic your environment change, the more life can start to feel like a blank canvas.
   
4. Because I know I'm on this planet to help others rewrite what they believe is possible for themselves.
 
So yeah, a small part of me is hosting a retreat in Mexico so my ego can pat itself on the back.
 
But a bigger part of me is intentionally bringing together a group of awesome humans by the ocean because I know us being here together is gonna unlock magic for all of us.

Founder @ Growth Habit | Author of Die Before They Do | Helped 430+ Coaches in 17 Countries | Alcohol Free for 11 Years | 🎧 Ex-DJ/Producer

The crazy contrast of breakthroughs people had is one of the highlights for me. From “I have to buy the bed frame” to “I need to get divorced”. And what people said about the event (below) has me teary eyed....

→ “Life-changing. This is why we show up when you make offers.”

→ ”This was one of the most special weekends I’ve ever had.”

→ "I believe I can do what I say I’m going to do now. What I think I can do, I now know I can do."

→ "There’s major weight that I’m leaving behind here, and that opens up clarity of vision, a calmness in my body, and more creativity. Now I'm even more excited to go back to the work that I do.”

"You exceeded my expectations the moment I walked into the villa. I was like woah. This is beautiful, what a setting. I felt immediate comfort. An immediate energy of this feels right. There was a vibe immediately. We had beautiful conversations, we shared ideas, and perspectives. It was a really powerful connection with the beautiful community that you've created. There was space for ourselves, educational content that's really tangible useful sh*t, and incredible spiritual healing exercises. There were magical moments for me."

→ "I knew I would learn more about business frameworks, messaging, platforms, and approaches that would help me grow. Which I got in droves. I knew I would get that coming here. What I didn't expect was to have so many new friends, that I know for years and years to come will be in my orbit that I can call upon if I have a question, a gut check, or need counsel. I knew that I'd meet really cool people because that's all that you have in your Growth Habit community is really cool people. But I didn't expect the depth of those relationships in over just two days. What I also didn't expect was having some very significant existential questions about one of my businesses moving forward. And two of the masterminds here were complete experts at the two sides of the question coin. And the first night, I asked them if I could pick their brains and I got a complete masterclass on how to think about the problems, how to solve the problems, and how to approach the problems in a way that was even better than I could've ever expected. It was $50k worth of counsel over 30 minutes after dinner. The other thing that I could not expect that I got from this, which made the entire experience priceless, was transformation. You created a container each afternoon for us to go into the deeper work. And in the depths of those journeys in this safe beautiful space that you created, I healed 40 years of trauma. I reconciled problems I had with family members, and all this internal work that I didn't expect."

^This is why I do this.

❤️

P.S. Our next big in-person event is Do Bold Sh*t in October. 
Here's the deets: 
https://lnkd.in/gtP5xTf2

.

I'm coming to a city near you. After everyone left Tulum, I spent an extra week in Mexico to reflect + refuel. And 2 things became abundantly clear....
 
1. The intimate mastermind in the sun will become an annual event.
2. We're going to start doing more international in-person events. Some will be dinner meetups, others will be workshops, and a few will be bigger transformational experiences.
 
Starting with:
 
→ Athens in May
→ Ottawa in June
→ Paris in October
→ London in October
→ Toronto in October
 
And we might even host a little something in Thunder Bay in April.
 
So if you know someone in those places who you think might like to attend, tag them. And if you'd like us to do something in a city that's not listed, say where.
 
Looking forward to spending time with you face to face.

I have a pet peeve about the coaching industry: People who clearly have a niche (that niche being coaches) telling you that you don't need a niche. Which is them speaking to a precise pain point they know you have:

The difficulty of figuring out your niche.

And they're able to do because THEY DO have a defined niche. That's why getting clear on exactly who you are serving is so important. It allows you to make those you serve feel seen because you're speaking to their specific dreams/challenges/desires/ and pains.

After helping hundreds of coaches figure out who their Dream Clients are, here's 3 common mistakes people make:

1. GETTING TOO FIXATED ON "DEMOGRAPHICS" (age, occupation, gender, race). And not going deep enough on "psychographics" (values, attitudes, personality). Aka what's truly important to them + how they see the world. My guess is you probably don't care if they live in Montréal or Memphis. And you're not going to turn a client away because they're left-handed. So focus on their head + heart. Who do they need to be as humans for you to love working with them? 
   
2. NOT GETTING NARROW ENOUGH. There's 8 billion people on this blue rock flying through space. And most coaches are only looking to work with 10-15 people at a time. You can get way more specific. Plus, there's over 2 million career coaches on LinkedIn (and over 4 million leadership coaches on here). You want to be so specific that people know exactly who to refer to you.
   
3. NOT BEING SPECIFIC IN YOUR MESSAGING. There's a big difference between saying "you want to feel more confident" and "you want to feel confident presenting in front of the senior leadership team, even when your passive-aggressive co-worker (who you think is secretly out to get you) is in the room." I could say "you're not sure what do to next". But it's not going to stand out to you the same as "you're not sure what to do next, and if things don't change soon, you're worried you're going to have to give up on this dream and go back to a job".

Getting this specific can feel scary.

But all my clients who are living a life that feels like a dream (making awesome money while loving the work and feeling in control of their schedule) are super specific. And my clients that are going to crack a million this year? (there's four that I'm aware of) They're so insanely clear + narrow with who they serve it's almost shocking.

I love working on Saturday mornings. I don’t do calls before 11am on Mondays and I rarely have anything in my calendar all day Fridays (January was an exception while I was testing something).

But I really LOVE working on Saturday mornings.

With zero expectations from the world + few interruptions.

I can get...

Quiet.
Creative.
Strategic.

And yesterday? 

I used the time to finalize the programming for my mastermind in Mexico next week. I'm excited for a couple reasons. Firstly, we're going to spend the mornings on business strategy + the afternoons going deeeeeeeep. And second, the folks coming are incredible humans.

I've been working with some of them for over a year and this will be our first time meeting in-person.

Do you work on weekends?

I just signed an agreement where the DEPOSIT I have to pay is $21,770. I realized that's about how much I had in credit card debt 10 years ago (with another $7k ish owing on a line of credit on top of that). It's wild how much things have changed in the last decade.

I credit much of the shift to Doing Bold Sh*t.

And this simple strategy I live by:

1. Do Bold Sh*t that scares you.
2. Reflect + learn as you go. 
3. Share what you're learning to teach + inspire others. 
4. Repeat.

...

Did you know that I host an annual conference called Do Bold Sh*t? Last year, we had people from 5 different countries in the room with us. It's was freaking magic. See for yourself here: doboldshit.com

.

Are you willing to spend 8 hours on one short video?
 
This video took: 
→ 2 hours to draft the outline. 
→ 4.5 hours to edit + refine the script. 
→ 27 minutes to record. 
→ 1 hour to edit.
 
8 hours of uninterrupted focus work to create a single video that I can only use for 3 weeks because it's for an upcoming live event.

[Event details here: 
https://lnkd.in/eNYVYPvF ]
 
Why would I spend this much time on a video that's less than 5 minutes long?
 
1. It's making it easy to enroll people into my training on the 27th.
2. I feel more clear + confident with my messaging from the process.
3. I know the next one won't take nearly as long. Practice, baby!
 
There's loads of tools, mentors, and maps to make your journey easier.
 
But at some point, you just got to do the work.

I don't know that I've ever made a promise like this. But if you're a coach who wants to get more clients + make more impact: watch this. You'll know exactly where you need to focus. In just 71 seconds. 

But it'll only work if....

You're honest with yourself.

And you listen to my instructions to not choose 7. 😂

In 2023, I hit a wall. 
My LinkedIn content was getting loads of views, I had plenty of followers, people were liking and commenting and even sending DMs that I was "inspiring" or sharing "great insights." But none of it mattered. 

My business had plateaued and I wasn't signing new clients.

I'd wake up every day thinking about what to post, spend hours commenting on other people's content, and do all the things the LinkedIn gurus said you sure do.
But trying to win the popularity contest wasn't magically bringing in clients. And it had me worried. If things didn't change, I might have to go back to working for someone else.

Then something hit me.

When I first launched Growth Habit, I signed 12 coaching clients in the first two weeks. Twelve. I didn't have a big following, I wasn't posting every day, and I definitely didn't have some fancy content strategy.

So what the hell had changed since then?

I'd lost sight of what actually worked. I'd gotten so caught up in creating more content and chasing engagement that I'd forgotten the thing that made me successful in the first place. I wasn't creating demand anymore, I was just creating noise.

So I stopped.

I stopped trying to chase the algorithm and stopped doing what people with hundreds of thousands of followers said I "should" be doing. I went back to what actually worked: understanding what needs to happen in someone's brain for them to go from "that's helpful" to "I need to work with this person."

Here's the part that blows my mind:

In the last two years my revenue has more than doubled while my LinkedIn views have dropped dramatically. I spend less time on here but am having more impact. Because I’ve focused on creating demand instead of chasing engagement.

I'm breaking down exactly how I do this in a live 90 minute training on Feb 25th.

[Check it out here: https://lnkd.in/eNYVYPvF ]

You'll learn exactly what to say to attract "I'm ready to go" clients, the messaging framework that creates demand for you, and the buyer psychology shift required for people to say "I need to work with THIS person."

It's a private session I'm running for clients.

But I've made a limited number of guest spots available.

Open article: LinkedIn by growthhabit.org

Let's start with why LinkedIn sucks.... 

• People using engagement pods to artificially boost their content (and make you feel inferior about getting less likes). 
• AI slop posts (with robots replying to each other in the AI filled comments).
• Getting asked “are you taking on new clients?” (before being slapped across the face with a pitch).
 
But if you can avoid those pitfalls, you’ll find….
 
Incredible humans + opportunities. 
The most supportive online community. 
A platform where most people are logging in for leadership, learning, business, and growth.
 
And....

If you learn how to navigate LinkedIn LIKE A HUMAN (and use all it’s incredible features), you can chart your own path. You can get your message out in a place where the average household income is over $100k for more than half of the people on the platform. 

You can build a business doing impactful work.

P.S. I'm running a live training on March 25th where I'm breaking down exactly how I'm getting clients on LinkedIn in 2026, without pitch-slapping strangers, spending hours a day on the platform, or other cringy sh*t. 

Deets here: https://lnkd.in/eRrcWG2b

taplio

The Battle

Andrea P.

Robb Gilbear

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taplio

The Battle

Andrea P.

Robb Gilbear

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

Performance ScoreRobb Gilbear's LinkedIn Performance

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