Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Calling all design peeps in my network!
I can refer you to the hiring manager for these roles:

⭐ UX Researcher
📍 Toronto, Canada - Hybrid
💵 $140K - $160K

⭐ Sr. Product Designer
📍 Toronto, Canada - Hybrid
💵 $180K - $200K

If you think you could be a fit, DM me and I will share the deets.

I know about these roles because I'm part of the Twill network, where we help our friends/network/community get fast-tracked to their next role. There are also a ton of other roles in Engineering, and some in Sales and Growth. Let me know if you want me to share. 🙂

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

Peg Brown Design

Sr. Graphic Designer collaborating with clients  to achieve their brand and packaging projects.
• Designed eye-catching Brand Identity, Packaging, and Print collateral expertly using Illustrator, Photoshop and In Design.
• Knowledge of packaging requirements for products needing approval from government agencies such as USDA and FDA.
• Extensive experience working on Packaging for the CPG industry.

Founder, Creative Director

ABC Packaging Direct

Promoted to Project Manager handling large client accounts such as Petco, BuildaBear, Absolut Vodka, and other CPG products. 

Conferred with clients at each stage of packaging their product from the initial stages of providing quotations to ensuring that clients have the exact packaging they need to realize their vision and optimize brand identity.

Project Manager

•	Met with clients to discuss their packaging needs each step of the way from concept to final print packaging. 
Created dielines and followed brand guidelines when creating client print packaging for rotogravure and digital print packaging such as stand up pouches, rollstock, and spouted pouches.
- Served as Art Director when needing to assist graphic departments of clients needing to work with correct packaging formats and needing assistance with correct proofing before final approval for print.
- Executed conceptual packaging for clients ranging from needing 3d mockups to visualize packaging to physical prototypes needed for meetings with large retailers or tradeshow events.

Art Director

For over 13 years, Peg has brought her expertise in branding and packaging design to clients. She has worked with Absolut Vodka, Petco, Build-A-Bear, and other retail brands. Her work is on display in retail chains including Petco, Target, and Costco. Beyond branding and packaging design, she’s freelanced and art-directed several private label, CPG projects. She has also worked in-house for a flexible packaging manufacturer, growing from leading their Art Department to becoming a Project Manager. 

Since 2020, Peg has narrowed her focus on helping startups and CPG brands on projects from concept to retail-ready, print packaging. The pandemic opened the opportunity to look at a client’s needs in smaller steps: strategy, concept, prototyping, and final print production. Are you looking for help on a small project? Not sure if you need help with something larger, going from conceptual design to being retail-ready? What about a prototype for a pitch meeting, trade show, before securing investments? Reach out to me at info@pegbdesign.com or DM here on LI. I'm happy to connect first and see where you're at!

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The Battle

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Engagements

Likes

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