Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

🌍 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: As a global speaker and LinkedIn Learning Instructor, I work with leading organisations including BP, BNP Paribas, Diageo, LinkedIn and Novartis Japan, delivering keynotes and workshops that develop calm, confident leaders from the inside out.

My workshops use powerful hypnotherapy and NLP techniques to fundamentally transform thought and behavioural patterns, ensuring strategies for raising visibility and overcoming workplace challenges. I'm dedicated to addressing high attrition rates, especially for women and diverse talent, by equipping them with the strategies to thrive.

𝗟𝗜𝗡𝗞𝗘𝗗𝗜𝗡 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚 𝗖𝗢𝗨𝗥𝗦𝗘𝗦:
1. Use Your Strengths for Impact and Influence at Work: https://bit.ly/49qaUGe 
2. Refresh Your Workplace Social Skills Online: https://bit.ly/3SOwoHF

𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗: I led brand reputation and publicity campaigns for CEOs and senior leaders for over a decade at global companies, including Deloitte Global in New York, Deloitte UK, Grant Thornton, and Experian. My work was regularly featured in media such as Forbes, FT, Reuters, BBC, and Bloomberg. 

𝗪𝗢𝗥𝗞𝗦𝗛𝗢𝗣 𝗙𝗘𝗘𝗗𝗕𝗔𝗖𝗞:
⭐️ “Marielle you are a unicorn. I learned so much and was mesmerised by the way you delivered your workshop. I’m most definitely  going to use your tips!” LinkedIn, Workshop Attendee.

⭐️ "Amazing personal branding workshop. Thank you once again for sharing your time and knowledge with us; your insightful remarks and engaging presentation style truly captivated the entire audience. The practical tips you shared will undoubtedly prove useful in my own professional and personal life!" Macquarie, Workshop Attendee.

⭐️ “Marielle brings wisdom and empathy to her work, connecting deeply with the challenges facing women. Her guidance is both inspirational and practical, helping her mentees build their self-belief whilst equipping them with actionable tools to build their brands,” - Ian C, Red Bull, Global Leader.

🏆 𝗦𝗣𝗘𝗖𝗜𝗔𝗟𝗜𝗧𝗜𝗘𝗦: Workshop Facilitator | Keynote Speaker | Storytelling | NLP Coach and Hypnotherapist | Executive Presence | LinkedIn Strategy. 

📩 𝗖𝗢𝗡𝗡𝗘𝗖𝗧: Send me a DM here on LinkedIn for info on my corporate workshops or 1:1 work.

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The Battle

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Engagements

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