Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Calling all design peeps in my network!
I can refer you to the hiring manager for these roles:

⭐ UX Researcher
📍 Toronto, Canada - Hybrid
💵 $140K - $160K

⭐ Sr. Product Designer
📍 Toronto, Canada - Hybrid
💵 $180K - $200K

If you think you could be a fit, DM me and I will share the deets.

I know about these roles because I'm part of the Twill network, where we help our friends/network/community get fast-tracked to their next role. There are also a ton of other roles in Engineering, and some in Sales and Growth. Let me know if you want me to share. 🙂

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

I help founders and small businesses grow, sell, and scale with confidence. ✨

With over 10 years of experience in B2B sales, account management, and customer success, I specialize in building relationships that drive results. From finance to SaaS, I’ve supported clients through complex buying decisions, managed full sales cycles, and consistently exceeded revenue goals. Whether I’m closing deals, helping families navigate financial solutions, or mentoring others in their business journey—I lead with empathy, clarity, and a mindset rooted in service.

I combine consistent outbound outreach with a consultative, client-first sales strategy. I’ve worked fractional SDR/AE roles supporting SaaS clients, grown client bases by 45%, and led campaigns with 20%+ conversion from outreach to booked meetings. I focus on long-term value, not just the quick win.

🧩 Career Highlights

• 75% close rate from qualified sales presentations
• 90%+ client retention through proactive, personalized support
• Opened 25+ accounts/month in banking via tailored solutions
• Increased revenue 60% in 24 months by refining outreach and positioning

🛠️ Expertise

• Full-Cycle Sales | CRM: HubSpot, Salesforce, Zoho
• Consultative Selling | Lead Gen | Forecasting | Outreach Campaigns
• Account Management | Stakeholder Engagement | Customer Retention
• Strategic Planning | Digital Marketing | Data-Informed Growth

🎓 MBA | BA | Certificate in Org Leadership | Women’s Entrepreneurship @ Cornell

I’m passionate about honest sales, ethical growth, and showing up with empathy and accountability in every conversation. If that resonates with you, let’s connect.

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