Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

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