Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Calling all design peeps in my network!
I can refer you to the hiring manager for these roles:

⭐ UX Researcher
📍 Toronto, Canada - Hybrid
💵 $140K - $160K

⭐ Sr. Product Designer
📍 Toronto, Canada - Hybrid
💵 $180K - $200K

If you think you could be a fit, DM me and I will share the deets.

I know about these roles because I'm part of the Twill network, where we help our friends/network/community get fast-tracked to their next role. There are also a ton of other roles in Engineering, and some in Sales and Growth. Let me know if you want me to share. 🙂

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

Amazon is planning an AI content marketplace - a hub where creators sell AI-generated video, image, and text assets

Let that sit for a second...

The company that redefined retail distribution is now building infrastructure for synthetic content commerce

Not as an experiment - as a marketplace

Because as I've been saying for 3 years - the AI +video arms race is about commerce

I've spent 13 years building creator commerce and trend forecasting infrastructure and 29 years building Fortune 500 supply chains

I've been writing about this exact convergence for years because the pattern has been screaming at anyone willing to listen (so literally no one in fashion!)

Or as Jeff Bezos always says "data tells us what is valuable and where to focus" 

Here's what Amazon sees correctly...

The digital asset economy is real - have you seen Seedance and Kling AI's latest models??

Prompts, templates, synthetic media aren't novelties

They're inventory

Amazon understands inventory better than anyone on Earth

Creators are the new supply chain

The same way Amazon aggregated physical sellers, they want to aggregate digital creators

It's the playbook they know

AI content is a commerce category, not a tech curiosity

This is Amazon treating generative AI the way they treated cloud computing in 2006 - as infrastructure worth owning

But here's what they're missing

A shelf doesn't know what belongs on it especially when we will have 1.1 billion creators by the end of the decade who can churn out hundreds of movies a day

Amazon is exceptional at distribution - getting the right thing to the right person once demand exists

But the digital asset economy doesn't work like physical retail

By the time a trend is searchable, it's already decaying

By the time a creator lists an asset on a marketplace, the cultural moment that made it valuable may have already passed

The gap isn't distribution

It's timing intelligence

The companies that will define this next era won't just host content for sale

They'll understand why something is culturally relevant, when it peaks, and how to connect creation to demand before the window closes

Amazon is building a warehouse for digital goods

The fact that they're entering this space validates my entire thesis... when the biggest retailer on earth starts building toward creator-generated AI content, it proves the market is real

But the actual value isn't in the warehouse

It's in knowing what to put in it and when- that's the real social commerce arms race Since Tomorrow

The good news is there's not a single broligarch who knows what the girls want to watch, make, or wear!!

Founder Since Tomorrow | LinkedIn Top Voice

The lag between not yet possible and obviously possible has collapsed
​
The strategic advantage is pattern recognition and direct‑to‑consumer and manufacturer routing, because software‑as‑a‑service doesn’t make sense anymore

Once everyone has the same models, infrastructure, and code generation tools, the edge shifts from technical to real time cultural and commercial execution- who can see the signal first and route it all the way to shared value

It's about reading the whispers, then turning them into products, shared stories, and experiences before they’re legible to big tech

Speed of synthesis is the multiplier

The faster you can go from seeing something meaningful to a story, SKU, route to market, and a feedback loop, the less room there is for copy‑paste SaaS in the middle

This isn’t theory for us

We run a live market analysis across real time culture - classifying, and repricing across brands, then wiring that into the same system

No SaaS dashboard in the middle, just models and scripts pointed straight at culture, supply, and pricing

We just discovered 65k+ communities on a single "micro" trend lol

The distance between raw cultural noise and shovel‑ready concept is measured in minutes, not quarters

Our data already tells us who’s positioned to win the Ulta Beauty / Target breakup...

It's not enough to know that your competitor had a 50% sale last week
if you found out today

Your consumer has already moved on... 
​
It took decades of domain expertise to write the formula through AI tools this past year  - you can rent the models; you can’t rent orchestrating an end to end value chain since the 1990's with the same suppliers

Direct creator stores is the whole point

We’re not building infrastructure to hand the new owners of TikTok another two decades of lock‑in with way more at stake - we’re building the alternative, with economics that actually work for the creator

BEWARE: Amazon is wiring the '97 bookstore play but with way more at stake

Everything is about to run through AI agents

If your agents don’t understand what’s happening in culture, content, & commerce right now, they won't be able to compete

K‑beauty multi‑use sticks are a perfect case study in what culture‑competent looks like

The untact beauty moment isn’t a microtrend

Multi‑use balms: oversized lip balms you swipe across cheeks, forehead, neck, & cuticles exploded as a touchless, on‑the‑go way to keep skin hydrated & glossy

Search for Wrinkle Bounce jumped from 100k to12M in a year; sales followed w/a flood of K-drama UGC calling it “that pink stick in every scene”

What started as a workaround is a new convenience standard

Balms aren't just trending - Since Tomorrow's agents see the pattern: “I don’t want to use my fingers,” “I’m on the move,” “I still want glass skin under a mask” all solved in 1 compact object

The real product isn’t in the INCI list

The top sticks repeat the same structure: salmon‑complex or collagen stories wrapped in oils, waxes, + emollients

Dermatologists say these big molecules mostly sit on the surface as occlusive moisturizers & sheen boosters, not anti‑aging

Budget sticks lean into shea/jojoba; premium ones have peptides, vitamin C, & plant complexes for a more scientific label

The functional backbone is boring: occlusive oils & waxes, a few recognizable actives, + texture that glides over makeup w/no pilling

The difference is in story, casting, distribution; not in a lab

Culture‑aware agents separate formula reality (barrier, shine, slip) from story reality (salmon DNA from Jeju) & help brands decide where to overinvest in R&D, where to keep it simple, and where to spend narrative capital

READ THAT AGAIN

Layer in Amazon who just announced its AI agents category is the fastest‑growing line in AWS history

Plus Amazon MGM just stood up an AI Studio to cut costs and speed up film and TV, built w/people from Pixar Animation Studios & the Big Bang Theory

Here's where it's headed all over again

Prime Video and Rufus own the surface where scenes/characters/merch become shoppable prompts

It's 97's bookstore play in plain sight

Culture runs on agents that live in AWS
Production runs through AI Studio
Merch routes through Prime/Rufus
Every step pays Amazon a toll until it's 45%

Also keep in mind Amazon's agentic commerces serves results to thier customers and purchases on their behalf on other branded sites (!!!)

So when I say agents need to be culture‑competent; I’m not being abstract

Amazon is wiring that competence into a new stack, at Hollywood scale w/people from Pixar Animation Studios + The Big Bang Theory and they'll spend $200B this year to own the market

Netflix is uniquely positioned...

If they own the agents that sit btwn fans & their IP, they can turn the same playbook into a flywheel that powers storytellers (& a new C2M economy!) vs taxing them

Bad Bunny for way more than the Superbowl win!!!

Most major musicians like Bad Bunny earn 10-25% of the revenue they generate (so fcked up!!!)

The labels take all an artist's wealth

Bad Bunny refused to play that game

Through Rimas Music, he gets approximately 90% of his revenue 

Because distribution SHOULD NEVER NOT EVER NEVER equal ownership

He played the long game, refusing the upfront bigger check

I think it's safe to say after Sunday's show that his identity is his moat and it's now generating pretty signficiant demand from his audience that everyone's gonna want to rent

THIS IS WHERE IT'S ALL HEADED!!

taplio

The Battle

Andrea P.

Joanna Williams

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Performance ScoreAndrea P.'s LinkedIn Performance

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taplio

The Battle

Andrea P.

Joanna Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

Performance ScoreJoanna Williams's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrea P.'s LinkedIn Performance