Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

goomi labs

Lead Designer

Michael Patrick Partners

Graphic Designer

Nutanix

George P Johnson Experience Marketing

Supported the design and implementation of 7+ projects focusing on spatial brand experiences, graphics and way finding. Had 90%+ repeat business with Fortune 500 companies. Created production-ready graphic files, pitched new design concepts/research in client facing presentations. Supported onsite teams for events with 15,000+ attendees, creating graphics on demand. Developed brand identities and style guides for new clients.

Junior Creative

Bsj Holdings 

Created a branding system, as well as flyers, posters and adverts using print and digital media for seasonal marketing campaigns, which increased sales between 5-10%. Performed duties of a social media specialist through Facebook, Twitter, and helped create company website using a combination of HTML, CSS and Javascript as well as employing the front-end development for the delivery wash and fold service for each of the 5 locations.

Marketing/Design Intern

Macy's

Interacted with customers and provided guidance and knowledge on store products.
Referred customers to Macy’s website to promote online web specials and sales as well as guiding customers to Macy’s social media pages for additional coupons.

Signer/Support

✳ Creating beauty + belonging for passionate wellness brands through empathy-driven design
✳ Branding ◠ Brand Strategy ◠ Shopify Website Design ◠ Packaging

taplio

The Battle

Andrea P.

Gurleen Gill

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