Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

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Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

Germaine J Muirhead

Germaine J Muirhead Consulting

Marketing Consultant

Social Saturday Squad

Germaine has been involved in various social networking group where he has built and influence various LinkedIn account from 1000 to 14,000 LinkedIn followers in 2022.  

Germaine has generated new LinkedIn followers in the following groups: Recruiters, job seekers, C-Level executives, Directors, Managers, Freelancer, Aspiring Entrepreneur and leading expert in Sales organizations.  

Germaine was featured in LinkedIn News for his expertise in mass layoff and optimizing your LinkedIn account.

Germaine established 5 step process on how to optimize your LinkedIn account. Here are Germaine's recommendation: 1. Creating LinkedIn posts 2-3 per week, 2. Commenting on other people post, supporting a job anniversary, job loss or major event, 3. Using #hastags to spread your message out to other people, 4. Join network that will help you be more discovered on LinkedIn 5. Provide your expertise on LinkedIn to your audience so they can learn from your post

Member

Sun Life

▪	Researched key decision makers and stakeholders and completed detailed cold calling for over 40-50 dentist/paramedical client’s daily, ranging from small business owners to Enterprise clients consisting of 1-100 employees; presented marketing solution or SASS, to generate brand awareness and drive client growth
▪	Managed full sales cycle from prospecting to booking appointments for virtual (Zoom) and telephone calls; created engaging and customized presentations to address client requirements for a successful close, managing existing accounts and prospecting potential new business
▪	Managed sales leads through Salesforce, Microsoft Word, Excel and PowerPoint, Avaya Phone System, to pull trends and analysis, identify client ROI, territory marketing presence and high potentials
▪	Closed a multilevel facility (5 locations) that included 75 employees; through robust prospecting, relationship building and management (within 15 touch points) and provided value add service excellence to support client business objectives
▪	Communicated with internal departments located across Canada/Asia such as Sales, Marketing, Operations and Management, to contribute overall sales strategies, customer value proposition & marketing plans

Account Executive

South Shore Fleet Management Inc 

•	Generated and researched leads for the company through prospecting sources like Tradeshows, Yellow Pages, Kijiji, Homestar, LinkedIn, Colleges/Universities, Facebook, Google, Referrals 
•	Develop, hire, recruit, mentor and train a roster of 30 self-employed Taxi Drivers, Operation Manager, Fleet Manager, General Labor Workers, & Interns
•	Created company’s Google Page to fully utilize digital platform for potential consumer to find location of operations
•	Created a sales team to acquire new business through SPIN selling, created monthly goals plans for reps and implemented effective strategies to manage existing business 
•	Managed external relationships with Marketing Agency to promote taxi top build board advertising for clients; “Humber College, Ashley Madison, Justeat.ca Bullfrog Insurance, 411.ca, Borrowell, Kijiji” which resulted on average 110% in sales & brand awareness increase for clients

Business Development Manager

AlarmForce Industries Inc.

•	Received inbound leads, web leads, & referrals from prospect and convert them into customer by educating them on the product and services 
•	Over achieved sales target by 170% in 2015, 136% in 2016 & top 5 sales rep in the organization 
•	Generated over $45000 annually in revenue & 1138 new customer acquisition yearly
•	Received Employee of the Month for Jan 2016 becoming number 1 sales rep on the floor for North America, building relationship in different department & displaying core value 
•	Generate contracts, Referral form & inputting them on database 
•	Worked in an Entrepreneurial environment to managed deals & communicate with different department in North America

Inside Sales Representative

Yellow Pages / Pages Jaunes – Canada

•	Generated and researched leads for the company through prospecting sources like 411.ca, Kijiji, Homestar, Manta, Yelp, Metro, Toronto Star/Sun, Facebook, Google and Association
•	Created Google Page and helped monitor Google Analytics for Small to Medium Business Enterprise in order to generate advertising dollar to determine effective ROI for clients  
•	Educated clients on impression, leads and calls for their Google AdWords Campaign to understand Digital Marketing Platform 
•	Educated business owners regarding online, print and mobile products to demonstrate the value of Yellow Pages 360 solution to fully utilize their marketing budget to generate revenue 
•	Generated over $120,000 annually in sales which resulted in 130% YTD result 
•	Over achieved sales target by 130% in 2013 which resulted in being named employee of the month and recognized throughout the sales channel for most sales for all of Canada in my department 
•	Communicated with company departments located across North America such as Sales, Marketing, Operations and Management to utilize clients advertising program to increase awareness of their brands and services

Account Manager

Influence Marketing

•	Received employee of the month recognition for demonstrating strong selling ability and marketing insights on consumers trends 
•	Sold over 100 units of consumers products to retail stores during a promotional weekend 
•	Conducted qualitative marketing research on consumer feedback
•	Involved in distributing and promoting various consumer brands like: Kraft and Maple Leaf
•	Analyzed the current trend of demographic groups such as: Baby Boomers, Generation X & Y

Brand Ambassador

Voysus

•	Promoted up/cross-sales of over $100 worth of telecommunications products to each client 
•	Participated in the creation and modification of sales scripts by providing creative suggestions and feedback to my department 
•	Resolved over 10 consumer complaints daily in order to increase consumer satisfaction
•	Produced a satisfying consumer experience by understanding client expectations, exceeding sales targets and providing an accurate, prompt and efficient service
•	Analyzed consumer needs and sales objectives to make prompt decisions. For instance, I tracked over 50 consumer’s spending habits through CRM which, combined with a solid knowledge of our products, allowed me to develop efficient selling techniques to be applied by the department

Vital Links Ice-Cream and Event Marketing

•	Generated profit for the company by establishing a net income over $250 which resulted in 400% R.O.I for the events and securing more events for the company 
•	Generated leads for clients through various marketing research techniques like Yellow Pages 
•	Recorded over 100 sales transactions through inventory sheets and handled cash/credit transactions

Sales Associate

Ontario Ministry of Government and Consumer Services

•	Administered over 100 direct deposit applications submitted by suppliers and employees daily with their banking information to be setup/updated in the government´s financial software (Oracle) 
•	Acquired a good understanding about the operations of the Central Control Unit and its positioning in the Procure-to-pay process and the support to the operations of other Ministries in Ontario
•	Analyzed supplier’s information and adjust records regarding their legal or “Operating as” name, business number, address, contact details, SIN, T4A/T4A-NR applicability, etc. 
•	Verified the status of direct deposit applications submitted by employees for expense claim reimbursement

Administrative Assistant

Business Development & Account Management Expert/Marketing Genius/Networking Guru/Community Builder

I am a marketing consultant with over 10 years of experience in sales, business development, and account management across various industries. I have a BBA in business, management, marketing, and related support services, and I specialize in marketing communications, sales and customer relationship management (CRM). I help businesses and professionals grow their online presence and reach their target audience through effective and engaging LinkedIn content and campaigns.

As a member of Social Saturday Squad, a social networking group, I have built and influenced various LinkedIn accounts, increasing their followers from 1,000 to 26,000. I was featured in LinkedIn News for my expertise in mass layoff and optimizing your LinkedIn account. I have established a 5-step process on how to optimize your LinkedIn account, covering topics such as creating posts, commenting, supporting, networking, and personal branding. My mission is to empower and inspire others to leverage LinkedIn as a platform for learning, sharing, and connecting.

taplio

The Battle

Andrea P.

Germaine J Muirhead

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taplio

The Battle

Andrea P.

Germaine J Muirhead

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

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